Mascot Sports
Experiential marketing and live event production agency specializing in talent-led running and wellness experiences.
Last updated September 2, 2026
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Overview
Mascot Sports is an experiential marketing and live event production agency that partners with top brands, labels, and artist teams to produce live events and experiences. Founded in 2016 by Ryan Dawkins, the company builds talent-led running and wellness experiences that feel like tour stops. In 2025, it was named to the Inc. 5000 list and ranked 12th on the San Francisco Business Times Fast 100. Based in San Francisco with offices in Denver and Asheville.
History
Mascot Sports was founded in 2016 by Ryan Dawkins. It has grown from a sports marketing agency into a force at the intersection of fitness, entertainment, and live culture. In 2025, it was named to the Inc. 5000 list and ranked 12th on the San Francisco Business Times Fast 100, placing first in marketing and events after 488% growth over two years.
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