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Marsu Productions

Marsu Productions is a Monaco-based comics publishing house and rights-management company associated chiefly with André Franquin's Marsupilami and Gaston Lagaffe.

Last updated August 31, 2026

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Overview

Marsu Productions is a comics publishing house established in Monaco in 1987 to manage and develop the publishing rights associated with cartoonist André Franquin's creations. Its name is derived from Marsu, a Marsupilami character, and its business was built around properties that Franquin had originated or developed during his work for Dupuis and the Franco-Belgian comics magazine Spirou. The company was created when Franquin left Dupuis and sought an independent structure for his own creations. The move allowed Marsu Productions to publish and administer works centered on the Marsupilami, Gaston Lagaffe, Le Petit Noël and Les Monstres, while Dupuis retained rights to characters such as Spirou and Fantasio because those properties were not Franquin's own creations. The company's first major publishing initiative was the Marsupilami album La Queue du Marsupilami, released in 1987. The series continued Franquin's Marsupilami character, originally introduced in 1952 in the context of Spirou et Fantasio, through stories written by Greg and drawn by Batem. The line became Marsu Productions' principal publishing property and had exceeded twenty issues by 2007. In addition to publishing new albums, the company functioned as a rights-management organization, licensing and administering intellectual property connected with Franquin and selected other Franco-Belgian comic properties. Marsu expanded its portfolio beyond Marsupilami. In 1989, the Natacha series moved from Dupuis to Marsu Productions with the album Cauchemirage, ending the series' regular publication in Spirou. In 1992, Marsu also obtained worldwide rights to Gaston Lagaffe, one of Franquin's best-known creations. The company managed other Franquin-related works, including Le Petit Noël and Les Monstres, and represented rights connected with characters and series by other creators, including François Walthéry's Natacha and Le P'tit bout d'chique and Léonid et Spoutnika by Yann and Philippe Bercovici. The company also explored audiovisual exploitation. In 1992, it collaborated with Disney on a proposed series of twenty-five six-minute Marsupilami cartoons. The project was ultimately abandoned after Franquin objected to Disney's adaptation. This episode illustrates the tension between the commercial expansion of a comics property and the creator's control over its interpretation. Marsu's catalog remained commercially significant. Gaston Lagaffe was reported to be France's best-selling comics property in 1999. In 2002, the company published Capturez un Marsupilami, numbered album 0 and notable for being the only Marsupilami album to feature stories originating directly from Franquin. Franquin had died in 1997, so the publication also represented a posthumous use and presentation of his foundational material. Dupuis, which had already held a minority interest in Marsu Productions, acquired the company in 2013 together with the rights to its catalog of approximately 150 published comics. The acquisition brought Marsu's principal intellectual-property portfolio back under the ownership of the publisher from which Franquin had originally separated. Marsu Productions is therefore best understood not only as a conventional comics imprint but also as a specialized rights-management and publishing vehicle for enduring Franco-Belgian characters.

History

Marsu Productions S.A.M. was founded in Monaco in 1987 by financial adviser Jean-François Moyersoen after André Franquin decided to leave Dupuis and establish an independent publishing structure for his own creations. The separation reflected the distinction between Franquin's personal characters and properties created for Dupuis as a publisher. Franquin brought rights and interests connected with Marsupilami and Gaston Lagaffe, while Dupuis retained the rights to Spirou and Fantasio, whose characters were not Franquin's original creations. The company's first publication was La Queue du Marsupilami in 1987. The album initiated a new Marsupilami series continuing the character Franquin had created in 1952 while working on Spirou et Fantasio. The subsequent series used stories by Greg and art by Batem and became the central publishing property associated with Marsu Productions. By 2007, the line had surpassed twenty issues. Marsu's activities included both the production of new albums and the management of publishing, copyright and licensing rights surrounding its properties. The company broadened its portfolio in 1989 when François Walthéry's Natacha moved from Dupuis to Marsu Productions with Cauchemirage. The move ended the character's regular serialization in Spirou. In 1992, Marsu obtained worldwide rights to Gaston Lagaffe, another Franquin creation that had originated in the Spirou environment. The company's managed catalog also included Le Petit Noël and Les Monstres, as well as rights associated with works by other creators, including Walthéry's Le P'tit bout d'chique and Léonid et Spoutnika by Yann and Philippe Bercovici. Marsu also considered adaptations outside the album market. In 1992, it worked with Disney on a proposal for twenty-five six-minute Marsupilami cartoons. The project did not proceed because Franquin disliked Disney's interpretation of the character. The abandoned project is an important example of the company's role as an intermediary between established European comics properties and international audiovisual exploitation. Franquin died in 1997, but his characters remained commercially important. Gaston Lagaffe was reported to have topped comics sales in France in 1999. In 2002, Marsu published Capturez un Marsupilami, designated album 0. It was the only Marsupilami album to use Franquin's seminal stories directly, making it a particularly significant archival and posthumous publication within the series. Dupuis had already become a minority shareholder before acquiring Marsu Productions in 2013. The acquisition transferred the company and the rights to its approximately 150 published comics to Dupuis. It reconnected the Marsu portfolio with the publisher from which Franquin had separated decades earlier. Available reference material does not establish whether Marsu continued as a separately operating legal entity or publishing imprint after the transaction; its post-acquisition status should therefore be treated as requiring verification.

  • 2013

    Dupuis acquires Marsu Productions

    [1]

    Dupuis acquired the company and rights to its catalog of approximately 150 published comics.

  • 2002

    Capturez un Marsupilami is published

    [1]

    The numbered album 0 was published as the only Marsupilami album featuring Franquin's seminal stories.

  • 1992

    Gaston Lagaffe rights join the Marsu portfolio

    [1]

    Marsu Productions obtained worldwide rights to Gaston Lagaffe.

  • 1992

    Disney cartoon collaboration is abandoned

    [1]

    A proposed Marsupilami cartoon project with Disney was dropped after Franquin objected to the adaptation.

  • 1989

    Natacha transfers to Marsu Productions

    [1]

    Natacha moved from Dupuis to Marsu with the publication of Cauchemirage.

  • 1987

    Marsu Productions is established in Monaco

    [1]

    Jean-François Moyersoen founded the company as an independent structure for managing and publishing André Franquin's creator-owned characters and related rights.

  • 1987

    The Marsupilami album series begins

    [1]

    La Queue du Marsupilami launched the company's principal continuing comics line, with writing by Greg and art by Batem.

Products and positioning

A specialized Franco-Belgian comics publisher and intellectual-property rights manager focused on creator-originated character universes, particularly the works of André Franquin.

  • Comic-book series · 1987

    Marsupilami

    The flagship series associated with Marsu Productions follows the Marsupilami, a fictional creature created by André Franquin in 1952 during his work on Spirou et Fantasio. Marsu began a continuing album line in 1987 with La Queue du Marsupilami. Later installments were written by Greg and drawn by Batem, extending the character beyond Franquin's original appearances. The series became the company's main publishing vehicle and had exceeded twenty issues by 2007.

  • Comic-book series and rights portfolio

    Gaston Lagaffe

    Gaston Lagaffe is one of Franquin's best-known comic creations. Marsu Productions obtained worldwide rights to the property in 1992 and managed its publishing and copyright interests. The character remained commercially important, reportedly topping comics sales in France in 1999. The property formed a major part of the company's post-1987 rights-management strategy.

  • Comic-book series · 1989

    Natacha

    François Walthéry's Natacha transferred from Dupuis to Marsu Productions in 1989 with the album Cauchemirage. The move brought a non-Franquin property into Marsu's publishing and rights-management portfolio and ended the character's regular serialization in Spirou.

  • Comic-book character and series

    Le Petit Noël

    Le Petit Noël was among the Franquin-related characters and works managed by Marsu Productions. It belongs to the group of properties connected to Franquin's work for the Spirou publishing universe, although the available reference material does not provide a separate publication history for Marsu's editions.

  • Comic-book series

    Les Monstres

    Les Monstres was included among the André Franquin properties administered by Marsu Productions. The company handled the associated publishing and copyright interests as part of its broader catalog of creator-related comics properties.

  • Comic-book album · 2002

    Capturez un Marsupilami

    Published in 2002 as album 0 of the Marsupilami line, Capturez un Marsupilami is distinguished as the only album in the series to feature Franquin's seminal stories. It was published after Franquin's death and served as a notable archival presentation of his foundational Marsupilami material.

Brand decisions

  • 2013

    Dupuis acquisition of Marsu ProductionsM&A

    Background

    Dupuis was already a minority shareholder in Marsu Productions and had historical ties to several properties managed by the company.

    Action taken

    Dupuis acquired Marsu Productions and the rights to its catalog of approximately 150 published comics.

    Aftermath

    The Marsu rights portfolio returned under Dupuis ownership. The continuing legal and operational status of Marsu as a standalone entity is not established by the available source.

  • 1992

    Abandonment of the Disney Marsupilami cartoon projectOther

    Background

    Marsu Productions and Disney explored a series of twenty-five six-minute Marsupilami cartoons as an audiovisual extension of the comics property.

    Action taken

    The project was dropped after André Franquin objected to Disney's adaptation of the character.

    Aftermath

    The planned cartoon series did not proceed. The episode underscored the importance of creator approval in the international exploitation of the Marsupilami property.

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