Skip to content

MDR-Werbung

MDR-Werbung was the advertising-sales unit of the public broadcaster MDR, merged in 2020 into MDR Media GmbH.

Last updated September 15, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

MDR-Werbung GmbH was the advertising arm of Mitteldeutscher Rundfunk (MDR), the cross-media public broadcaster of central Germany. According to MDR Media's official 'About us' page, MDR Media GmbH — a wholly owned subsidiary of MDR, based in Erfurt — was formed in 2020 out of MDR-Werbung GmbH and DREFA Media Holding GmbH. The successor company markets advertising time in radio and TV and provides media and communication services as well as technical and production services.

History

MDR-Werbung GmbH was the advertising-sales entity of Mitteldeutscher Rundfunk (MDR). Per MDR Media's official 'About us' page, MDR Media GmbH — a 100-percent subsidiary of the cross-media public broadcaster MDR, the largest media house in central Germany — was created in 2020 from MDR-Werbung GmbH and DREFA Media Holding GmbH, with its seat in Erfurt. The successor MDR Media describes its business as the marketing of advertising time in radio and TV, media and communication services, and technical and production services.

Products and positioning

Product categories. Radiowerbung (radio advertising) · Sponsoring (sponsoring) · Programmverwertung & Licensing (program exploitation & licensing)

Sources5 sources

Cite this profile: Cite the canonical profile. /brand-wiki/mdr-werbung · Editorial policy · How profiles are compiled