McVitie's Jaffa Cakes
Classic British sponge cake with orange flavor and chocolate coating.
Last updated August 20, 2026
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Overview
McVitie's Jaffa Cakes are iconic British snacks consisting of a sponge cake base, orange flavored jam, and a chocolate coating. Introduced in 1927, they have remained popular ever since.
Products and positioning
mid-range
Product categories. Jaffa Cakes
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