Maurizio Maiotti Editore

Maurizio Maiotti Editore is an Italian independent publishing house based in Milan and founded in 1995 by the Milanese publisher and graphic designer Maurizio Maiotti. Its stated purpose, from the outset, was to safeguard the historical memory of the rock music and culture of the 1950s and 1960s — internationally, but with a particular emphasis on the Italian scene — and to promote knowledge of that phenomenon through books and magazines. The company's first product and continuing backbone is Jamboree Magazine, launched in December 1995 on a bimonthly schedule and later moved to a quarterly one. The magazine deals exclusively with the music, cinema and culture of the 1950s and 1960s, and is described in its own tradition as unique in its field, internationally known and appreciated within the circuits interested in the rock of that period. Over the years the publisher has drawn on a substantial number of specialists who have carried out historical research, discographical cataloguing, interviews with the performers, singers and groups of the period, and work in personal and photographic archives. Part of that research has been channelled periodically into Jamboree Magazine and part into monographic publications, notably the volumes of the Discografia series. From 2005 the accumulated research and photographic testimony — only partly accommodated in the magazine — began to be issued as autonomous publications, initially presented as supplements to the periodical under the slogan "Jamboree presenta". The Discografia series, directed by the music historian Augusto Morini with Maurizio Maiotti handling above all, though not exclusively, the graphic side, has censused and valued Italian rock record production, with titles devoted to Johnny Hallyday in Italy, to the complete Italian discography of the London Records label from 1952 to 1982, and to the complete Italian discography of Frank Sinatra's Reprise label from 1961 to 1987, among others. A landmark result of the publisher's multi-year commitment to the history of Italian rock is the two-volume work 1944-1963. I complessi musicali italiani. La loro storia attraverso le immagini. The house remains a small, privately held, founder-led specialist publisher rather than a mass-market trade publisher. Its identity is built on archival rigour, discographical detail and heavy photographic documentation, and on a loyal readership of collectors and enthusiasts of early rock and Italian beat music. Its output is bilingual in ambition in places — some volumes carry English or French versions — and its magazine has served for decades as a reference point for collectors of Italian vinyl pressings, with valuations and cover reproductions forming a regular feature.

Maurizio Maiotti Editore was founded in Milan in 1995. In the intentions of its founder, the Milanese Maurizio Maiotti, the birth of the publishing house had the objective of safeguarding historical memory and promoting knowledge of that vast and important musical and cultural phenomenon that was rock in the 1950s and 1960s in general, and Italian rock in particular. Faithful to that approach, the publisher has over the years made use of a significant number of specialists in the field, who have worked through historical research, discographical cataloguing, interviews with the actors, singers and musical groups of the period examined, and access to personal and photographic archives. The fruit of this research has been partly poured periodically into the music magazine Jamboree Magazine and partly used for monographic publications, in particular those making up the Discografia series. For the history of Italian rock, the result of a multi-year commitment took shape in the two-volume work 1944-1963. I complessi musicali italiani. La loro storia attraverso le immagini. Jamboree Magazine was the first product and the backbone of the newly born publishing house. It was published from December 1995 on a bimonthly basis (today quarterly), dealing exclusively with the music, cinema and culture of the 1950s and 1960s and drawing on a significant number of contributors for its articles. Unique in its kind, it is known internationally and appreciated in the circuits interested in the rock of that period; for about a year, between 1999 and 2000, it was also produced with an attached booklet containing an English-language translation, later suspended because of excessive production costs. From its first issue the magazine published as a centre insert black-and-white posters of period films, replaced in the 6th instalment (the year-end issue, December 1996 – January 1997) by the "Calendario Jamboree"; the same instalment also proposed the experiment of two different covers at the buyer's choice, while in the 8th (April–May 1997) the first postcards of rock groups appeared, returning the following year with a certain continuity (from no. 13, April–May 1998) and then doubling and becoming a permanent fixture in 1999. That was also the year in which Jamboree reached broad public approval with the 19th instalment (June–September), devoted to Adriano Celentano. In subsequent numbers and years other famous names were revisited, such as Little Tony, the Dik Dik, Renato Carosone, Gene Pitney, Yves Montand, the Rolling Stones and Giorgio Gaber. By then the magazine had built a circuit of loyal readers and reached its definitive character, which would not change until the 42nd instalment (February–March 2004), when colour burst into its pages with a centre insert devoted that year to I pionieri del rock & roll and in subsequent years to Gruppi vocali e strumentali – dalle origini agli anni d'oro (1958/1964). The collecting dimension, inherent in the spirit of the publication, was also strengthened in a dedicated space for Italian-pressing vinyl records, with valuations and reproductions of the covers. To celebrate the 50th issue (October–November 2005) the cover adopted colour, but in 2007 (with instalment no. 57) the publisher Maiotti was forced to move to a quarterly frequency, coinciding with the opening of the website. 2008 closed with the success of the 63rd instalment, containing a tribute to Lucio Battisti, matched in 2009 (no. 66) by the tribute to the "queen of pin-ups" Bettie Page. The magazine's latest evolution dates from 2011 (73rd instalment), which, having concluded the series of inserts devoted to the various groups and ensembles, concentrated on a new series dedicated to vinyl collectors. During the first ten years of Jamboree's life, the intense research activity conducted by the publishing house and its contributors made it possible to gather a substantial mass of information and photographic testimony that only partly found space in the pages of the bimonthly; from 2005 the publisher drew on this to create a series of autonomous publications, even if initially presented as "supplements" of the periodical. The filiation of the volumes from the magazine, reiterated by the slogan "Jamboree presenta" and also used to exploit its promotional pull, is in any case evident both in the graphic layout and in the choice of contents and in the attention to the most typical aspects of collecting. Moreover, all the titles of both series are characterised by a predominance of photographs, reflecting the editorial objective of preserving the memory and enhancing the historical identity of Italian rock not only through the collection and transmission of data and information but also through substantial iconographic documentation. Under the direction of the music historian Augusto Morini and of Maurizio Maiotti (devoted above all, though not exclusively, to the graphic side), Italian rock record production was censused and valued in the Discografia series. Its historic titles include Augusto Morini (texts) and Maurizio Maiotti (graphics), Johnny Hallyday in Italia... plus, with the Italian vinyl discography and its valuations, French and English versions, 2006, ISBN 88-901228-1-1; Augusto Morini (texts) and Maurizio Maiotti (graphics), L'intera discografia italiana dell'etichetta London Records dal 1952 al 1982, with English version, 2007, ISBN 88-901228-2-X; and Augusto Morini (texts) and Maurizio Maiotti (graphics), L'intera discografia italiana dell'etichetta di Frank Sinatra, Reprise, dal 1961 al 1987, with valuations and reproductions.

• 2011

  The 73rd instalment concludes the series of inserts on groups and ensembles and launches a new series dedicated to vinyl collectors.

• 2009

  The 66th instalment pays tribute to Bettie Page, the 'queen of pin-ups'.

• 2008

  The 63rd instalment, containing a tribute to Lucio Battisti, closes the year successfully.

• 2007

  With instalment no. 57 the magazine moves to a quarterly frequency, coinciding with the opening of the website; the Discografia series publishes the complete Italian discography of London Records 1952–1982.

• 2006

  The Discografia series publishes 'Johnny Hallyday in Italia... plus' by Augusto Morini (texts) and Maurizio Maiotti (graphics), with French and English versions.

• 2005

  The 50th issue (October–November) adopts a colour cover; the publisher begins issuing autonomous volumes derived from the magazine's research, initially as supplements.

• 2004

  The 42nd instalment (February–March) brings colour to the magazine with a centre insert devoted to 'I pionieri del rock & roll'.

• 1999

  Jamboree reaches broad public approval with the 19th instalment (June–September) devoted to Adriano Celentano; postcards double and become permanent.

• 1999

  For about a year, between 1999 and 2000, the magazine is also issued with an attached English-language translation booklet, later suspended for cost reasons.

• 1998

  From no. 13 (April–May) the rock-group postcards return with continuity.

• 1997

  The 8th instalment (April–May) introduces the first postcards of rock groups.

• 1996

  The 6th instalment (December 1996 – January 1997) replaces film posters with the 'Calendario Jamboree' and experiments with two alternative covers.

• 1995

  Maurizio Maiotti Editore is founded in Milan by Maurizio Maiotti.

• 1995

  First issue of Jamboree Magazine is published in December, on a bimonthly schedule.

Specialist, collector-oriented independent publisher devoted to 1950s–1960s rock music and its Italian history, combining archival research, discographical cataloguing and photographic documentation.

• Jamboree Magazine

  Music magazine founded December 1995, bimonthly then quarterly, devoted exclusively to the music, cinema and culture of the 1950s and 1960s.

• Discografia series

  Reference series on Italian rock record production, directed by Augusto Morini with Maurizio Maiotti on graphics, including volumes on Johnny Hallyday in Italy, London Records 1952–1982 and Frank Sinatra's Reprise 1961–1987.

• 1944-1963. I complessi musicali italiani. La loro storia attraverso le immagini

  Two-volume history of Italian musical groups told through images, the culmination of the publisher's multi-year research commitment.

• Jamboree presenta

1. 1Maurizio Maiotti Editore — Wikidatawikidata.org
2. 2Maurizio Maiotti Editore — Wikipedia (Italian)it.wikipedia.org