Mercia Asset Management
Mercia Asset Management is a UK venture-capital and investment-management firm focused primarily on early-stage businesses developing innovative technologies.
Last updated August 31, 2026
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Overview
Mercia Asset Management is a British venture-capital and investment-management business serving early-stage companies, especially ventures built around innovative technologies. Its activities include managing and distributing investment funds, including structures designed to use the United Kingdom’s Seed Enterprise Investment Scheme (SEIS) and Enterprise Investment Scheme (EIS) tax incentives. The firm has been associated with one of the largest combined SEIS and EIS fund offerings in the UK. The business was established in 2010 as Mercia Fund Management following a buyout of WM Enterprise. Mark Payton co-founded the venture-capital fund manager and became its managing director. Its initial purpose was to manage Mercia Fund 1, a seed-capital portfolio intended to support innovative projects emerging from the University of Birmingham and the University of Warwick. The investment remit later broadened beyond those institutions, and the firm developed relationships with eight universities in the West Midlands as well as with independent startups. Mercia generally targets businesses at the seed and early-growth stages. Many investee companies are technology-led and may still be pre-revenue or have limited commercial income when they receive funding. The portfolio has covered areas including biotechnology, software, advanced materials, communications technology and other innovation-driven businesses, while also including some companies outside the technology sector. Examples named in connection with Mercia include Oxford Genetics, Warwick Audio Technologies, LM Technologies, Allinea Software and Molecular Solar. The firm’s investment structures have included the Mercia Growth Fund and the Mercia Technology Seed Fund. The Growth Fund was developed for retail investors and was issued through separate rounds: Mercia Growth Fund 1 launched in 2012 and Mercia Growth Fund 2 in 2013. The SEIS component was intended for qualifying startup investments, while the EIS component was directed toward more established businesses seeking expansion. The technology seed fund focused on companies with commercially viable technical concepts but insufficient revenue or resources for development. In 2014, Mercia Technologies PLC was admitted to the Alternative Investment Market and raised £70 million. Mercia Fund Management became a wholly owned subsidiary of the listed group, which at that point had seven employees. The group changed its name to Mercia Asset Management PLC in 2019. The firm has operated under Financial Conduct Authority authorisation and has had shareholder support including the private-equity fund Forward Group. Mercia’s portfolio companies have received external recognition. Allinea Software was named a 2011 Red Herring Global 100 winner, while Molecular Solar received the 2011 Lord Stafford Innovation in Development award. In April 2021, Mercia co-authored a report examining UK-India energy opportunities with Bridge India and Howard Kennedy. The company’s overall positioning is that of a specialist investor connecting university-originated research and early commercial ventures with seed, growth and tax-advantaged capital.
History
Mercia Asset Management began in 2010 as Mercia Fund Management, a venture-capital manager formed after a buyout of WM Enterprise. Mark Payton co-founded the business and served as its managing director. The company was initially created to manage Mercia Fund 1, a seed-capital portfolio designed to finance innovative projects originating at the University of Birmingham and the University of Warwick. The original university-focused mandate expanded over time. Mercia subsequently invested in projects connected with additional universities and worked with eight universities in the West Midlands, while also backing startups that were not formally affiliated with those institutions. Its investment focus has generally been early-stage innovation, particularly companies with promising technologies but limited commercial maturity. Such businesses may be pre-revenue or require capital to move from research and technical validation toward product development and market entry. Mercia developed a range of investment vehicles. The Mercia Growth Fund was its first offering aimed at retail investors and used UK SEIS and EIS tax-relief structures. The first Growth Fund launched in 2012 and a second round followed in 2013. The SEIS portion addressed qualifying startup investments, whereas EIS funding was aimed at more established businesses seeking to grow. The Mercia Technology Seed Fund pursued companies with credible technology concepts that lacked sufficient revenue or funding to progress independently. The firm’s portfolio included Oxford Genetics, a DNA-engineering business; Warwick Audio Technologies, associated with Warwick Ventures; LM Technologies; Allinea Software; and Molecular Solar. Portfolio companies received public recognition, including Allinea Software’s inclusion in the 2011 Red Herring Global 100 and Molecular Solar’s receipt of the 2011 Lord Stafford Innovation in Development award. Abzena became the first company associated with Mercia Fund Management to list on a public stock exchange in June 2014. A significant corporate development occurred in 2014, when Mercia Technologies PLC was admitted to the Alternative Investment Market and raised £70 million. Mercia Fund Management became a wholly owned subsidiary of the listed group. At that stage the group had seven employees. The organisation operated under Financial Conduct Authority authorisation and had shareholder backing that included Forward Group, a private-equity fund. In 2019 the group changed its name to Mercia Asset Management PLC. The renamed organisation continued to operate as a specialist investor in early-stage and growth businesses, retaining its emphasis on technology, university commercialisation and tax-advantaged investment structures. In April 2021 it broadened its public policy and research activity by co-authoring a report on UK-India energy opportunities with Bridge India and the law firm Howard Kennedy. The available reference material does not provide a complete account of subsequent ownership, executive changes, assets under management or current fund performance.
- 2021
UK-India energy report is published
[1]Mercia co-authored a report on UK-India energy opportunities with Bridge India and Howard Kennedy.
- 2019
Group name changes to Mercia Asset Management
[1]Mercia Technologies PLC changed its name to Mercia Asset Management PLC.
- 2014
Mercia Technologies enters AIM
[1]Mercia Technologies PLC listed on the Alternative Investment Market and raised £70 million. Mercia Fund Management became its wholly owned subsidiary.
- 2014
Abzena becomes the first associated public-company listing
[1]Abzena became the first company identified in the reference material as a Mercia Fund Management investee to list on a public stock exchange.
- 2013
Mercia Growth Fund 2 launches
[1]A second Growth Fund round was introduced, continuing Mercia’s SEIS and EIS investment offering.
- 2012
Mercia Growth Fund 1 launches
[1]The first Mercia Growth Fund was launched as a retail-oriented investment vehicle using UK SEIS and EIS tax-incentive structures.
- 2011
Portfolio companies receive innovation recognition
[1]Allinea Software was selected for the Red Herring Global 100, while Molecular Solar received the Lord Stafford Innovation in Development award.
- 2010
Mercia Fund Management is established
[1]Mercia Fund Management was co-founded by Mark Payton after a buyout of WM Enterprise, initially to manage the Mercia Fund 1 seed portfolio.
Products and positioning
A UK specialist venture-capital and asset-management platform focused on seed-stage, university-linked and innovation-led companies, with investment vehicles that include SEIS and EIS structures.
Seed fund · 2010
Mercia Fund 1
Mercia Fund 1 was the initial portfolio managed by Mercia Fund Management. It was designed to provide seed capital to innovative projects emerging from the University of Birmingham and the University of Warwick, before the firm’s university and startup investment remit broadened.
SEIS and EIS investment fund · 2012
Mercia Growth Fund
The Mercia Growth Fund was the firm’s first fund aimed at retail investors. Its investment structure used the UK’s SEIS and EIS regimes, with SEIS capital directed toward qualifying startups and EIS capital aimed at more established businesses seeking expansion.
SEIS and EIS investment fund · 2012
Mercia Growth Fund 1
Mercia Growth Fund 1 was the first separately identified round of the Mercia Growth Fund programme. It provided tax-advantaged exposure to qualifying early-stage and growth businesses under the UK investment schemes.
SEIS and EIS investment fund · 2013
Mercia Growth Fund 2
Mercia Growth Fund 2 followed the initial Growth Fund round in 2013. It continued the strategy of investing in startups and expanding businesses through SEIS and EIS-oriented structures.
Technology seed fund
Mercia Technology Seed Fund
The Mercia Technology Seed Fund targeted businesses with viable technology concepts that lacked adequate revenue or development capital. It represented Mercia’s emphasis on converting promising technical ideas into investable and commercially developing companies.
Brand decisions
2019
Corporate name changes to Mercia Asset ManagementStrategyBackground
The group had developed from a venture-capital manager into a broader investment-management organisation.
Action taken
Mercia Technologies PLC changed its name to Mercia Asset Management PLC.
Aftermath
The renamed group continued operating under the Mercia Asset Management identity.
2014
Mercia Technologies lists on AIMOtherBackground
The Mercia business had expanded from managing an initial university-linked seed portfolio into a broader investment platform.
Action taken
Mercia Technologies PLC joined the Alternative Investment Market and raised £70 million; Mercia Fund Management became a wholly owned subsidiary.
Aftermath
The transaction established a listed corporate structure around the fund-management operation. The reference material states that the group had seven employees at that point.
Capital raised. £70 million raised (2014)
Recent events
InVMA completes £2.125 million equity fundraise[2]
Reported:
Tern portfolio company InVMA completed a £2.125 million equity fundraise, including £200,000 invested by Tern and funding from institutional investors Mercia and Foresight.
Blackfinch launches #ISOLATIONINTERN platform[3]
Reported:
Blackfinch announced the launch of the #ISOLATIONINTERN platform, which connects specialist talent with startups through flexible internships. The article says the initiative is in partnership with investment-industry firms and universities.
Sources3 sources
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