Mast-Jägermeister

Mast-Jägermeister is a German spirits company headquartered in Wolfenbüttel and owned by the Findel-Mast family. Its principal product is Jägermeister, an herbal liqueur developed by Curt Mast, the son of company founder Wilhelm Mast. The company traces its origins to 1878, when Wilhelm Mast established the business in Wolfenbüttel, initially as a producer of vinegar and later as a maker of spirits and liqueurs. The enterprise subsequently became associated with the Mast family and developed a broader portfolio of alcoholic beverages. Curt Mast created the recipe for Jägermeister, a 35 percent alcohol-by-volume herbal liqueur, and introduced it to the market in 1935. The product became the defining offering of the company and eventually gave the corporate name much of its international recognition. Jägermeister is characterized by its herb-based flavor profile and distinctive branded bottle, while the company’s historical activities included the manufacture of a range of other liquors and liqueurs. Mast-Jägermeister operates as a private, family-owned spirits business rather than a publicly listed company. Its corporate offices remain in Wolfenbüttel, linking the brand’s current identity to its original German base. Jägermeister has also been sold extensively outside Germany. In the 2006 financial year, the company reportedly produced 76.5 million 0.7-liter bottles, with 56.6 million bottles exported to more than 70 countries. These figures illustrate the international scale achieved by the company’s flagship brand, although they relate to a historical reporting period rather than current production. The company has also maintained a smaller portfolio beyond Jägermeister. One identified product is SchlehenFeuer, a sloe gin that is less widely known than the flagship herbal liqueur. Earlier in the company’s history, Mast-Jägermeister manufactured numerous additional liquors and liqueurs, although the available reference material does not provide a complete product catalogue. Family leadership has been important to the company’s history. Günter Mast served as managing director for many years and remained a notable figure in the business until his death in 2011. During the COVID-19 pandemic, Mast-Jägermeister contributed 50,000 liters of alcohol to Braunschweig Hospital for use in producing disinfectant. The donation connected the spirits manufacturer’s production capabilities with a public-health response, although the available source does not provide further details about the duration or broader scope of the initiative. Today, Mast-Jägermeister is best understood as a German corporate spirits brand whose identity is concentrated around Jägermeister. Its business combines family ownership, domestic manufacturing heritage, international distribution, and a portfolio that includes both its globally recognized herbal liqueur and smaller or historical liqueur offerings.

Mast-Jägermeister’s history began in Wolfenbüttel, Germany, in 1878, when Wilhelm Mast founded the company. The business was subsequently associated with the production of spirits and liqueurs and remained connected to the Mast family. Its most important development came through Wilhelm Mast’s son, Curt Mast, who formulated Jägermeister, an herbal liqueur with an alcohol strength of 35 percent by volume. Curt Mast brought the product to market in 1935, establishing the offering that would become the company’s central commercial identity. Jägermeister became the primary product of Mast-Jägermeister and eventually developed an international market beyond Germany. The company continued to manufacture other liquors and liqueurs, although these products were less prominent than Jägermeister. SchlehenFeuer, a sloe gin, is identified as one of the company’s additional brands. The available historical material does not provide a complete account of every product made during the company’s earlier decades. The corporate offices remain in Wolfenbüttel, preserving the connection between the company’s present-day operations and its place of origin. Mast-Jägermeister is owned by the Findel-Mast family and is not identified as a publicly listed corporation. Family involvement also extended into management. Günter Mast served as managing director for many years and was a significant figure in the company’s leadership until his death in 2011. The company achieved substantial international distribution by the beginning of the twenty-first century. In the 2006 financial year, Mast-Jägermeister reportedly produced 76.5 million bottles in the 0.7-liter format. Of that total, 56.6 million bottles were exported to more than 70 countries. The figures indicate that exports were a major part of the business, but they describe a historical financial year and should not be treated as current production data. Mast-Jägermeister also used its manufacturing resources in a public-health context during the COVID-19 pandemic. It donated 50,000 liters of alcohol to Braunschweig Hospital so that the material could be used in making disinfectants. This action was presented as a contribution to efforts against the SARS-CoV-2 virus. Beyond this documented donation, the supplied material does not establish additional pandemic measures or later strategic developments. The company’s historical trajectory therefore centers on the transformation of a Wolfenbüttel family enterprise into an international spirits business. Its identity rests primarily on Jägermeister, while SchlehenFeuer and earlier liquor and liqueur lines represent a broader but less prominent product tradition.

• 2011

  Death of longtime managing director Günter Mast

  [1]Mast-Jägermeisteren.wikipedia.org

  Günter Mast, who had served as managing director for many years, died.

• 2006

  Reported high-volume international production

  [1]Mast-Jägermeisteren.wikipedia.org

  The company reportedly produced 76.5 million 0.7-liter bottles, including 56.6 million bottles exported to more than 70 countries.

• 1935

  Jägermeister introduced

  [1]Mast-Jägermeisteren.wikipedia.org

  Curt Mast, Wilhelm Mast’s son, brought the 35 percent herbal liqueur Jägermeister to market.

• 1878

  Company founded in Wolfenbüttel

  [1]Mast-Jägermeisteren.wikipedia.org

  Wilhelm Mast founded the business in Wolfenbüttel, Germany.

A German, family-owned spirits company centered on an internationally distributed herbal liqueur, with additional specialty spirits and a longer history of liquor and liqueur production.

• Herbal liqueur · 1935

  Jägermeister

  Jägermeister is Mast-Jägermeister’s principal product and the offering most closely associated with the company internationally. Curt Mast developed the recipe, and the 35 percent alcohol-by-volume liqueur was first marketed in 1935. It is an herbal liqueur and became the foundation of the company’s export business and global brand identity.

• Sloe gin

  SchlehenFeuer

  SchlehenFeuer is a sloe gin produced by Mast-Jägermeister. It is identified as a less widely known brand within the company’s portfolio and sits alongside the much more prominent Jägermeister brand. The supplied reference material does not provide its launch date, formulation details, or current market coverage.

• Donation of alcohol for disinfectant productionOther

  Background

  During the COVID-19 pandemic, hospitals and other institutions faced demand for disinfectants, while spirits producers possessed suitable alcohol supplies.

  Action taken

  Mast-Jägermeister provided Braunschweig Hospital with 50,000 liters of alcohol for the production of disinfectants.

  Aftermath

  The donation was described as a contribution to the response to the SARS-CoV-2 virus. No further outcome is specified in the supplied reference.

  Source

1. 1Mast-Jägermeisteren.wikipedia.org