Maxi Bazar

Maxi Bazar is a French variety-store chain specialising in furniture, home décor, household equipment and gift ideas. Its history begins in 1977 in the Paris region, where the company was founded in Bois-Colombes and Courbevoie (department 92) through the acquisition of three town-centre drogueries (household goods stores). In 1995 Stéphane Pellegrin, the current leader, transformed these drogueries into a 'Bazar' concept, laying the foundation for the modern Maxi Bazar format. The brand expanded into south-eastern France in 2000 with its first store in the old town of Antibes. From 2002 it began opening larger stores in commercial zones, starting in the Draguignan area (department 83). This model, built on wide choice, proximity, customer welcome and a shared retail experience, proved immediately successful. In 2008 Maxi Bazar crossed into Switzerland, opening its first neighbourhood store in the centre of Sion; within a few years it operated more than ten points of sale in French-speaking Switzerland. A turning point came in September 2016 with the opening of the Lyon store, housed in a listed historic building — the former Banque de France in the 2nd arrondissement. This exceptional location allowed the brand to refresh its visual identity and merchandising concept, moving away from a 'hard discount' image while keeping a broad, attractive and quality-led offer. As of the company's own account, Maxi Bazar operates close to 57 stores in France and 32 in Switzerland, and intends to continue expanding while retaining control of its growth. The retailer positions itself across both city-centre and shopping-centre locations, though the essence of the enseigne remains the town centre. Its product range spans living-room and bedroom furniture, sofas, storage, lighting, mirrors, decorative panels, garden equipment and gift ideas, sold through stores and an e-commerce site with home delivery and in-store pickup options. Promotional pricing is a recurring feature of its commercial communication, with anniversary offers and monthly furniture deals.

Maxi Bazar's history is documented on its own corporate website. The company was founded in 1977 in the Paris region, specifically in Bois-Colombes and Courbevoie (department 92), through the acquisition of three town-centre drogueries. In 1995 Stéphane Pellegrin, the current leader, transformed these drogueries into a 'Bazar' concept, which became the basis of the modern retail format. In 2000 the brand began developing in south-eastern France, opening its first MAXI BAZAR store in Antibes, in the heart of the old town. From 2002 the opportunity to open large stores in commercial zones emerged in the Draguignan area (department 83). The company describes the success as immediate, based on a commercial model emphasising choice, proximity, customer welcome and a shared retail experience already acquired in city centres. In 2008 Maxi Bazar opened its first neighbourhood store in Switzerland, in the centre of Sion. This was a success that quickly led to more than ten points of sale in French-speaking Switzerland within a few years. In September 2016, with the opening of the Lyon store, Maxi Bazar revalued its visual identity and merchandising concept. The Lyon location was exceptional: a listed historic building, the former Banque de France, in the heart of the old town in the 2nd arrondissement. The brand then shed its 'hard discount' side while retaining a quality, broad and attractive offer. As of the company's own account, Maxi Bazar operates close to 57 stores in France and 32 in Switzerland, and wishes to continue its development, pursuing its opening objectives while retaining control of its growth. The enseigne operates across different types of locations, both city-centre and shopping-centre, although the essence of the brand is the city centre.

• 2016

  Lyon store opens in a listed historic building (former Banque de France), marking a visual identity and concept refresh.

• 2008

  First Swiss neighbourhood store opens in Sion city centre.

• 2002

  First large store in a commercial zone opens in the Draguignan area (83).

• 2000

  Development begins in south-eastern France with the first MAXI BAZAR store in Antibes old town.

• 1995

  Stéphane Pellegrin, current leader, transforms the drogueries into a 'Bazar' concept.

• 1977

  Company founded in Bois-Colombes and Courbevoie (92), Paris region, through the acquisition of three town-centre drogueries.

Town-centre variety store offering broad, attractive and quality-led home and gift ranges at promotional prices, positioned between proximity retail and larger commercial-zone stores.

• Luma buffet

  Promotional buffet priced at €79.99 (from €109.99).

• Luma lift-top coffee table

  Promotional coffee table priced at €79.99 (from €99.99).

• Luma console

  Promotional console priced at €59.99 (from €79.99).

• Luma TV unit

  Promotional TV unit priced at €59.99 (from €79.99).

• Bolivia 2-seater corner sofa with right-hand chaise, ecru Lincoln 03

  Promotional sofa priced at €799.99 (from €999.99).

• Colva light decorative panel 240x60cm

  Promotional decorative panel priced at €39.99 (from €49.99).

• Stan wooden standing mirror 175x80cm

  Promotional mirror priced at €149.99 (from €199.99).

• Sergio wooden floor lamp h.150cm

  Promotional floor lamp priced at €79.99 (from €99.99).

1. 1Maxi Bazar - Décoration, mobilier, jardin et idées cadeauxmaxibazar.fr
2. 2Notre histoiremaxibazar.fr
3. 3Maxi Bazar - Wikidatawikidata.org