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Maxeda

Dutch retail group owning several department store and home improvement chains.

Last updated August 20, 2026

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Overview

Maxeda is a Dutch retail group that previously owned department store chains like De Bijenkorf and Hema, and now focuses on home improvement and fashion retail. Its current brands include Brico and BricoPlanit.

Products and positioning

retail group

Product categories. home improvement products · fashion

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