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Maximizer, Inc.

A Japanese corporate training and management consulting firm that systematizes and promotes the business philosophy of 'Ryoritsu Shiko' (coexistence thinking).

Last updated September 27, 2026

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Overview

Maximizer, Inc. (マキシマイザー株式会社) is a Japanese corporate training and management consulting firm headquartered in Toshima-ku, Tokyo. The company was established on September 9, 2016, with capital of 20 million yen, and is led by Representative Director Yuji Tomizawa. Its name derives from the concept of 'a person who aims for the highest and realizes the optimal' (最上を目指し、最適を実現する者). The firm's core offering is a proprietary business philosophy called 'Ryoritsu Shiko' (両立思考, registered trademark), which translates roughly as 'coexistence thinking' or 'both-and thinking.' This framework emphasizes reconciling two important elements simultaneously—such as 'the other party's objective' and 'one's own objective,' 'emotion' and 'logic,' or 'short-term measures' and 'long-term measures'—to achieve optimal outcomes in business situations like planning, presentations, negotiations, and problem-solving. Maximizer positions this as a fundamental 'way of thinking' (思考のあり方) that determines most of the results in business, rather than merely a thinking skill. Maximizer's business activities span five areas: 1) human resource development training and various seminars, 2) consulting on organizational and business matters, 3) acting as a proxy for management executives' duties, 4) coaching for management executives, and 5) investment business on its own account. The company serves corporate clients in Japan, offering training and organizational development consulting rooted in the Ryoritsu Shiko philosophy. As a private company, Maximizer does not disclose extensive financial details, but its 2024 financial announcement (as of December 31, 2024) reported assets of 41,085 thousand yen, liabilities of 17,280 thousand yen, and net assets of 23,805 thousand yen. The company banks with Sumitomo Mitsui Banking Corporation's Ikebukuro Higashiguchi Branch. Its mission is to research and disseminate universal ways of thinking in business to contribute to organizational development and individual growth, with a vision of doing its utmost so that customers know the highest and realize the optimal.

History

Maximizer, Inc. was founded on September 9, 2016, in Tokyo, Japan, by Yuji Tomizawa, who serves as Representative Director. The company was established with a mission to research and disseminate a universal way of thinking in business, which it calls 'Ryoritsu Shiko' (両立思考, coexistence thinking). This philosophy was developed through the study of Western and Eastern philosophy, aiming to systematize a mindset that enables individuals and organizations to achieve the highest and most optimal state by balancing two important things simultaneously. From its inception, Maximizer has focused on human resource development training, seminars, and consulting services. The company's name reflects its core purpose: 'Maximizer' means 'one who aims for the highest and realizes the optimal.' Over the years, Maximizer has expanded its service offerings to include organizational and business consulting, executive coaching, and acting as a proxy for management executives' duties. It also engages in investment activities on its own account. As of December 31, 2024, the company reported total assets of 41,085 thousand yen, liabilities of 17,280 thousand yen, and net assets of 23,805 thousand yen. It maintains a banking relationship with Sumitomo Mitsui Banking Corporation's Ikebukuro Higashiguchi Branch. The company is headquartered in Toshima-ku, Tokyo, and remains a private entity. Its ongoing mission is to contribute to organizational development and individual growth by promoting Ryoritsu Shiko, with a vision of doing its utmost so that customers know the highest and realize the optimal.

  • 2024

    Financial announcement as of December 31, 2024, reported assets of 41,085 thousand yen, liabilities of 17,280 thousand yen, and net assets of 23,805 thousand yen.

  • 2016

    Maximizer, Inc. founded on September 9 in Tokyo, Japan.

Products and positioning

Maximizer positions itself as a provider of a unique, philosophy-based approach to business thinking, aiming to help organizations and individuals achieve optimal results by balancing competing priorities.

  • Ryoritsu Shiko (両立思考) Training

    Training programs and seminars teaching the proprietary coexistence thinking philosophy for business problem-solving and consensus building.

  • Organizational and Business Consulting

    Consulting services for organizations and businesses, applying Ryoritsu Shiko to improve performance.

  • Executive Coaching

    One-on-one coaching for management executives to enhance leadership and decision-making.

  • Management Proxy Services

    Acting on behalf of management executives to fulfill their duties.

  • Investment Business

    Proprietary investment activities using the company's own capital.

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