Mediastruction

Mediastruction is an American media services agency specializing in media planning, media buying and media mix modeling. It positions itself as a data-led, performance-focused alternative to traditional media agencies, combining cross-channel media strategy with in-house analytics and measurement capabilities. The agency is headquartered at 101 Longwater Circle, Suite 102, Norwell, Massachusetts, and serves clients across a range of industry verticals. The firm describes its core DNA as omnichannel fluency, radical curiosity and data fluency. Its service model is built around integrated intelligence: rather than acting only as a media buying shop, Mediastruction presents itself as a combined media planning team, campaign measurement team, data science group and SEO resource that snaps into a client's organization where needed. Media services span traditional and digital channels including TV, radio, print, out-of-home (OOH), digital out-of-home (DOOH), connected TV (CTV), online video (OLV), mobile, display, search and social. On the analytics side, Mediastruction offers agile marketing mix modeling (MMM), digital MMM, and dynamic reporting and analytics. It markets a proprietary insights platform called FutureSight.online™, which is used to build custom dashboards that surface correlations from client-specific data rather than relying on industry averages. The agency emphasizes machine-learning recommendations and real-time insight into campaign performance and channel mix. Leadership includes founding partner and CEO Marilois Snowman, who began her career as a journalist and built Mediastruction as a data-led media agency, and partner and chief data officer Jenna Umbrianna, whose background includes leadership roles at Hill Holliday, Havas and Anagram and work launching one of the first programmatic trading desks. The agency is privately held and independent, with no disclosed parent company or public listing.

Mediastruction is an American media services agency specializing in media planning, media buying and media mix modeling. It was founded by Marilois Snowman, who serves as founding partner and CEO. Snowman began her career as a journalist, and the agency describes her inquisitive nature as the fuel for building Mediastruction as a data-led media agency uniquely positioned in its use of intelligent tools and advanced modeling as core inputs to each media plan. The agency is headquartered at 101 Longwater Circle, Suite 102, Norwell, Massachusetts. It has built its identity around a model it calls integrated intelligence, positioning itself not merely as a media buying shop but as a combined media planning team, campaign measurement team, data science group and SEO resource that can snap into a client's organization where needed. Its stated DNA rests on three pillars: omnichannel fluency, radical curiosity and data fluency. Over time, Mediastruction has expanded its service lines beyond traditional media planning and buying into analytics and measurement. It offers agile marketing mix modeling (MMM), digital MMM, and dynamic reporting and analytics, and it markets a proprietary insights platform called FutureSight.online™. The agency says it custom-builds insights dashboards to uncover correlations from the data that matters most to a brand rather than relying on industry averages, and it emphasizes machine-learning recommendations and real-time insight into campaign performance and channel mix. Leadership includes partner and chief data officer Jenna Umbrianna, who has spent her career creating business units around emerging adtech capabilities since the first self-service buying platforms emerged in the late 2000s. She has been recognized nationally as an AdWeek Media All-Star and has held key leadership roles at Hill Holliday, Havas and Anagram, including launching one of the first programmatic trading desks and leading an agency transformation. Mediastruction's media services span traditional and digital channels including TV, radio, print, out-of-home (OOH), digital out-of-home (DOOH), connected TV (CTV), online video (OLV), mobile, display, search and social. The agency positions itself as driving performance and building brands, with a focus on measurable campaigns and return on investment. It is privately held and independent, with no disclosed parent company or public listing.

A data-led, performance-driven media agency that combines media planning and buying with in-house analytics, measurement and marketing mix modeling.

• FutureSight.online™

  Proprietary insights platform used to build custom dashboards that uncover correlations from client-specific data.

• Agile MMM

  Agile marketing mix modeling service.

• Digital MMM

  Digital marketing mix modeling service.

• Dynamic Reporting & Analytics

  Reporting and analytics service providing real-time insight into campaign performance and channel mix.

1. 1Media Planning Agency in Boston | Mediastructionmediastruction.com
2. 2About Media Buying Agency in Boston | Mediastructionmediastruction.com
3. 3Media and Digital Services Boston | Mediastructionmediastruction.com
4. 4Analytics Services and Media Mix Modeling Boston | Mediastructionmediastruction.com
5. 5Mediastructionwikidata.org