Mau
Mau is a direct-to-consumer brand making modern, design-led cat furniture such as cat trees, caves, beds, scratchers and wall furniture.
Last updated September 26, 2026
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Overview
Mau (also styled Mau Pets) is an American direct-to-consumer brand that designs and sells modern cat furniture. Its catalog is built around the idea that cat furniture should be as considered as human furniture: the company describes itself as offering "a different breed of cat furniture" for people who love cats as much as they love their homes. Products are sold primarily through its own e-commerce site, maupets.com, and are organized into collections including furniture, cat trees, caves and beds, scratching posts, wall furniture, and upgrades and replacement parts. The range is positioned at the premium end of the pet-supplies market. Flagship pieces such as the Ivy cat tree, the Cento, the Reiya and the Axis scratcher are priced in the hundreds of dollars and are marketed as sculptural statement pieces rather than utilitarian pet gear. Mau says its designs are inspired by forms found in nature — phases of the moon, the fluidity of waves, the sculptural form of trees — and that it works with cat behaviorists, engineers, industrial designers and interior designers to combine feline function with interior aesthetics. Materials include solid oak, walnut, hand-woven baskets, sisal-wrapped trunks and machine-washable plush cushions. Customer experience is a central part of the brand's pitch. Mau advertises a 45-day risk-free trial with free returns within the contiguous United States, a one-year warranty covering functional defects, and fully replaceable wear-and-tear parts so that products can be maintained over years of use. It also states that 5% of proceeds are donated to animal welfare and environmental conservation efforts, and it promotes a #MAUATHOME community of customers sharing photos of their cats using the furniture. Mau operates as a private company and its public materials do not disclose founding details, ownership or executive leadership. Its visible commercial footprint is the United States, with shipping and returns terms explicitly limited to the contiguous US for the free-return program. The brand competes in the growing niche of design-forward pet furniture, where it differentiates on aesthetics, premium materials and service guarantees rather than on low price.
History
Mau emerged as a direct-to-consumer cat furniture brand built around a simple observation its founders describe on the company's About page: cat furniture was something owners hid when guests came over, rather than something they were proud to display. The brand's stated mission is "to create beautiful spaces for cats to thrive and for cat lovers to admire," and its founding rationale is framed as offering "a different breed of cat furniture for people who love cats as much as they love their homes." From its launch, Mau has focused on a narrow but design-intensive catalog. Rather than the carpeted towers typical of mass-market pet retail, the company developed pieces such as the Ivy, a 73-inch-tall cat tree with four hand-woven baskets, machine-washable plush cushions, hanging pom-pom toys and a sisal-wrapped trunk and branches, stress-tested for cats up to 18 pounds each. Other named products include the Cento, the Reiya in solid oak, and the Axis, a wall-mounted piece that reimagines a full-length mirror and cat scratcher as sculptural wall art inspired by the irregular geometry of crystals. The catalog is organized into furniture, cat trees, caves and beds, scratching posts, wall furniture, and upgrades and replacement parts. The company describes its design process as multidisciplinary, involving cat behaviorists, engineers, industrial designers and interior designers, with inspiration drawn from natural forms such as phases of the moon, the fluidity of waves and the sculptural form of trees. Materials and construction are presented as premium: solid oak and walnut, hand-woven baskets, sisal wrapping and replaceable wear-and-tear components. Service and sustainability commitments have been part of the brand's public identity. Mau advertises a 45-day risk-free trial with free shipping and returns within the contiguous United States, a one-year warranty covering functional defects, and all-parts-replaceable design so products can last for years. It states that 5% of proceeds are donated to animal welfare and environmental conservation efforts, and it cultivates a #MAUATHOME community of customers. The company's public materials do not disclose its founding year, founders, ownership structure or executives, and its visible market is the United States.
Products and positioning
Premium, design-led modern cat furniture positioned as sculptural home decor rather than utilitarian pet gear, sold direct-to-consumer with service guarantees.
Ivy
A 73-inch-tall cat tree with four hand-woven baskets at varying heights, machine-washable plush cushions, hanging pom-pom toys and a sisal-wrapped trunk and branches; stress-tested for cats up to 18 pounds each.
Cento
A cat furniture piece offered in Cotton White, Bullet Gray and Brown, listed at a sale price of $299.
Reiya
A solid oak cat furniture piece listed at a sale price of $599.
Axis Scratcher
A wall-mounted piece that reimagines a full-length mirror and cat scratcher as sculptural wall art, inspired by the irregular geometry of crystals; offered in Oak at a sale price of $399.
Pietra Scratcher
A scratcher offered in Oak & Walnut at a sale price of $299.
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