Meifubao

Meifubao (美肤宝) is a Chinese beauty brand whose official website dates its origins to 1999 and describes it as a pioneer of "Chinese-style sun protection" (中式防晒开创者). The brand's signature slogan, "不怕晒，晒不怕" (roughly, "not afraid of the sun, unafraid to be sunned"), has become closely associated with its sun-care identity. Its product architecture spans two main categories — sun protection (防晒) and skincare (护肤) — supported by brand-concept and brand-values pages that frame the brand around "Chinese-ingredient technology skincare" (中国成分科技护肤) and an "Eastern" research and care philosophy. The brand's hero products are sunscreens. The official site highlights the Meifubao "Little Pink Umbrella" (小粉伞) multi-dimensional light-protection water-feel clear sunscreen (多维光护水感清透防晒乳, SPF50+ PA++++), alongside a multi-dimensional light-protection nourishing brightening sunscreen milk, a soft-light brightening whitening isolating sunscreen cream in a clear-green variant, and an invisible makeup-setting sunscreen stick. Beyond sun care, the site lists skincare items such as an anti-gravity face cream (反重力面霜), a spot-fading "Little Pink Tube" (淡斑小粉管), a "Little White Bottle" essence (小白瓶精华), and an "Azure Big Umbrella" sunscreen (蔚蓝大伞防晒). Meifubao sells primarily through Chinese e-commerce, with official flagship stores on Tmall, JD.com, Douyin and Pinduoduo listed on its website. Its marketing and industry presence are tied to the Chinese beauty trade circuit: the brand cites recognition at CBE (China Beauty Expo), including a "Beauty Good Brand" honor at the 30th CBE, and an award for its Little Pink Umbrella sunscreen at the 2026 Beauty Awards. The brand also frames its story in cultural terms, with content such as "From functional narrative to cultural narrative: the Eastern way of sun protection and skin nourishment." The available evidence does not identify Meifubao's founder, parent company, ownership structure or headquarters city, so those details are left unspecified here. What is clear is that Meifubao is an established Chinese mass-to-mid-market beauty brand whose identity is built around sun protection formulated for what it describes as Eastern skin needs, sold largely online and promoted through domestic beauty-industry awards and media.

Meifubao's own brand materials date its beginnings to 1999, and the brand presents itself as a pioneer of "Chinese-style sun protection." Its long-running slogan, "不怕晒，晒不怕," has framed its consumer identity around sun care rather than general skincare alone. In its own retrospective language, the brand describes "27 years, from the first sunscreen to today," indicating a sustained focus on sun protection across nearly three decades of operation. Over that period Meifubao built a product line centered on sunscreens with high SPF/PA ratings, including the multi-dimensional light-protection water-feel clear sunscreen known as the "Little Pink Umbrella" (小粉伞), the multi-dimensional light-protection nourishing brightening sunscreen milk, and the soft-light brightening whitening isolating sunscreen cream. The brand later extended into adjacent formats such as an invisible makeup-setting sunscreen stick, and into skincare categories including anti-gravity face cream, spot-fading treatments, and essences. Meifubao's commercial presence is concentrated in China and heavily oriented toward online retail. Its website lists official flagship stores on Tmall, JD.com, Douyin and Pinduoduo, reflecting a multi-platform e-commerce strategy typical of Chinese beauty brands. The brand also participates in the domestic beauty trade ecosystem: it cites recognition at CBE (China Beauty Expo), including a "Beauty Good Brand" honor at the 30th CBE, and an award for its Little Pink Umbrella sunscreen at the 2026 Beauty Awards. Its communications increasingly emphasize cultural framing, as in the article "From functional narrative to cultural narrative: the Eastern way of sun protection and skin nourishment." The evidence available does not specify Meifubao's founder, corporate parent, ownership, or headquarters, so its corporate history beyond the brand narrative cannot be reconstructed here. What the record supports is a long-established Chinese sun-care and skincare brand that has maintained a consistent sun-protection identity since the late 1990s and continues to launch new sunscreen formats and skincare products.

• 2026

  Little Pink Umbrella sunscreen wins the 2026 Beauty Awards 'Annual Efficacy Selected Sunscreen Award'; brand also receives a 'Beauty Good Brand' honor at the 30th CBE.

• 1999

  Brand origins dated to 1999 according to the official website.

Chinese-ingredient technology skincare brand positioned as a pioneer of Chinese-style sun protection, targeting Eastern skin needs in the mass-to-mid beauty segment.

• Little Pink Umbrella multi-dimensional light-protection water-feel clear sunscreen SPF50+ PA++++

• Multi-dimensional light-protection nourishing brightening sunscreen milk SPF50+ PA++++

• Soft-light brightening whitening isolating sunscreen cream SPF50+ PA++++ (clear green)

• Invisible makeup-setting sunscreen stick

• Anti-gravity face cream

• Spot-fading Little Pink Tube

• Little White Bottle essence

• Azure Big Umbrella sunscreen

1. 1美肤宝 MEIFUBAO官网｜美肤宝，不怕晒，晒不怕。始于1999，中式防晒开创者meifubao.com
2. 230年CBE见证美肤宝「国货防晒」驭光领跑meifubao.com