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McAlister's Deli

An American fast-casual restaurant chain known for deli sandwiches, baked potatoes, soups, salads, catering, and sweet tea.

Last updated August 21, 2026

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Overview

McAlister's Deli is an American fast-casual restaurant brand founded in 1989 in Oxford, Mississippi, by retired dentist Don Newcomb. The original restaurant was created in an abandoned movie-set diner, and the brand has retained elements of that setting in later restaurants, including garage-door features and nostalgic black-and-white tile. It initially operated under the name Checker's before adopting the McAlister's name. The menu centers on deli-style and comfort-food offerings rather than traditional table-service dining. Core categories include sandwiches, large baked potatoes marketed as “Giant Spuds,” soups, salads, desserts, and beverages. The chain is particularly associated with its sweet tea, which is sold by the glass and in larger quantities such as gallons. Its catering business extends the menu into sandwich trays, boxed lunches, and other group-order formats. McAlister's developed through a combination of company-owned restaurants and franchised locations. In 1999, Don Newcomb sold the company to CEO Michael J. Stack and executive Philip Friedman for an undisclosed amount. At that point, the chain had 45 franchised and company-owned restaurants in the Southeastern United States. Newcomb remained involved as a board director and held an exclusive franchise position in Kentucky after the sale. Roark Capital Group acquired McAlister's Deli in 2005, when the system had 170 locations across 19 states. The brand subsequently continued expanding primarily through franchisees. Franchise ownership has included single-unit operators, family businesses, and multi-unit restaurant groups. The chain's franchise network has included operators such as Southern Rock Restaurants, JME, Inc., DMAC 81 LLC, and The Saxton Group. Southern Rock Restaurants has been identified as the largest McAlister's franchisee, with 167 locations across 13 states. McAlister's is now part of the GoTo Foods portfolio, alongside brands including Schlotzsky's, Carvel, Moe's Southwest Grill, Cinnabon, Jamba, and Auntie Anne's. Reference material describes the chain as having more than 500 locations in 29 states. Its market identity is built around approachable fast-casual meals, generous portions, dine-in and takeout convenience, catering, and a recognizable beverage signature in sweet tea.

History

McAlister's Deli began in 1989 in Oxford, Mississippi, when retired dentist Don Newcomb converted an abandoned movie-set diner into a restaurant. The setting helped establish visual characteristics that later became associated with the chain, including a garage-door element and black-and-white tile intended to evoke an older diner or deli environment. Although the first restaurant opened as Checker's, the business later adopted the McAlister's name. The concept developed around substantial, informal meals that could be served relatively quickly. Its menu combined deli sandwiches with baked potatoes, soups, salads, desserts, and beverages. Sweet tea became one of the brand's most recognizable products and was offered in both individual and larger-format servings. Catering broadened the operating model beyond restaurant visits, with sandwich trays and boxed lunches suited to offices, gatherings, and other group occasions. In 1999, Newcomb sold McAlister's Deli to CEO Michael J. Stack and executive Philip Friedman. The sale amount was not disclosed in the available reference material. The chain had 45 franchised and company-owned restaurants, concentrated in the Southeast. Stack replaced Newcomb in the operating leadership structure, while Newcomb stayed connected to the company as a board director and exclusive franchisee for Kentucky. Roark Capital Group acquired the company in 2005. At the time, McAlister's had grown to 170 franchised and company-owned locations in 19 states. Following the acquisition, the brand continued to use franchising as a major expansion mechanism. Its operators included independent owners as well as multi-unit restaurant groups. The cited franchise operators include Southern Rock Restaurants, JME, Inc., DMAC 81 LLC, and The Saxton Group. Southern Rock Restaurants was identified as the largest franchisee, operating 167 locations in 13 states. The chain's headquarters is identified in reference material as Atlanta, Georgia. Its footprint is domestic, with more than 500 locations reported across 29 states. McAlister's is now included in the GoTo Foods portfolio, a multi-brand restaurant group that also includes Schlotzsky's, Carvel, Moe's Southwest Grill, Cinnabon, Jamba, and Auntie Anne's. The brand's continuing proposition combines casual deli-style food, large portions, takeout and dine-in convenience, catering, and the distinctive association with sweet tea.

  • 2005

    Roark Capital Group acquires the chain

    [1]

    Roark acquired McAlister's when it had 170 locations in 19 states.

  • 1999

    Ownership passes to Michael J. Stack and Philip Friedman

    [1]

    Newcomb sold the company to Stack and Friedman when the chain had 45 franchised and company-owned locations.

  • 1989

    First McAlister's restaurant opens in Oxford

    [1]

    Don Newcomb opened the original restaurant in an abandoned movie-set diner. The business initially operated under the name Checker's.

  • The brand becomes part of the GoTo Foods portfolio

    [1]

    McAlister's Deli is identified as one of the brands in the GoTo Foods multi-brand restaurant portfolio.

Products and positioning

Fast-casual deli dining with generous portions, comfort-food variety, catering, and a distinctive sweet-tea identity.

  • Sandwiches · 1989

    Deli sandwiches

    Sandwiches are a central part of McAlister's menu and anchor its deli-oriented positioning. They are offered for individual meals as well as in catering formats such as sandwich trays and boxed lunches.

  • Baked potatoes

    Giant Spuds

    The Giant Spuds line consists of large baked potatoes positioned as substantial fast-casual entrées. It represents the brand's broader comfort-food approach beyond sandwiches.

  • Soups and salads · 1989

    Soups and salads

    Soups and salads provide lighter or complementary choices within the menu and help broaden the chain's appeal beyond its sandwich and baked-potato offerings.

  • Beverages

    Sweet tea

    Sweet tea is the brand's signature beverage association. It is sold by the glass and in larger quantities, including gallon formats, making it relevant both to individual visits and group occasions.

  • Foodservice and catering

    Catering

    McAlister's catering offer includes group-oriented products such as sandwich trays and boxed lunches. The service extends the brand into workplace meals, gatherings, and other occasions requiring multiple portions.

Brand decisions

  • 2005

    Roark Capital Group acquisitionM&A

    Background

    The chain had grown to 170 locations in 19 states through a mix of franchised and company-owned restaurants.

    Action taken

    Roark Capital Group acquired McAlister's Deli.

    Aftermath

    The brand continued expanding through a predominantly franchise-based restaurant system and later became part of the GoTo Foods portfolio.

  • 1999

    Sale by founder Don NewcombM&A

    Background

    McAlister's had reached 45 franchised and company-owned locations in the Southeast when Newcomb transferred ownership.

    Action taken

    Newcomb sold the company to CEO Michael J. Stack and executive Philip Friedman for an undisclosed amount.

    Aftermath

    Stack assumed the operating leadership role. Newcomb remained a board director and exclusive Kentucky franchisee.

Sources1 sources

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