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Meiji Yogurt

Meiji Yogurt is Meiji Co., Ltd.’s yogurt product range, spanning probiotic, drinkable, and other fermented-milk products.

Last updated September 25, 2026

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Overview

Meiji Yogurt refers to the yogurt and fermented-milk offerings sold by Meiji Co., Ltd., a Japanese food company. The supplied evidence presents yogurt as part of Meiji’s broader dairy portfolio rather than as a separately documented company. Meiji’s product catalogue lists yogurt and probiotic yogurt among its dairy categories, and separately includes fermented milk within its home-delivery products. The evidence does not establish a distinct founding date, independent ownership, or separate headquarters for a standalone “Meiji Yogurt” entity. The range includes products under Meiji’s broader product and sub-brand names. Examples in the supplied new-product listing include Meiji Bulgaria Yogurt fruit varieties and Meiji Probio Yogurt R-1 varieties; it also lists a Meiji Hokkaido Tokachi drinkable yogurt. The product catalogue additionally identifies probiotic yogurt as a category. These examples indicate a portfolio that includes spoonable yogurt, fruit-flavoured products, and drinkable formats, though the supplied evidence does not establish that the listed items represent the complete or permanent range. Meiji’s website places yogurt within a wide food business that also includes milk, cheese, butter, chocolate, ice cream, infant and toddler products, sports nutrition, and health-related foods. The company describes its broader purpose in terms of food, health, nutrition, quality, and safety. Its products are presented through Japanese-language product information and store-search tools, and the listed releases are described as nationwide in Japan. The available evidence does not specify the yogurt range’s export markets or provide brand-specific sales, market share, or manufacturing details. Meiji Yogurt’s positioning is therefore best described as a dairy product range offered by a major Japanese food company, with product variety that includes probiotic yogurt and everyday fermented-milk formats. The supplied material does not support assigning separate executives, ownership, or corporate history to the yogurt range itself. Meiji Co., Ltd.’s president, identified on the company’s corporate page, is Bunjiro Yao.

History

The supplied evidence does not document a separate founding or corporate history for Meiji Yogurt as an independent entity. It identifies the name as a yogurt product range associated with Meiji Co., Ltd., and shows yogurt within the company’s dairy catalogue. The parent company’s website presents a wider portfolio spanning dairy and numerous other food and nutrition categories, so the yogurt range is best understood as one part of that company’s consumer products rather than as a standalone business. The available product information shows several strands within the range. Meiji’s catalogue distinguishes yogurt from probiotic yogurt, and its home-delivery category includes fermented milk. A supplied new-product listing gives examples such as Meiji Bulgaria Yogurt fruit products, Meiji Probio Yogurt R-1 flavours, and Meiji Hokkaido Tokachi drinkable yogurt. These entries document product variety, but do not establish when the lines began, how they have changed over time, or whether the listed examples remain available beyond the source’s listing. The company’s official homepage also features an advertisement for Meiji Probio Yogurt R-1, indicating that yogurt products are included in Meiji’s brand communications. The supplied homepage contains a dated 2026 announcement for a Meiji Bulgaria frozen yogurt dessert; this is a related frozen dessert launch and should not be taken as a complete account of the yogurt range. Beyond these product and promotional references, the evidence does not provide reliable dated milestones specific to Meiji Yogurt, such as its launch, reformulations, acquisitions, or market expansions. Accordingly, no such events are inferred here.

  • Meiji announced Meiji Bulgaria Frozen Yogurt Dessert Strawberry for nationwide release.

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Products and positioning

A yogurt and fermented-milk range within Meiji Co., Ltd.’s Japanese dairy portfolio, including probiotic and drinkable products.

  • Meiji Bulgaria Yogurt

    A yogurt product line represented in the supplied new-product listing by fruit varieties.

  • Meiji Probio Yogurt R-1

    A probiotic yogurt line represented in the supplied listing by peach-and-yellow-peach and blueberry-and-strawberry varieties.

  • Meiji Hokkaido Tokachi drinkable yogurt

    A drinkable yogurt product listed among new dairy products.

Marketing campaigns

  • Meiji Probio Yogurt R-1 television advertisement

Sources4 sources

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