MDR Media

MDR Media GmbH is a 100-percent subsidiary of the cross-media public broadcaster MDR, described as the largest media house in central Germany. Based in Erfurt, it was formed in 2020 from MDR-Werbung GmbH and DREFA Media Holding GmbH. The company markets advertising time in radio and TV and provides media and communication services as well as technical and production services. It also acts as a rights exploiter for video and audio productions and offers licensing and merchandising.

MDR Media GmbH is a 100-percent subsidiary of the cross-media public broadcaster MDR, described as the largest media house in central Germany. Based in Erfurt, it was formed in 2020 from MDR-Werbung GmbH and DREFA Media Holding GmbH. The company markets advertising time in radio and TV and provides media and communication services as well as technical and production services. It also acts as a rights exploiter for video and audio productions and offers licensing and merchandising. In June 2025 it was announced that Wolf-Dieter Jacobi would join the management from August 2025, leading the company together with Reinhard Hild.

Partner for radio advertising and media products, offering universal media solutions with the highest quality standards.

• Radiowerbung

  Advertising in the most-used medium in central Germany, reaching customers via MDR programmes.

• Sponsoring

  Programme sponsoring for image gain, high brand awareness and increased acceptance, with offers for MDR radio, MDR television and national.

• Programmverwertung & Licensing

  Rights exploitation for video and audio productions as well as licensing and merchandising.

1. 1MDR Media - Ihr Partner für Radiowerbung und Medienproduktemdrmedia.de
2. 2Über unsmdrmedia.de
3. 3Teammdrmedia.de
4. 4Pressemdrmedia.de
5. 5MDR Mediawikidata.org