Megabass

Megabass (メガバス) is a Japanese comprehensive manufacturer of sport fishing and outdoor gear, according to its official product page. Its founder, Yuki Ito, is described as a charismatic angler and product designer whose designs have won numerous design awards, including Good Design Awards, iF Design Award, Red Dot Design Award, and IDEA Design Award. The brand's product lineup includes fishing rods such as DESTROYER, COOKAI, LEVANTE, and CAIYEN VSM, as well as lures and terminal tackle such as DOGMAX SW, OUTBARB HOOK, iPX-12/iPX-16, and OKASHIRA HEAD.

Megabass (メガバス) is a Japanese comprehensive manufacturer of sport fishing and outdoor gear. Its founder, Yuki Ito, is described as a charismatic angler active worldwide and a renowned product designer. According to the brand's ITO Design History page, Ito has won over 200 Good Design Awards from the Japan Institute of Design Promotion over more than 20 years. The brand's designs have also received international recognition: the DESTROYER and COOKAI rod series became the first fishing rods in the world to receive the Red Dot Design Award in 2022, and in 2026 the LEVANTE bass rod won the Red Dot 'Best of the Best' honor. In 2026, the DESTROYER EVOLUZION received the IDEA Silver Award, making Megabass the first fishing gear brand to win all three of the world's major design awards (iF, Red Dot, and IDEA).

Design-driven sport fishing and outdoor gear brand with multiple international design awards.

• DESTROYER

  Fishing rod series; in 2022 became one of the first fishing rods in the world to receive the Red Dot Design Award.

• COOKAI

  Fishing rod series; in 2022 became one of the first fishing rods in the world to receive the Red Dot Design Award.

• LEVANTE

  Globally positioned bass rod designed and optimized from an ergonomic perspective using high-density carbon graphite; won Red Dot 'Best of the Best' in 2026.

• CAIYEN VSM

  Innovative squid fishing rod that expands the potential of sport fishing through the study of traditional boat-based squid fishing methods; received iF Design Award in 2026.

• DESTROYER EVOLUZION

  Fishing rod that received the IDEA Silver Award in 2026.

• DOGMAX SW

  Lure from the DOG-X series lineage, embodying the principles and hydro-mechanics of the original DOG-X series.

• OUTBARB HOOK

  Original triple hook by ITO ENGINEERING with special thin-shaft design and fluorine coating for high penetration performance.

• iPX-12 / iPX-16

  Deep crank series born from the collaboration between top pro Brandon Palaniuk and Yuki Ito's engineering.

• OKASHIRA HEAD

  Functional bait-face jig head pursuing action, fall posture, swim posture, trouble avoidance, and hook-up rate.

1. 1Megabass-メガバスmegabass.co.jp
2. 2ITO DESIGN HISTORY | Megabass-メガバスmegabass.co.jp
3. 3プライバシーポリシー | Megabass-メガバスmegabass.co.jp
4. 4PRODUCTS | Megabass-メガバスmegabass.co.jp