Mengniu Ice

Mengniu Ice (蒙牛冰淇淋) is the ice-cream and frozen-dessert category presented within the brand portfolio of Mengniu Group, a Chinese dairy company. The official brand-family page lists it under “冰品” and presents several associated brands: 随变 (Suibian), 冰+ (Bing+), 绿色心情 (Green Mood), 蒂兰圣雪 (Deluxe Snow), 艾雪 (Aice), and 爱疆雪 (Aijiangxue). The supplied material presents Mengniu Ice as a portfolio/category rather than documenting it as a separately incorporated company or independently owned brand.

The supplied official materials identify Mengniu Ice as the ice-cream category within Mengniu Group’s wider dairy portfolio, but do not provide a distinct founding date or a separate corporate history for the category. The corporate context is that Mengniu Group was established in 1999 in Inner Mongolia and is headquartered in Hohhot. The company says it develops and supplies dairy products for consumers in China and international markets, and lists ice cream alongside liquid milk, milk powder, and cheese in its product range. On the group’s brand-family page, ice cream appears as one of the portfolio’s product categories. The page associates that category with Suibian, Bing+, Green Mood, Deluxe Snow, Aice, and Aijiangxue. This presentation supports describing Mengniu Ice as a portfolio umbrella or business category, rather than treating it as a separately documented legal entity. The sources do not explain when each of these brands entered the portfolio or establish a chronological account of the ice-cream business. The official new-products page provides examples of product development across the group’s offering. Listed frozen products include a milk-flavored ice cream described as containing at least 80% raw milk, a Suibian chocolate ice cream promoted for its eight textural layers, a Green Mood red-bean ice lolly, and a Deluxe Snow cookie gelato-style ice cream described as following Italian-style gelato technique. These are examples from the supplied product listing, not evidence that every item is a permanent or globally available flagship. The company’s introduction page identifies Han Jianjun as a group vice president and the head of the ice-cream business unit. It also states that Mengniu was founded in 1999, that Mengniu Dairy listed in Hong Kong in 2004, and that COFCO Group is Mengniu’s largest strategic shareholder. These are corporate-level facts and do not establish a separate listing, ownership structure, or founding date for Mengniu Ice. The available sources provide no dated milestones specific to the ice-cream category, so a more detailed standalone chronology cannot be established from the evidence provided.

• 2004

  Mengniu Dairy listed in Hong Kong

• 1999

  Mengniu Group established

A broad ice-cream portfolio within Mengniu’s dairy business, spanning established sub-brands and products with varied flavors, textures, and formats. The official product page highlights milk-based ingredients and differentiated textures in selected products.

• Mengniu Pure! Milk-Flavored Ice Cream

  The official new-products page describes it as having at least 80% raw milk and containing real cereal.

• Suibian Chocolate Ice Cream

  The official page describes an eight-layer structure and eight textural experiences.

• Green Mood Red-Bean Ice Lolly

  The official page describes a red-bean product combining smooth bean paste with milk flavor.

• Deluxe Snow Cookie Gelato-Style Ice Cream

  The official page describes cookie pieces, an Italian-style gelato process, and raw-milk content of at least 60%.

1. 1蒙牛官网mengniu.com.cn
2. 2新品_蒙牛官网mengniu.com.cn
3. 3走进蒙牛_蒙牛官网mengniu.com.cn
4. 4品牌形象_蒙牛官网mengniu.com.cn