Mattel Adventure Park
An upcoming Mattel-branded, toy-themed amusement-park concept being developed in Arizona and Kansas.
Last updated August 24, 2026
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History
Mattel Adventure Park emerged from Mattel's effort to expand its toy intellectual properties into location-based entertainment. The concept was first announced in 2021 as a physical destination where visitors could encounter attractions based on Mattel brands rather than only experiencing them through toys, games, film, or television. The original plan called for an opening in 2022, but the schedule was subsequently revised to 2023 and then 2024. The first park is planned for Glendale, Arizona, just south of State Farm Stadium and within the larger VAI Resort development. The resort was previously associated with the Crystal Lagoons Island Resort name. The park and resort are intended to operate as complementary components of a broader entertainment and hospitality destination. The Arizona concept has been described as a fully themed indoor/outdoor amusement park, with indoor spaces providing attractions and experiences that can operate in conjunction with outdoor rides and family entertainment. Publicly described attractions center on major Mattel properties. The Hot Wheels section includes two roller coasters, Bone Shaker and Twin Mill Racer; Bone Shaker is planned to reach a maximum height of 84 feet. Barbie-related plans include a Barbie Beach House and a 4D theater attraction. A Thomas & Friends area is intended to include several rides for younger children, including a train experience based on Thomas the Tank Engine. The proposed miniature-golf course is planned to use visual elements and props inspired by Mattel games including Uno and Pictionary. Construction delays became a defining part of the project's development history. By November 2024, the opening had been postponed again to 2025 because work on the Barbie Beach House and Hot Wheels coasters was taking longer than expected. In February 2025, the Arizona park was publicly described as targeting a late-2025 opening. By September of that year, the opening window had been removed from the park's website, reflecting continuing uncertainty around the construction schedule. The available reference material later identified 2027 as the expected Arizona opening year. Mattel has also provided a construction livestream camera through its website, allowing the public to monitor progress. A second Mattel Adventure Park is planned for Bonner Springs, Kansas, in the Kansas City area. The Kansas project was originally linked to a 2026 opening target, but its expected completion has moved to no later than 2031 under an agreement with the city. The development program further contemplates four additional Mattel Adventure Park locations, with an overall completion target of 2034. Specific locations, investment structures, operators, opening dates, and attraction rosters for those additional parks have not been established in the available source material. Until the first location opens, the brand's commercial proposition remains prospective. Mattel Adventure Park is intended to combine admission-based rides and attractions with branded environments, merchandise, and resort-related spending. Its strategic value for Mattel lies in giving established properties a physical presence and creating repeatable destination concepts that could be adapted to multiple markets. Its eventual performance will depend on construction completion, the final quality and capacity of the attractions, integration with the VAI Resort and other surrounding destinations, and the ability to appeal to families across different age groups.
- 2026
Arizona opening outlook moves to 2027
[1]The available reference material identifies 2027 as the current expected opening year for the Glendale location.
- 2025
Late-2025 window is withdrawn
[1]The late-2025 opening reference was removed from the park website after continued construction progress.
- 2024
Arizona schedule is postponed again
[1]The Arizona opening was delayed to 2025, with construction of the Barbie Beach House and Hot Wheels coasters taking longer than expected.
- 2023
Initial opening target moves to 2023
[1]The original 2022 opening expectation was postponed to 2023 as development continued.
- 2021
Project announced
[1]Mattel announced the Mattel Adventure Park concept and initially targeted an opening in 2022.
Products and positioning
A family-oriented location-based entertainment destination that converts Mattel toy and game franchises into immersive rides, play spaces, and themed experiences.
Roller coaster
Hot Wheels Bone Shaker
A Hot Wheels-themed roller coaster planned for the Arizona park. Public descriptions identify a maximum height of 84 feet, making it one of the principal thrill attractions in the proposed park.
Roller coaster
Hot Wheels Twin Mill Racer
A second roller coaster built around the Hot Wheels brand. It is intended to complement Bone Shaker and form the core of the park's high-speed attraction offering.
Immersive attraction
Barbie Beach House and 4D theater
A Barbie-themed attraction complex combining a fully themed beach-house environment with a 4D theater experience. Construction of the Barbie Beach House has been cited as one factor in the project's schedule delays.
Children's rides
Thomas & Friends ride complex
A family area containing several rides based on Thomas & Friends, including a train experience aboard Thomas the Tank Engine. The area is intended to serve younger visitors and families.
Interactive recreation
Mattel games miniature golf
A miniature-golf attraction incorporating scenery and props inspired by classic Mattel games, including Uno and Pictionary. It broadens the park beyond rides and character-based environments.
Brand decisions
2026
Revise the expected Arizona opening to 2027StrategyBackground
The park's late-2025 opening window was removed after lengthy construction progress and continuing schedule uncertainty.
Action taken
The expected opening year for the Glendale location was revised to 2027 in the available reference material.
Aftermath
The project remains under development, with final opening timing still dependent on construction completion.
2024
Postpone the Arizona opening because of construction delaysStrategyBackground
The Arizona park had already moved beyond its initial 2022, 2023, and 2024 targets. By November 2024, construction of the Barbie Beach House and Hot Wheels roller coasters was taking longer than expected.
Action taken
The expected opening was moved to 2025.
Aftermath
A late-2025 window was later removed from the website, and the available reference material subsequently identified 2027 as the expected Arizona opening year.
Sources1 sources
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