Masonville Place
A two-storey regional shopping centre in north London, Ontario, with more than 130 stores, restaurants, entertainment venues, and transit connections.
Last updated August 24, 2026
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Overview
Masonville Place is a regional shopping centre in London, Ontario, Canada. The two-storey mall stands at the southeast corner of Fanshawe Park Road and Richmond Street in the Masonville neighbourhood, one of the city’s major northern commercial areas. It is developed and operated within the Cadillac Fairview shopping-centre portfolio and is commonly known locally as Masonville or Masonville Mall; the corporate styling CF Masonville Place is also used. The centre opened on January 2, 1985, becoming London’s third multi-level shopping centre after Westmount Mall and White Oaks Mall. Its original anchor lineup included Sears and Eaton’s, while a Loblaws location opened on the site in late 1984 before the remainder of the mall was completed. Masonville expanded in 1991 with 75 additional stores and services. The expansion also included an indoor miniature-golf attraction, which was later removed as the mall’s retail footprint evolved. A Zellers department store was added in 1994, later becoming a Target store in 2013. Target withdrew from Canada in 2015, and the former space was subsequently redeveloped for Marshalls and HomeSense, which opened in 2017. The upper level of the former Target space was later used by The Rec Room, an entertainment venue that opened at the mall in 2018. Anchor changes have reflected broader shifts in Canadian department-store retail. Loblaws closed its mall location in October 1998 and opened a standalone store nearby. Eaton’s closed in 1999 following the retailer’s bankruptcy, and its space was replaced in 2000 by The Bay, relocated from London’s Galleria Mall. Sears Canada announced in 2013 that it would close the Masonville store as part of a cost-reduction program. Rather than simply replacing the former department-store tenant, Cadillac Fairview pursued a substantial redevelopment of the space. Announced in March 2016, the redevelopment represented a reported $77 million investment and expanded the mall into the former Sears premises, an area of approximately 127,000 square feet. Work was completed by November 2016. The project introduced a major collection of fashion, beauty, food, and lifestyle tenants, including London’s first Disney Store, Zara, Hot Topic, Aroma Espresso Bar, H&M, and Atmosphere/Sport Chek. The Keg also relocated from Richmond Row to occupy part of the redeveloped area. Some of the tenants introduced or associated with the redevelopment, including Disney Store, Nando’s, NYX Professional Makeup, Aroma Espresso Bar, and Hudson’s Bay, later closed. The current tenant mix includes national and international fashion, athletic, beauty, technology, home, and specialty retailers. Examples include Aritzia, Abercrombie & Fitch, Hollister, lululemon, Michael Kors, Lush, American Eagle Outfitters, Apple, Tesla, Sephora, Bath & Body Works, JD Sports, Miniso, Nike, Roots, Marshalls, HomeSense, H&M, Zara, Urban Planet, and Sport Chek/Atmosphere. Entertainment is an important part of the centre’s offer: Cineplex operates SilverCity and IMAX theatres at the property, while The Rec Room combines food and drink with arcade and other recreational activities. The mall also contains several restaurants and a food court. Masonville Place is integrated with London’s public-transport network through a London Transit Commission bus terminal served by multiple routes, including routes 10, 13, 13A, 16, 25, 34, 90, 92, and 93. It has also been identified as a future terminus for one route in London’s planned bus rapid transit system. Its role is therefore broader than that of a conventional enclosed mall: it functions as a retail, dining, entertainment, and transit-oriented destination for north London and the surrounding region.
History
Masonville Place was developed by Cadillac Fairview and opened on January 2, 1985, in London’s Masonville neighbourhood. It became the city’s third multi-level shopping centre, following Westmount Mall and White Oaks Mall. The original complex was anchored by Sears and Eaton’s, while a Loblaws store opened on the site in late 1984 before the rest of the shopping centre was completed. The mall expanded in 1991, adding 75 stores and services. The project included an indoor miniature-golf course, which was later removed and replaced with additional retail space. In 1994, a Zellers department store was added. That location was converted to Target in 2013, but Target later exited the Canadian market. The former Target premises were subsequently divided and redeveloped; Marshalls and HomeSense occupied the principal space in 2017, while The Rec Room opened in the upper-level portion in April 2018. The centre’s anchor history changed substantially in the late 1990s and early 2000s. Loblaws closed its mall store in October 1998 and opened a standalone store at a nearby intersection. Eaton’s closed in 1999 after the company’s bankruptcy, and The Bay replaced it in 2000 after moving from London’s Galleria Mall. Sears Canada announced in October 2013 that its Masonville store would close as part of a broader effort to reduce costs. Following the closure, Cadillac Fairview evaluated the future of the approximately 127,000-square-foot space. On March 29, 2016, the company announced a significant redevelopment valued at $77 million. The work expanded the shopping centre into the former Sears footprint and was completed by November of that year. The redevelopment refreshed Masonville Place’s tenant mix and added a substantial number of fashion, lifestyle, beauty, food, and specialty concepts. Tenants associated with the project included London’s first Disney Store, Zara, Hot Topic, Aroma Espresso Bar, H&M, and Atmosphere/Sport Chek. The Keg also moved from Richmond Row in downtown London into part of the redeveloped area. Several of these tenants later closed, including Disney Store, Nando’s, NYX Professional Makeup, Aroma Espresso Bar, and Hudson’s Bay. In 2020, Urban Planet was identified as the replacement for the former Forever 21 location. Masonville Place currently operates as a regional retail and entertainment destination with more than 130 stores, restaurants, and a food court. Its tenant mix includes apparel, athletic, beauty, technology, home, and specialty retailers such as Aritzia, Abercrombie & Fitch, Hollister, lululemon, Michael Kors, Lush, Apple, Tesla, Sephora, Bath & Body Works, JD Sports, Miniso, Nike, Roots, Marshalls, HomeSense, H&M, Zara, Urban Planet, and Sport Chek/Atmosphere. Cineplex operates SilverCity and IMAX theatres at the property, and The Rec Room provides additional food, beverage, gaming, and recreational activities. The centre is also connected to London’s transit system. Its bus terminal is served by London Transit Commission routes 10, 13, 13A, 16, 25, 34, 90, 92, and 93. The site has been identified as a planned terminus for one route in London’s proposed bus rapid transit network.
- 2020
Urban Planet replaces Forever 21
[1]Urban Planet was announced as the replacement tenant for the former Forever 21 location.
- 2018
The Rec Room opens
[1]The Rec Room opened in the former upper-level Target area.
- 2017
Marshalls and HomeSense fill former Target space
[1]Marshalls and HomeSense occupied the former Target premises after Target’s Canadian withdrawal.
- 2016
Redevelopment announced
[1]Cadillac Fairview announced a reported $77 million renovation and expansion into the former Sears space.
- 2016
Redevelopment completed
[1]The expansion and renovation were completed by November, adding a new collection of retail, dining, and lifestyle tenants.
- 2013
Target replaces Zellers
[1]The former Zellers location became a Target store.
- 2013
Sears closure announced
[1]Sears Canada announced that its Masonville store would close as part of a cost-reduction program.
- 1999
Eaton’s closes
[1]Eaton’s closed following the retailer’s bankruptcy; The Bay subsequently occupied the space.
- 1998
Mall Loblaws closes
[1]The in-mall Loblaws store closed and was replaced by a nearby standalone location.
- 1994
Zellers joins the centre
[1]A Zellers department store was built at Masonville Place.
Products and positioning
Regional shopping and entertainment centre serving north London and surrounding communities
Fashion, lifestyle, and specialty retail · 1985
Retail stores
Masonville Place provides a broad regional retail assortment spanning apparel, accessories, athletic goods, beauty, technology, home products, and specialty merchandise. The tenant mix includes brands such as Aritzia, Abercrombie & Fitch, Hollister, lululemon, Michael Kors, Lush, American Eagle Outfitters, Apple, Tesla, Sephora, Bath & Body Works, JD Sports, Miniso, Nike, Roots, H&M, Zara, Urban Planet, and Sport Chek/Atmosphere. Individual tenants change over time as the centre responds to retailer expansion, closures, and redevelopment.
Dining · 1985
Restaurants and food court
Dining is a core part of the Masonville Place offer, with several restaurants, cafés, and a food court serving shoppers and entertainment visitors. The centre has also accommodated destination restaurants, including The Keg, which relocated from Richmond Row into the 2016 redevelopment. Restaurant occupancy and named tenants may change as leasing arrangements evolve.
Cinema entertainment
SilverCity and IMAX
Cineplex operates two cinema facilities at Masonville Place, including the SilverCity complex and IMAX-format screens. These venues extend the centre’s role beyond shopping and provide conventional theatrical film entertainment within the mall property.
Entertainment and recreation · 2018
The Rec Room
The Rec Room is an entertainment venue located in the former upper-level Target space. Its offer combines food and beverages with arcade games and other recreational activities, supporting Cadillac Fairview’s broader strategy of adding experiential uses to shopping-centre environments.
Transport access
London Transit Commission bus terminal
The mall’s transit terminal connects Masonville Place with London’s public-transport network. It is served by London Transit Commission routes 10, 13, 13A, 16, 25, 34, 90, 92, and 93, making the centre an important access point for shoppers, employees, and entertainment visitors.
Brand decisions
2017
Re-tenant the former Target premisesStrategyBackground
Target withdrew from Canada, leaving the former Target space at Masonville Place vacant.
Action taken
The space was subsequently filled by Marshalls and HomeSense, with The Rec Room later occupying the upper-level portion.
Aftermath
The former department-store footprint was converted into a combination of off-price retail and experiential entertainment uses.
2016
Redevelop the former Sears spaceStrategyBackground
Sears Canada announced the closure of its Masonville store in 2013, creating a large vacant anchor area of approximately 127,000 square feet.
Action taken
Cadillac Fairview announced a reported $77 million renovation and expansion into the former Sears premises. The project added new retail, dining, and lifestyle space and was completed by November 2016.
Aftermath
The redevelopment diversified Masonville Place beyond traditional department-store anchoring and introduced tenants including Zara, H&M, Hot Topic, Aroma Espresso Bar, Atmosphere/Sport Chek, and London’s first Disney Store.
Redevelopment investment. $77 million announced investment (2016)
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