MAVI STEP

MAVI STEP is a Ukrainian brand specializing in premium shoe and leather care products, as well as foot health items. According to its official website, the company was founded in Ukraine in 1996, initially starting with wholesale purchasing and sale of shoe care products. Over the years, it evolved into a manufacturer of its own line of care products, following international quality standards. The brand MAVI STEP was officially launched in 2011, and the first branded store opened in Kyiv in 2012. By 2013, there were five stores, and by 2016, ten. Since 2017, the company has emphasized personalized service as a key differentiator. The product range includes cleaners, paints, dyes, fixatives, mousse cleaners, oil balms, and sprays for various materials such as smooth leather, suede, and nubuck. The website highlights popular items like the Universal Dye Fixative, White Express Kit, Black Express Kit, Mousse Cleaner, Total Cleaner, Express Color, Multi Oil Balm, and Nubuck & Suede spray. Prices range from approximately 249 to 579 UAH, indicating a mid-to-premium positioning. The company also expanded into foot health products, developing its own insoles—anatomical, orthopedic, and preventive—starting in 2010. MAVI STEP positions itself as a brand inspired by age-old shoemaking traditions, with a focus on expert consulting and individual approach. The company operates primarily in Ukraine, with a chain of branded stores and an online presence. It is a private entity, not publicly listed. The brand's history reflects a gradual growth from wholesale distribution to a vertically integrated manufacturer and retailer of shoe care and foot health solutions.

MAVI STEP was founded in Ukraine in 1996, initially engaged in wholesale purchasing and sale of shoe care products. In 1998, the company shifted its focus to premium-class products. By 2004, it had established ongoing cooperation with European brands. In 2008, the assortment was expanded to include foot health products. In 2010, the company developed its own line of insoles—anatomical, orthopedic, and preventive. The MAVI STEP trademark was launched in 2011. The first branded store opened in Kyiv in 2012. By 2013, there were five MAVI STEP stores, and by 2016, ten. Since 2017, the company has implemented personalized service as a key advantage. The official website states that the company has been helping customers with leather, shoe care, and foot health for over 25 years, emphasizing an individual approach for each case.

• 2017

  Implementation of personalized service as a key advantage (ongoing).

• 2016

  Tenth MAVI STEP store opened.

• 2013

  Fifth MAVI STEP store opened.

• 2012

  Opening of the first branded store in Kyiv.

• 2011

  Launch of the MAVI STEP trademark.

• 2010

  Development of own insoles: anatomical, orthopedic, preventive.

• 2008

  Assortment expanded to include foot health products.

• 2004

  Established ongoing cooperation with European brands.

• 1998

  Focus shifted to premium-class products.

• 1996

  Company founded in Ukraine; start of wholesale purchasing and sale of shoe care products.

Premium shoe and leather care brand with personalized service and foot health focus.

• Universal Dye Fixative

  Fixative for smooth leather; rated 4.56 out of 5; price range 269–579 UAH.

• White Express Kit

  White shoe paint with applicator; rated 5.00 out of 5; price range 329–459 UAH.

• Black Express Kit

  Black leather paint with applicator; rated 5.00 out of 5; price range 329–459 UAH.

• Mousse Cleaner

  Foam cleaner for shoes and clothing; rated 5.00 out of 5; price range 359–549 UAH.

• Total Cleaner

  Cleaner for leather goods; rated 5.00 out of 5; price range 249–359 UAH.

• Express Color

  Paint for smooth leather; rated 5.00 out of 5; price range 269–469 UAH.

• Multi Oil Balm

  Cream-paint for suede and nubuck; rated 4.94 out of 5; price range 359–459 UAH.

• Nubuck & Suede spray

  Spray-paint for suede and nubuck; rated 4.83 out of 5; price range 329–419 UAH.

1. 1MAVI STEP — засоби для догляду за взуттям та шкіряними виробамиmavistep.com
2. 2Інформація про бренд преміум-засобів для взуття MAVI STEPmavistep.com
3. 3MAVI STEPwikidata.org