Maxwell & Williams Extra

Maxwell & Williams Extra is an Australian tableware and kitchenware brand operating under the Maxwell & Williams name. Its online store presents a broad range of home dining and kitchen products, including cutlery sets, coffee canisters, utensil holders, aprons and baking accessories. The brand positions itself around designer-led, everyday homeware: product descriptions emphasise contemporary design, quality materials such as stainless steel and powder-coated carbon steel, and gift-ready presentation. The assortment visible on the official shop spans several named collections. The Arden cutlery range is a 16-piece stainless steel set with broad heads, slender profiles and squared handles, sold gift boxed. The Astor collection covers kitchen storage, including a 1.35L coffee canister in matte powder-coated carbon steel and a utensil holder. The Affection collection is a floral-themed range in lavender, blush and ivory on periwinkle, including a Mum & Me apron set. The Auroline cutlery set and BakerMaker air fryer accessories extend the offer into cutlery and small baking tools. Pricing on the official Australian store is in Australian dollars, with individual items such as the Astor Coffee Canister at $19.95 AUD, the Arden 16pc cutlery set at $99.95 AUD and the Auroline 16pcs cutlery set at $129.95 AUD. Several products are shown as sold out, indicating active consumer demand and inventory turnover on the direct-to-consumer site. The brand's core categories are tableware and cutlery, supported by kitchen storage and textile accessories. Its presentation is gift-oriented, with boxed sets and coordinated collections designed for family meals, dinner parties and seasonal gifting. The evidence available describes the brand's product range and positioning but does not establish its founding date, ownership structure or corporate history.

The available evidence documents Maxwell & Williams Extra as an active Australian tableware and kitchenware brand trading under the Maxwell & Williams name through its official online store. The brand's product catalogue is organised into named collections, each with a distinct design language. The Arden collection is represented by a 16-piece cutlery set made from quality stainless steel, described as having broad heads, slender profiles and squared handles for a modern feel, and sold gift boxed. The Astor collection focuses on kitchen storage, including a 1.35L coffee canister made from durable powder-coated carbon steel with a smooth matte finish and a ridged surface for easy handling, designed to coordinate with the rest of the Astor storage range. The Affection collection is a floral-themed tableware and textile range featuring lavender, blush and ivory florals on rich periwinkle, positioned for cozy mornings and joyful gatherings; its Mum & Me apron set is sold as a boxed pair. The Auroline cutlery set and BakerMaker air fryer accessories further extend the range into cutlery and small baking tools. The official store lists products in Australian dollars and shows a mix of full-price and sale items, with several products marked sold out. This indicates an active direct-to-consumer operation in the Australian market. The evidence does not record the brand's founding year, founders, parent company or ownership, so those details cannot be stated here.

Designer-led, gift-ready tableware and kitchenware for everyday home dining.

• Arden Cutlery Set 16pc Gift Boxed

  16-piece stainless steel cutlery set with broad heads, slender profiles and squared handles, gift boxed.

• Auroline 16pcs Cutlery Set Gift Boxed

  16-piece cutlery set sold gift boxed.

• Astor Coffee Canister 1.35L

  1.35L coffee canister in powder-coated carbon steel with matte finish and ridged surface.

• Astor Utensil Holder

  Kitchen utensil holder from the Astor storage collection.

• Affection Mum & Me Apron Set of 2 Gift Boxed

  Set of two aprons in the Affection floral design, gift boxed.

• BakerMaker AirFry Rack

  Air fryer accessory rack.

• BakerMaker AirFry Round Silicone Baking Mat

  Round silicone baking mat for air fryers.

1. 1Maxwell & Williams – Maxwell & Williamsshop.maxwellandwilliams.com.au
2. 2Affection Mum & Me Apron Set of 2 Gift Boxed – Maxwell & Williamsshop.maxwellandwilliams.com.au
3. 3Arden Cutlery Set 16pc Gift Boxed – Maxwell & Williamsshop.maxwellandwilliams.com.au
4. 4Astor Coffee Canister 1.35L – Maxwell & Williamsshop.maxwellandwilliams.com.au