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Maxwell & Williams

Australian family-owned homewares brand creating tableware, kitchenware and entertaining pieces since 1996.

Last updated September 15, 2026

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Overview

Maxwell & Williams is an Australian family-owned brand creating thoughtfully designed homewares for everyday living, entertaining and the moments that bring people together. The brand launched in 1996, growing from the foundations of family-owned business H.A.G, established by Harry and Anna Grundmann in 1963. Its name is a nod to Max Grundmann's first name and that of his business partner, the late Bill (William) Ryan. Today, Maxwell & Williams products are found in homes across Australia and more than 40 countries worldwide. The brand works with established and emerging Australian designers and artists, and its product range spans tableware, dinnerware, kitchenware, barware and giftware.

History

Maxwell & Williams began with a simple belief: beautifully designed homewares should elevate everyday moments. Growing from the foundations of family-owned business H.A.G, established by Harry and Anna Grundmann in 1963, the brand has become a globally loved name in tableware, kitchenware and entertaining. Maxwell & Williams launched in 1996, a nod to Max Grundmann's first name and that of his business partner, the late Bill (William) Ryan. In 1998 the brand introduced the White Basics range, which has gone on to become its best selling range. In 2002 Maxwell & Williams began trading with Chef's Hat, marking its presence in the hospitality sector. Today, Maxwell & Williams products are found in homes across Australia and more than 40 countries worldwide.

Products and positioning

Beautifully designed homewares for everyday living, entertaining and the moments that bring people together.

  • White Basics range

  • The Mug Club collection

  • Blend range

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