MaxLife Trading GmbH

MaxLife Trading GmbH is an Austrian limited liability company (GmbH) that operates the oral-care brand Minvelle. Registered at Landesgericht Linz under company number FN 644136i and VAT ID ATU81601278, the company has its seat at Neußerling 290, 4175 Herzogsdorf, in Upper Austria. It was founded in January 2025 by Maximilian Oehlinger, who serves as founder and managing director. The company is privately held and is not listed on any stock exchange. MaxLife Trading GmbH's consumer-facing business is Minvelle, a brand that makes a single product category: a sugar-free, fluoride-free chewing gum built around nano-hydroxyapatite, the mineral family that makes up much of tooth enamel. Each piece is disclosed to contain 5.7 mg of nano-hydroxyapatite. The brand positions the gum as a complement to fluoride brushing rather than a replacement, intended to be chewed after coffee or a meal to support remineralization between brushings. The gum is produced in a certified partner facility. The brand's market positioning centers on transparency. Minvelle publishes its per-piece nano-hydroxyapatite dose, its full ingredient list by weight, and an independent lab assessment, in a category where most competitors do not disclose dosage. It also maintains a public "Hydroxyapatite Gum Database" comparing disclosed doses across brands. The company sells direct to consumers through its website, with free shipping over €29 in the EU, a 30-day refund policy on unopened boxes, and a subscription offer of two boxes every four weeks at €15.00 per box (regular price €29.99). Each box contains 18 pieces, described as about 18 days of use. The company operates in the European Union, with an Austrian brand identity and English-language marketing. Its product line is currently limited to the remineralizing chewing gum, with new flavors announced for December. As a young company founded in 2025, MaxLife Trading GmbH remains a small, founder-led operation focused on a single oral-care niche.

MaxLife Trading GmbH was founded in January 2025 by Maximilian Oehlinger, a then-20-year-old from Austria, to operate the oral-care brand Minvelle. According to the brand's own account, the idea originated from Oehlinger's experience with cold sensitivity after drinking iced coffee. He tried sensitivity toothpaste, whitening strips, and more expensive sensitivity toothpaste, but found each managed symptoms rather than addressing enamel loss. Researching the topic, he encountered hydroxyapatite, the mineral family that makes up much of tooth enamel, which had been used in Japanese oral care since 1980 and was approved in Japan as an anti-cavity agent in 1993. He built the product in the evenings because the gum he wanted to buy did not exist: a gum with the enamel mineral actually in it, from a brand that publishes its numbers. The company was registered at Landesgericht Linz under FN 644136i, with its seat at Neußerling 290, 4175 Herzogsdorf, Upper Austria, and VAT ID ATU81601278. Minvelle is the consumer brand; MaxLife Trading GmbH is the legal entity that owns and operates it. The gum is produced in a certified partner facility. Minvelle launched with a single product: a sugar-free, fluoride-free chewing gum containing 5.7 mg of nano-hydroxyapatite per piece. The brand emphasizes disclosure, publishing its per-piece dose, a 14-ingredient list by weight, and an independent lab assessment with one redaction disclosed. It positions the gum as a complement to fluoride brushing, to be chewed after coffee or a meal. The company sells direct to consumers via minvelle.com, offering free EU shipping over €29, a 30-day refund on unopened boxes, and a subscription of two boxes every four weeks at €15.00 per box (regular €29.99). Each box has 18 pieces, described as about 18 days of use. New flavors were announced for December. In September 2026, Minvelle published a "Hydroxyapatite Gum Database" reviewing fifteen brands that sell hydroxyapatite chewing gum online. The database states that only two brands publish how much hydroxyapatite is in a piece: Minvelle (5.7 mg nano-hydroxyapatite per piece) and Crait (70 mg non-nano hydroxyapatite per gum piece, and 25 mg in its separate mints). The database notes that nano and non-nano milligrams are not directly comparable. Minvelle discloses that it maintains the database and sells one of the products listed, stating that every cell is sourced so readers can check it hardest.

• MaxLife Trading GmbH founded by Maximilian Oehlinger in Austria.

• Minvelle brand launched with a nano-hydroxyapatite remineralizing chewing gum.

• Minvelle publishes the Hydroxyapatite Gum Database comparing disclosed doses across fifteen brands.

Transparency-led oral care: publishes per-piece nano-hydroxyapatite dose, full ingredient list by weight, and independent lab assessment; positions gum as a complement to fluoride brushing.

• Minvelle remineralizing chewing gum

  Sugar-free, fluoride-free chewing gum with 5.7 mg nano-hydroxyapatite per piece; 18 pieces per box; sold direct-to-consumer and by subscription.

1. 1Minvelle | Remineralizing Whitening Gum, Austrian Brandminvelle.com
2. 2Why I Built Minvelle - Our Storyminvelle.com
3. 3What is Minvelle? The brand, company and founderminvelle.com
4. 4Hydroxyapatite Gum Database 2026: every brand's dose, disclosed or not – Minvelleminvelle.com
5. 5MaxLife Trading GmbHwikidata.org