Maverik Lacrosse

Maverik Lacrosse is a United States lacrosse equipment and apparel brand headquartered in New York City. It was established in 2005 by professional lacrosse players John Gagliardi and Jay Jalbert, reflecting a player-led approach to the design and marketing of lacrosse products. The brand manufactures equipment and apparel for the sport, although the available reference material does not provide a complete catalog of product families, detailed technical specifications, or a precise breakdown of its retail and geographic distribution. A major turning point came in 2010, when Maverik was acquired by the private-equity firm Kohlberg & Co. On June 3 of that year, Maverik was brought together with Bauer and Mission Roller Hockey through Kohlberg Sports Group. The combined business operated under the name Bauer Performance Sports Ltd. This transaction placed Maverik within a broader sporting-goods platform alongside established hockey brands and gave it access to a larger corporate structure. Bauer Performance Sports subsequently became a publicly traded company in January 2011, although no ticker or financial information is specified in the available material for Maverik as an individual brand. The wider corporate group later encountered financial difficulties. In October 2016, Performance Sports Group, the parent organization associated with the Bauer Performance Sports platform, filed for bankruptcy. In January 2017, the group reached an agreement to sell its assets to Sagard Capital Partners and Fairfax Financial Holdings for $575 million. The transaction included Maverik, but the available sources do not identify a separate purchase price, ownership structure, or subsequent corporate changes specifically attributable to the brand. Maverik has also pursued institutional and national-team relationships to connect its equipment with competitive lacrosse. In 2020, it partnered with US Lacrosse and the National Teams Program to provide gear to athletes. The brand also joined the University of Maryland men's lacrosse program. These relationships indicate a positioning centered on performance lacrosse and athlete credibility, particularly in the United States. The available references do not establish a separate consumer-facing website, current standalone corporate structure, detailed executive roster, or confirmed present-day ownership. Accordingly, Maverik is best described as a lacrosse-focused product brand whose history is closely tied to the Bauer and Performance Sports Group corporate network.

Maverik Lacrosse was founded in 2005 by professional lacrosse players John Gagliardi and Jay Jalbert. The brand emerged from the lacrosse community rather than from a diversified sporting-goods conglomerate, and its founding identity was closely associated with the practical experience of players. Maverik's business has centered on lacrosse equipment and apparel, although the available historical material does not enumerate every product category or identify specific product generations. The company's ownership changed significantly in 2010. On June 3, Kohlberg & Co. acquired Maverik for an undisclosed sum. During the same period, Kohlberg Sports Group assembled Maverik with Bauer and Mission Roller Hockey. The combined organization was named Bauer Performance Sports Ltd., linking Maverik to a larger portfolio of hockey and lacrosse-related sporting brands. Bauer Performance Sports went public in January 2011. This corporate integration represented a shift from Maverik's independent, player-founded origins toward participation in a scaled sporting-goods group. The group later operated as Performance Sports Group. In October 2016, Performance Sports Group filed for bankruptcy, creating a major financial and ownership disruption for the businesses in its portfolio. In January 2017, the company agreed to sell its assets, including Maverik, to Sagard Capital Partners and Fairfax Financial Holdings for $575 million. The cited material does not specify how Maverik was organized after the transaction, whether it retained a standalone management team, or which entity currently owns and operates the brand. Maverik's public-facing partnership activity has emphasized competitive lacrosse. In 2020, it worked with US Lacrosse and the National Teams Program to offer equipment to athletes. It also joined the University of Maryland, College Park men's lacrosse team. These relationships connect the brand with national-team and collegiate lacrosse, reinforcing a performance-oriented market position. Beyond those partnerships, the available references do not provide sufficiently detailed information about retail channels, international operations, advertising campaigns, product launches, or current leadership. The brand's documented history is therefore strongest in the areas of player-founded origins, corporate consolidation, bankruptcy-related ownership change, and elite-lacrosse partnerships.

• 2020

  National and collegiate lacrosse partnerships

  [1]Maverik Lacrosseen.wikipedia.org

  Maverik teams with US Lacrosse and the National Teams Program to provide gear, and joins the University of Maryland men's lacrosse program.

• 2017

  Assets sold to Sagard and Fairfax

  [1]Maverik Lacrosseen.wikipedia.org

  Performance Sports Group agrees to sell its assets, including Maverik, to Sagard Capital Partners and Fairfax Financial Holdings for $575 million.

• 2016

  Performance Sports Group files for bankruptcy

  [1]Maverik Lacrosseen.wikipedia.org

  The parent organization associated with Maverik enters bankruptcy proceedings in October.

• 2011

  Bauer Performance Sports goes public

  [1]Maverik Lacrosseen.wikipedia.org

  The broader corporate group becomes publicly traded in January.

• 2010

  Acquisition by Kohlberg & Co.

  [1]Maverik Lacrosseen.wikipedia.org

  Kohlberg & Co. acquires Maverik on June 3 for an undisclosed amount.

• 2010

  Integration into Bauer Performance Sports

  [1]Maverik Lacrosseen.wikipedia.org

  Maverik is brought together with Bauer and Mission Roller Hockey under Bauer Performance Sports Ltd.

• 2005

  Maverik Lacrosse is founded

  [1]Maverik Lacrosseen.wikipedia.org

  Professional lacrosse players John Gagliardi and Jay Jalbert establish Maverik as a lacrosse equipment and apparel brand.

A player-founded performance lacrosse brand focused on equipment and apparel, with credibility built through professional-player origins, elite team relationships, and participation in the broader Bauer sporting-goods platform.

• Sports equipment

  Lacrosse equipment

  Maverik's core business is the manufacture of lacrosse equipment. The available reference identifies the category but does not provide a reliable itemized list of sticks, heads, shafts, protective equipment, or accessories, so no more specific product claims are made here.

• Sports apparel

  Lacrosse apparel

  The brand also manufactures apparel associated with lacrosse. Available material confirms the apparel category but does not document particular garments, collections, technical fabrics, or launch dates.

• 2020US Lacrosse and National Teams Program partnership

  United States

  Maverik partnered with US Lacrosse and the National Teams Program to offer equipment to athletes.

  Outcome. The partnership connected Maverik with national-level lacrosse athletes; the available source does not report specific campaign metrics or commercial results.

  Source

• 2017

  Sale of Performance Sports Group assetsM&A

  Background

  Performance Sports Group entered bankruptcy in October 2016.

  Action taken

  The group agreed to sell its assets, including Maverik, to Sagard Capital Partners and Fairfax Financial Holdings.

  Aftermath

  The transaction was valued at $575 million for the assets covered by the agreement, but the source does not disclose a separate valuation for Maverik.

  Asset-sale value. $575 million (January 2017)

  Source

• 2010

  Acquisition by Kohlberg & Co.M&A

  Background

  Maverik was an independent, player-founded lacrosse brand before being acquired by a private-equity firm.

  Action taken

  Kohlberg & Co. acquired Maverik on June 3, 2010, for an undisclosed amount.

  Aftermath

  Maverik was subsequently combined with Bauer and Mission Roller Hockey within Bauer Performance Sports.

  Source

• 2010

  Formation of a combined Bauer Performance Sports platformStrategy

  Background

  Kohlberg Sports Group owned or controlled multiple sporting-goods brands, including Maverik, Bauer, and Mission Roller Hockey.

  Action taken

  The businesses were brought together under the Bauer Performance Sports Ltd. name.

  Aftermath

  The combined company went public in January 2011, placing Maverik within a larger sporting-goods corporate structure.

  Source

1. 1Maverik Lacrosseen.wikipedia.org