Skip to content

Mediehuset Vårt Land

Mediehuset Vårt Land AS is a Norwegian media company with interests in newspapers, magazines, media services, and regional publishing.

Last updated August 26, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Mediehuset Vårt Land AS is a Norwegian media company organized around publishing and media-related businesses. Its portfolio includes direct ownership of the newspaper Vårt Land and the magazine Programbladet, as well as substantial or controlling stakes in other Norwegian media enterprises. The company owns 100% of Vårt Land, a national newspaper associated with Christian and socially engaged journalism, and 66% of Dagsavisen. It also holds 20% of Korsets Seier, a publication serving a Christian readership, and owns 100% of Programbladet, a magazine focused on television and programme listings. Beyond individual publications, the company owns all of Mentor Medier, a media-services and publishing-related company, and holds a 90.1% interest in Sunnmørsavisene, a regional newspaper group in western Norway. The structure makes Mediehuset Vårt Land more than a single-publication newspaper owner. It functions as a media house with a portfolio spanning national daily journalism, Christian and community-oriented publications, consumer magazine publishing, media services, and regional newspapers. Its holdings provide exposure to different readerships and publishing segments while allowing the company to coordinate ownership and operations across related media businesses. The company is privately held rather than publicly traded. The cited ownership structure identifies Mushom Invest as a 10.0% shareholder and Normisjon as a 5.7% shareholder, with the remaining 84.3% held by other interests. No reliable source supplied for this entry establishes a founding year, founder, headquarters, website, current executives, or detailed financial results, so those fields remain unspecified. The available reference material presents Mediehuset Vårt Land as an active Norwegian media company, but does not provide a detailed chronology of its formation, acquisitions, editorial strategy, or recent corporate developments.

History

The available reference material identifies Mediehuset Vårt Land AS as a Norwegian media company but does not provide a dated account of its establishment or a full history of its ownership changes. Its current profile is best understood through the group of publishing and media interests attributed to it. The company owns the newspaper Vårt Land outright, making the publication the clearest anchor of the corporate portfolio. It also owns a controlling 66% interest in Dagsavisen, giving it significant influence over another Norwegian newspaper operation. The portfolio extends into publications with Christian and community-oriented audiences. Mediehuset Vårt Land owns 20% of Korsets Seier, while its complete ownership of Programbladet adds a magazine business to the newspaper holdings. These interests indicate a business model based on maintaining several distinct editorial products rather than concentrating solely on one newspaper title. The company also owns 100% of Mentor Medier. The supplied material does not describe Mentor Medier's detailed activities, but its inclusion in the group shows that Mediehuset Vårt Land's scope includes media-related corporate or service operations in addition to publishing brands. A further major holding is the 90.1% stake in Sunnmørsavisene, connecting the group to regional newspaper publishing in Norway. Together, these holdings give the company a presence across national, specialist, magazine, service, and regional media. Mediehuset Vårt Land is privately owned. The ownership percentages cited in the reference are 10.0% for Mushom Invest, 5.7% for Normisjon, and 84.3% for other interests. The supplied sources do not identify the individual holders within the final category or explain the governance arrangements among the shareholders. They also do not establish the company's founding year, headquarters, leadership history, financial performance, or specific acquisition dates. Accordingly, the documented history remains a concise account of its portfolio and ownership rather than a complete chronological corporate history.

Products and positioning

A privately owned Norwegian media house with a portfolio spanning national newspaper publishing, Christian and community-oriented media, magazine publishing, media services, and regional newspapers.

  • Newspaper

    Vårt Land

    A Norwegian newspaper that is wholly owned by Mediehuset Vårt Land. It is the central named newspaper asset in the company's portfolio and forms a primary part of the group's publishing identity.

  • Newspaper

    Dagsavisen

    A Norwegian newspaper in which Mediehuset Vårt Land holds a controlling 66% stake. The holding places the title within the group's newspaper portfolio while leaving the company as a majority rather than sole owner.

  • Christian publication

    Korsets Seier

    A Christian-oriented publication in which Mediehuset Vårt Land owns a 20% interest. The available source identifies the ownership stake but does not provide further detail about its editorial operation or distribution.

  • Magazine

    Programbladet

    A magazine wholly owned by Mediehuset Vårt Land. The title broadens the group's activities beyond newspaper publishing, although the supplied material does not provide additional information about its audience, format, or circulation.

  • Media company

    Mentor Medier

    A media-related company wholly owned by Mediehuset Vårt Land. The reference confirms the ownership relationship but does not describe Mentor Medier's specific services, brands, or operating structure.

  • Regional newspaper group

    Sunnmørsavisene

    A regional newspaper business in which Mediehuset Vårt Land holds a 90.1% stake. The investment gives the media house a strong ownership position in regional Norwegian publishing.

Sources1 sources

Cite this profile: Cite the canonical profile. /brand-wiki/mediehuset-vårt-land · Editorial policy · How profiles are compiled