MemeStrategy

MemeStrategy is an Asia-based digital-asset investment company associated with the team behind the internet humor and media platform 9GAG. The business was created through the transformation of Howkingtech International Holding, a Hong Kong-listed company whose earlier operations centered on Internet of Things data transmission and processing services and the supply of communications equipment. Its repositioning illustrates a move from conventional technology infrastructure toward digital assets, artificial intelligence, blockchain applications, and cultural intellectual property. In April 2025, 9GAG founder Ray Chan acquired a controlling stake in Howkingtech International Holding. Following the transaction, the company adopted the MemeStrategy name and brought several senior 9GAG executives into its management structure. The change linked the listed vehicle to 9GAG's internet-native audience, meme culture, and cultural-content expertise, while establishing a corporate platform for investments and partnerships in emerging digital-asset markets. Casetify co-founder and chief executive Wesley Ng joined the board as an independent non-executive director, adding an executive with experience in digitally native consumer products and brand development. MemeStrategy's stated strategic direction combines artificial intelligence, blockchain, and cultural IPs. Rather than operating solely as a conventional content or media brand, it presents itself as an investment and ecosystem-development company seeking exposure to tokenized culture and blockchain-based communities. In June 2025, it became the first publicly listed company in Hong Kong to invest in the Solana ecosystem, according to the referenced account of the company. This move gave the company a high-profile connection to one of the major blockchain networks used for decentralized applications and digital-asset projects. In August 2025, MemeStrategy entered a strategic cooperation agreement with Helio, a MoonPay subsidiary. The parties supported the development of Moonit, a token-trading platform intended to let users tokenize memes and convert cultural assets into on-chain assets. The initiative reflects the company's effort to connect viral internet culture with blockchain infrastructure and trading tools. The available reference material does not establish the platform's subsequent commercial scale, financial performance, or long-term operating results. The company also expanded beyond purely financial and blockchain-related activity. In April 2025, MemeStrategy worked with 9GAG on promotion for the 43rd Hong Kong Film Awards. The collaboration included a short film titled "The Awards and Golden Rice," featuring actors Chiu Sin-hang and Lam Yiu-sing, as well as a private screening event at Ko Shan Theatre where filmmaker Tin Kai-man discussed filmmaking. This activity positioned MemeStrategy and its affiliated media network within Hong Kong's entertainment and cultural ecosystem. In November 2025, MemeStrategy acquired Grade10, a collectible trading-card company. The transaction broadened the company's cultural-IP and collectibles exposure, connecting its blockchain strategy with a physical and speculative collectibles category. The available sources do not provide transaction value, ownership percentages beyond the earlier controlling-stake description, detailed operating results, or a complete account of Grade10's integration. MemeStrategy's present profile is therefore best understood as a listed corporate platform with roots in IoT services, a controlling connection to 9GAG, and a strategic emphasis on digital assets, tokenized memes, blockchain ecosystems, artificial intelligence, and collectibles.

MemeStrategy originated from Howkingtech International Holding, a company whose earlier business was based on Internet of Things data transmission and processing services and the supply of communications equipment. The available account does not provide a founding year for Howkingtech or a detailed chronology of its earlier corporate development, but it identifies the company as the predecessor that supplied the listed corporate structure later used by MemeStrategy. The decisive transformation occurred in April 2025, when Ray Chan, founder of 9GAG, acquired a controlling stake in Howkingtech International Holding. After the change in control, the company was renamed MemeStrategy. Several senior executives from 9GAG joined its management team, establishing a direct organizational connection between the listed company and the digital-media business known for internet memes and viral content. Wesley Ng, co-founder and chief executive of Casetify, also joined as an independent non-executive director. The rebranded company redirected its strategic emphasis away from its former IoT and communications-equipment profile. Its new focus was described as spanning artificial intelligence, blockchain, and cultural intellectual property. The strategy placed meme culture and internet-native communities at the center of a broader digital-asset thesis, with the company seeking to participate in blockchain networks, tokenization projects, and cultural or collectible assets. In June 2025, MemeStrategy entered the Solana ecosystem. The company was described as the first publicly listed company in Hong Kong to invest in that ecosystem. This milestone represented a significant shift in corporate identity: from a conventional technology-services issuer to a listed vehicle associated with blockchain investments and digital culture. In August 2025, MemeStrategy signed a strategic cooperation agreement with Helio, a subsidiary of stablecoin platform MoonPay. The cooperation supported Moonit, a token-trading platform designed to enable users to tokenize memes and place cultural assets on-chain. The initiative linked the company's meme-oriented brand positioning with practical blockchain infrastructure and market mechanisms. The available material does not state the platform's launch performance, revenue, user numbers, or regulatory outcome. MemeStrategy's cultural activities also included a Hong Kong film-industry collaboration. In April 2025, the company and 9GAG helped promote the 43rd Hong Kong Film Awards. Actors Chiu Sin-hang and Lam Yiu-sing appeared in a short film titled "The Awards and Golden Rice," while filmmaker Tin Kai-man discussed his filmmaking experience at a private screening hosted at Ko Shan Theatre. The project showed how the 9GAG relationship could be used for entertainment marketing as well as digital-asset positioning. In November 2025, MemeStrategy acquired Grade10, a collectible trading-card company. The acquisition extended its cultural-IP strategy into the collectibles market and created a connection between physical collectible products and the company's wider interest in digital ownership and tokenized culture. No acquisition price or detailed post-acquisition structure is provided in the available reference. The documented history therefore covers a rapid strategic transition in 2025: an IoT and communications-services predecessor was taken over and renamed; management and board links to 9GAG and other digital-native businesses were established; the company invested in Solana; it partnered with Helio on Moonit; it participated in Hong Kong film promotion; and it acquired Grade10. Information about subsequent financial performance, detailed governance, headquarters, ticker, and operating scale remains unavailable in the supplied material.

• 2025

  Control change and rebranding

  [1]MemeStrategyen.wikipedia.org

  Ray Chan acquired a controlling stake in Howkingtech International Holding, which was subsequently renamed MemeStrategy. The company also brought several senior 9GAG executives into its management structure.

• 2025

  New strategic focus announced

  [1]MemeStrategyen.wikipedia.org

  The rebranded company shifted its emphasis toward artificial intelligence, blockchain, and cultural intellectual property.

• 2025

  Entry into the Solana ecosystem

  [1]MemeStrategyen.wikipedia.org

  MemeStrategy became the first Hong Kong-listed company described in the reference as investing in the Solana ecosystem.

• 2025

  Moonit cooperation

  [1]MemeStrategyen.wikipedia.org

  MemeStrategy and Helio agreed to cooperate on Moonit, a platform intended to tokenize memes and create on-chain cultural assets.

• 2025

  Grade10 acquisition

  [1]MemeStrategyen.wikipedia.org

  MemeStrategy acquired collectible trading-card company Grade10.

A publicly listed, internet-culture-led digital-asset investment platform linking meme communities, blockchain infrastructure, tokenization, cultural intellectual property, and collectibles.

• Tokenization and digital-asset platform · 2025

  Moonit

  Moonit is a token-trading platform developed with support from MemeStrategy and Helio, a MoonPay subsidiary. Its intended function is to allow users to tokenize memes and convert cultural assets into on-chain assets. The platform represents MemeStrategy's effort to connect viral internet culture with blockchain-based ownership and trading. The supplied source does not establish its final launch date, commercial performance, or regulatory status.

• Collectible trading cards

  Grade10

  Grade10 is a collectible trading-card company acquired by MemeStrategy in November 2025. Its inclusion in the portfolio expanded MemeStrategy beyond blockchain investments and into physical collectibles and cultural assets. The available material does not describe Grade10's specific card categories, distribution model, or operating performance after the acquisition.

• 202543rd Hong Kong Film Awards promotion

  Hong Kong

  MemeStrategy collaborated with 9GAG to promote the 43rd Hong Kong Film Awards. The activity included a short film titled "The Awards and Golden Rice," featuring Chiu Sin-hang and Lam Yiu-sing, and a private screening at Ko Shan Theatre where Tin Kai-man shared filmmaking experience.

  Outcome. The collaboration connected MemeStrategy and its 9GAG-associated media network with Hong Kong's film and entertainment community. The supplied material does not report audience metrics or commercial results.

  Source

• 2025

  Acquire control of Howkingtech and rebrand as MemeStrategyM&A

  Background

  Howkingtech International Holding had operated as an IoT data-transmission and communications-equipment business. Ray Chan's acquisition created an opportunity to redirect the listed company toward digital assets and internet culture.

  Action taken

  Ray Chan acquired a controlling stake, the company changed its name to MemeStrategy, and several 9GAG executives joined management.

  Aftermath

  The company adopted a strategy focused on artificial intelligence, blockchain, and cultural intellectual property.

  Source

• 2025

  Invest in the Solana ecosystemStrategy

  Background

  The rebranded company sought to establish a position in blockchain and digital-asset markets.

  Action taken

  MemeStrategy invested in the Solana ecosystem.

  Aftermath

  It was described as the first publicly listed company in Hong Kong to make such an investment.

  Source

• 2025

  Cooperate on MoonitStrategy

  Background

  MemeStrategy sought to apply its meme-culture positioning to tokenization and on-chain cultural assets.

  Action taken

  The company signed a strategic cooperation agreement with Helio to support development of Moonit.

  Aftermath

  Moonit was intended to let users tokenize memes and transform cultural assets into on-chain assets.

  Source

• 2025

  Acquire Grade10M&A

  Background

  The company was expanding its cultural-asset strategy beyond blockchain infrastructure and into collectibles.

  Action taken

  MemeStrategy acquired collectible trading-card company Grade10.

  Aftermath

  The acquisition broadened the company's exposure to physical collectibles and cultural intellectual property.

  Source

• 2025

  Ray Chan acquired control and Howkingtech was renamed MemeStrategy[1]MemeStrategyen.wikipedia.org

  M&A · Leadership change

  9GAG founder Ray Chan acquired a controlling stake in Howkingtech International Holding, after which the listed company adopted the MemeStrategy name and shifted its strategic focus toward artificial intelligence, blockchain, and cultural intellectual property.

• 2025

  MemeStrategy invested in the Solana ecosystem[1]MemeStrategyen.wikipedia.org

  Other

  MemeStrategy became the first publicly listed company in Hong Kong described in the reference material as investing in the Solana ecosystem.

• 2025

  MemeStrategy and Helio supported Moonit[1]MemeStrategyen.wikipedia.org

  Other · Product launch

  MemeStrategy signed a strategic cooperation agreement with Helio, a MoonPay subsidiary, to support development of Moonit, a platform intended to tokenize memes and turn cultural assets into on-chain assets.

• 2025

  MemeStrategy acquired Grade10[1]MemeStrategyen.wikipedia.org

  M&A

  The company acquired collectible trading-card business Grade10, extending its activities into collectibles and cultural assets.

• 2025

  MemeStrategy and 9GAG promoted the Hong Kong Film Awards[1]MemeStrategyen.wikipedia.org

  Campaign

  MemeStrategy and 9GAG collaborated on promotional activity for the 43rd Hong Kong Film Awards, including a short film and a filmmaking discussion event.

1. 1MemeStrategyen.wikipedia.org