Mavala
Mavala is an independent Swiss family nail, skin, lash and brow care brand founded in 1959, with a UK division offering its products to British beauty lovers.
Last updated September 15, 2026
Overview
Mavala is an independent Swiss family business rooted in Geneva since 1959, known for its miniature nail polishes and later skincare and makeup innovations. Its UK division, Mavala UK, brings the brand's Swiss-made nail, hand, skin, lash and brow products to the United Kingdom. The brand emphasises Swiss expertise, quality and safety, and states it never tests on animals.
History
Mavala began in 1959 from the vision of Madeleine Van Landeghem and the creativity of a chemist, with the idea that beauty should be both effective and accessible. Its miniature nail polishes challenged the convention of oversized bottles. For more than 65 years, Mavala has been an independent Swiss family business rooted in Geneva since 1959, growing from its first miniature nail polishes to award-winning skincare and makeup innovations. Mavala UK continues this heritage, bringing the brand's iconic products and expertise to beauty lovers across the United Kingdom.
Products and positioning
Swiss-made expert beauty products combining science, nature and precision, positioned as effective, safe and accessible.
Double-Brow Conditioning Brow Serum
An expert brow serum that works from the root to enhance eyebrow growth, density, and natural pigmentation; ophthalmologically and dermatologically tested.
Double-Lash
A skincare product listed among Mavala UK's bestsellers and described as an award winner.
Aqua Plus
A Mavala skincare line referenced in Mavala UK's ingredient advice content.
Flagship businesses
- Miniature nail polishes
- Double-Brow conditioning brow serum
- Double-Lash
- Aqua Plus skincare
Sources
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