Foxcroft Towne Center at Martinsburg
A former regional shopping mall in Martinsburg, West Virginia, now substantially redeveloped as an open retail center.
Last updated August 26, 2026
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Overview
Foxcroft Towne Center at Martinsburg is the current name of the retail property formerly known as Martinsburg Mall, a regional shopping center in Martinsburg, West Virginia. The property is located along Foxcroft Avenue near Interstate 81, with access points north and south of the site. It historically served shoppers in Martinsburg and the wider Eastern Panhandle of West Virginia. The mall was completed in 1991 and originally operated as an enclosed regional shopping mall with more than 50 retailers. Its tenant mix included department-store anchors and discount retail, notably Hess's, which later became The Bon-Ton, and Walmart. Walmart initially operated as a discount store and was expanded into a Supercenter in 1998. Sears was also part of the property's earlier anchor structure, but that store closed in 2011. The property underwent a major identity and format change during a period of declining enclosed-mall activity. The Martinsburg Mall name was changed to Foxcroft Towne Center at Martinsburg effective October 1, 2015. On September 8, 2016, the owners announced that the mall would close on November 1, 2016. Plans called for most of the enclosed mall to be demolished and the site to be redeveloped for additional retail, while several major standalone buildings were retained. The Bon-Ton remained temporarily but closed in 2018, and JCPenney closed on July 31, 2017. The post-mall property no longer functions as the original enclosed shopping center. By 2019, the former JCPenney location had been converted into a Hobby Lobby, while the former Hess's/Bon-Ton building had become Grand Home Furnishings. Walmart continued to operate, and Ross became another major retail anchor. New buildings were added in and around the former Sears parking area, bringing restaurants and other commercial tenants such as Firehouse Subs and Panera Bread. Some retail spaces remained vacant at various points. The former central pavilion and food court were removed, and little of the original interior mall remained. The property therefore represents a transition from a conventional enclosed regional mall to a dispersed retail center organized around surviving anchors, freestanding stores, restaurants, and later additions. Onelife Fitness opened at the center on April 8, 2024, adding a fitness and services component to the site's current tenant mix. The name Foxcroft Towne Center at Martinsburg remains associated with the redeveloped retail property, while Martinsburg Mall describes its former enclosed-mall identity.
History
Foxcroft Towne Center at Martinsburg began as Martinsburg Mall, an enclosed regional shopping mall completed in 1991 in Martinsburg, West Virginia. Positioned along Foxcroft Avenue near Interstate 81, the center was designed to serve Martinsburg and the surrounding Eastern Panhandle region. During its traditional mall era, it contained more than 50 retailers and combined department-store anchors with smaller specialty shops, food-service businesses, and general retail. Important early and middle-period anchors included Hess's, Walmart, and Sears. Hess's was later rebranded as The Bon-Ton. Walmart originally operated as a discount store and expanded into a Supercenter in 1998, strengthening the property's general-merchandise traffic. Sears later closed in 2011, an early indication of the changing anchor environment at the site. The property was renamed Foxcroft Towne Center at Martinsburg on October 1, 2015. The new identity preceded a fundamental change in the property's physical form and commercial strategy. On September 8, 2016, the owners announced that the mall would close on November 1 of that year. The redevelopment plan called for the enclosed mall to be demolished, with the principal exceptions of the Bon-Ton, JCPenney, and Walmart buildings. The objective was to reposition the site for more contemporary retail uses rather than preserve the original enclosed-mall format. The transition continued as former anchors departed or changed use. JCPenney closed on July 31, 2017, and The Bon-Ton closed in 2018. By 2019, the former JCPenney building was occupied by Hobby Lobby, while the former Hess's/Bon-Ton building was being used by Grand Home Furnishings. Walmart remained, and Ross became another prominent anchor. The former Sears parking area was used for additional construction, with new buildings accommodating businesses including Firehouse Subs and Panera Bread, alongside vacant or available retail spaces. The demolition removed the central pavilion and food court, leaving little of the original interior mall. The resulting property is better characterized as a redeveloped, open retail center than as an operating enclosed mall. Its tenant base combines large-format retail, home furnishings, off-price merchandise, restaurants, and services. Onelife Fitness opened on April 8, 2024, further broadening the site's use beyond conventional shopping. The history of the property follows a common retail real-estate pattern: an enclosed regional mall built in the early 1990s was later rebranded, partially demolished, and reorganized around surviving anchors and new freestanding development.
- 2024
Onelife Fitness opens
[1]Onelife Fitness opens at the redeveloped center on April 8.
- 2019
Former anchor buildings receive new uses
[1]Hobby Lobby occupies the former JCPenney space and Grand Home Furnishings occupies the former Hess's/Bon-Ton building.
- 2018
The Bon-Ton departs
[1]The Bon-Ton closes the former Hess's anchor location.
- 2017
JCPenney departs
[1]JCPenney closes its location on July 31.
- 2016
Enclosed mall closes
[1]The owners announce a November 1 closure and plans to demolish most of the mall for retail redevelopment.
- 2015
Property adopts the Foxcroft Towne Center name
[1]Martinsburg Mall is renamed Foxcroft Towne Center at Martinsburg effective October 1.
- 2011
Sears closes
[1]The Sears anchor at the property closes, reducing the original anchor lineup.
- 1998
Walmart expands to a Supercenter
[1]Walmart's operation at the property is expanded from a discount store into a Supercenter.
- 1991
Martinsburg Mall is completed
[1]The enclosed regional shopping mall is completed in Martinsburg, West Virginia, with more than 50 retailers.
Products and positioning
A locally and regionally oriented retail center developed from a former enclosed shopping mall, combining large-format anchors, specialty retail, restaurants, and service businesses.
General merchandise and grocery anchor · 1991
Walmart
Walmart has been a major component of the property's tenant mix since the mall era. Its original discount-store format was expanded into a Supercenter in 1998, adding broader grocery and general-merchandise capacity and helping maintain the site's role as a destination for everyday retail needs.
Off-price apparel and home retail
Ross
Ross is identified as one of the principal anchors of the redeveloped Foxcroft Towne Center property. Its off-price apparel, accessories, and home-goods format supports the center's post-mall emphasis on value-oriented large-format retail.
Arts, crafts, and home decor · 2019
Hobby Lobby
Hobby Lobby occupies the former JCPenney building. The conversion gave a former department-store anchor a new use centered on arts and crafts supplies, home decoration, seasonal merchandise, and related household categories.
Home furnishings · 2019
Grand Home Furnishings
Grand Home Furnishings occupies the former Hess's and later Bon-Ton building. Its presence preserves a large-format use in one of the property's former department-store structures while shifting the merchandise focus toward furniture and household furnishings.
Fitness and wellness services · 2024
Onelife Fitness
Onelife Fitness opened at the center on April 8, 2024. The facility represents the property's continuing evolution beyond conventional shopping by adding a recurring service and wellness destination to the retail mix.
Brand decisions
2016
Closure and redevelopment of the enclosed mallStrategyBackground
The owners announced a major change in the property's format after the decline of the original enclosed regional mall model.
Action taken
The mall was scheduled to close on November 1, 2016, with most structures to be demolished and the site repositioned for additional retail. Walmart, JCPenney, and The Bon-Ton buildings were initially identified for retention.
Aftermath
The enclosed interior, including the central pavilion and food court, was removed or ceased to operate. Subsequent tenants occupied former anchor buildings and new freestanding construction was added.
2015
Rebranding as Foxcroft Towne Center at MartinsburgStrategyBackground
The property was moving toward a new identity and away from relying solely on its former enclosed-mall positioning.
Action taken
The Martinsburg Mall name was changed to Foxcroft Towne Center at Martinsburg effective October 1, 2015.
Aftermath
The rebranding preceded the later closure, demolition, and open-retail redevelopment of most of the enclosed mall.
Sources1 sources
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