Masan Nutri-Science
Vietnam's largest fully-integrated branded meat platform, operating the Feed-Farm-Food model and the MEATDeli chilled meat brand.
Last updated September 28, 2026
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Overview
Masan Nutri-Science Corporation, now known as Masan MEATLife, is a Vietnamese animal protein company and a subsidiary of Masan Group Corporation. Incorporated on October 7, 2011, it was originally established as Masan Nutri-Science and later renamed Masan MEATLife to reflect its expanded focus on branded meat products. The company operates Vietnam's largest fully-integrated Feed-Farm-Food (3F) platform, controlling the entire value chain from animal feed production and high-tech farming to meat processing and retail distribution. Its mission is to serve consumers with traceable, quality, and affordable meat products. The company began by consolidating Vietnam's animal feed industry, merging leading feed companies ANCO and PROCONCO in 2015 and launching the Bio-zeem high-performance feed brand. It then invested in farming, processing plants, and retail chains in 2017 and 2018. In late 2018, Masan MEATLife launched MEATDeli, Vietnam's first chilled branded meat, produced using state-of-the-art European processing technology. This marked the completion of its integrated 3F value chain. In 2020, the company inaugurated the MEATDeli Saigon Processing Complex in Long An and expanded into poultry by acquiring a 51% stake in 3F VIET JSC. In November 2021, it transferred its animal feed business to a strategic partnership with De Heus Vietnam, a subsidiary of Royal De Heus Group from the Netherlands. The company has continued to grow, entering the processed meat industry in 2022 and leveraging synergies with Masan's retail ecosystem, including WinCommerce and the WIN Membership Program. Masan MEATLife targets a USD 15 billion meat market opportunity in Vietnam, where over 90% of meat products are unbranded. Its MEATDeli brand offers chilled pork and chicken, and the company is expanding its product portfolio and distribution network to convert consumers from traditional markets to modern trade channels.
History
Masan Nutri-Science Corporation was incorporated on October 7, 2011, as a subsidiary of Masan Group Corporation. The company initially focused on animal feed and animal nutrition, aiming to improve productivity in Vietnam's animal protein industry. In 2015, it merged two leading animal feed companies in Vietnam, ANCO and PROCONCO, and launched the Bio-zeem brand of high-performance feed. This consolidation established the company as a major player in the feed sector. In 2017 and 2018, Masan Nutri-Science actively invested in the rest of the meat supply chain, including farms, processing plants, and retail chains. A key milestone was the launch of MEATDeli in the fourth quarter of 2018, Vietnam's first chilled branded meat, produced with state-of-the-art European processing technology. This completed the company's integrated Feed-Farm-Food (3F) value chain, transforming it into a branded meat company. The company was subsequently renamed Masan MEATLife to reflect this strategic shift. In October and November 2020, Masan MEATLife achieved two strategic milestones: the inauguration of the MEATDeli Saigon Processing Complex in Long An, worth VND 1,800 billion, and the expansion into poultry by investing VND 613 billion to acquire 51% of 3F VIET JSC, a leading poultry meat production platform. In November 2021, the company transferred its animal feed business and entered a strategic partnership with De Heus Vietnam, a subsidiary of Royal De Heus Group from the Netherlands, to further enhance productivity and quality. In 2022, Masan MEATLife entered the processed meat industry, shifting its product portfolio mix towards branded processed meat products. The company also leveraged synergies with Masan's retail ecosystem, including WinCommerce, to expand distribution and promote MEATDeli products. As of 2023, Masan MEATLife aimed to grow revenue to VND 8,500-9,000 billion, up 77-88% from 2022, driven by expansion of chilled pork and chicken products and increased sales efficiency.
Masan Nutri-Science Corporation incorporated as a subsidiary of Masan Group.
Merged ANCO and PROCONCO, two leading animal feed companies in Vietnam, and launched Bio-zeem feed brand.
Invested in farms, processing plants, and retail chains to build the integrated 3F model.
Launched MEATDeli, Vietnam's first chilled branded meat, completing the 3F value chain.
Inaugurated MEATDeli Saigon Processing Complex in Long An worth VND 1,800 billion.
Invested VND 613 billion to acquire 51% of 3F VIET JSC, expanding into poultry.
Transferred animal feed business and entered strategic partnership with De Heus Vietnam.
Entered processed meat industry and shifted product portfolio towards branded processed meat.
Products and positioning
Pioneer in Vietnam's branded meat market, offering traceable, quality, and affordable meat products through a fully-integrated 3F platform.
MEATDeli chilled pork
Chilled branded pork produced with European technology, traceable and quality assured.
MEATDeli chilled chicken
Chilled branded chicken from the company's poultry operations.
Bio-zeem animal feed
High-performance animal feed brand launched after the ANCO and PROCONCO merger; business transferred in 2021.
Recent events
Masan MEATLife completes acquisition of 51% of 3F VIET[6]
Reported:
Masan MEATLife announced that it completed the acquisition of a 51% stake in 3F VIET through a VND613 billion primary injection. The transaction's required regulatory approvals had been achieved.
Sources6 sources
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