MARO17

MARO17 (written マーロ17 in Japanese) is a Japanese men's personal-care brand whose official site presents it as a grooming line centred on a proprietary peptide (moisturising) formulation. Its product range spans shampoo and conditioner, body care, skin care and essence products, marketed under the tagline "大人の余裕は、肌から生まれる。" (roughly, "An adult's composure is born from the skin"). The brand's best-known items are the Perfect Wash shampoo and the Black Plus shampoo, both priced at 2,178 yen (tax included) for 350 ml and both cited as magazine picks — Perfect Wash Shampoo in the August 2022 issue of MONOQLO and Black Plus Shampoo in the January 2024 issue of MONOQLO. The line-up also includes Perfect Wash Cool shampoo, Mild Wash shampoo, Scalp Conditioner, an All-in-One Shampoo (1,320 yen / 190 ml, cited in MONOMAX May 2025), and body soaps such as Perfect Wash Body Soap (1,078 yen / 450 ml, cited in MonoMax June 2026) and a limited cool body soap. More recently MARO17 has expanded into men's skincare, described on its own product page as "MARO17から初のスキンケアシリーズ" — the brand's first skincare series. This includes a Skin Lotion (1,980 yen / 180 ml), a medicated Skin Serum (2,618 yen / 80 g) positioned as a high-function men's beauty essence that addresses spots and wrinkles and suppresses melanin production to prevent blemishes and freckles, and a medicated hair-growth booster (2,178 yen / 100 ml). The brand also sells deodorant products, including a medicated deodorant dry spray and a deodorant body mist. MARO17 markets itself through character-driven advertising. Its homepage highlights a new commercial with voice actor Mamoru Miyano under the theme of "色気" (allure), and an anime TV commercial series made with MAPPA and Tokyo Ska Paradise Orchestra versus TK of Ling tosite sigure, described as the third instalment and an international advertising award winner, featuring voice actors Yoshimasa Hosoya, Mamoru Miyano and Ryohei Kimura. Products are sold through the brand's online store (Nature Lab Store) and Amazon, among other channels. The brand's official site does not disclose its founding year, headquarters or corporate owner in the supplied material, and its Wikidata entry (Q131762431) provides no additional detail here. It is best classified as an active Japanese men's grooming product brand.

The supplied evidence does not state MARO17's founding year, founding company or corporate history. What can be documented is the brand's product evolution and marketing activity as presented on its official website. MARO17 built its identity around a proprietary peptide (moisturising) formulation, which the brand says is used across its shampoos, conditioners and body soaps. Its core hair-care line includes the Perfect Wash Shampoo, cited as a magazine pick in the August 2022 issue of MONOQLO, and the Black Plus Shampoo, cited in the January 2024 issue of MONOQLO; both are listed at 2,178 yen (tax included) for 350 ml. The range also includes Perfect Wash Cool Shampoo, Mild Wash Shampoo and a Scalp Conditioner, plus an All-in-One Shampoo (1,320 yen / 190 ml) that the brand says cleanses both hair and body in one product and which was cited in the May 2025 issue of MONOMAX. On the body-care side, MARO17 offers the Perfect Wash Body Soap (1,078 yen / 450 ml), cited in the June 2026 issue of MonoMax, and a limited cool body soap for summer. It also sells medicated deodorant products, including a deodorant dry spray and a deodorant body mist. A significant later development is the brand's move into skincare. Its Skin Serum product page describes the launch as "MARO17から初のスキンケアシリーズ" — MARO17's first skincare series. The line includes a Skin Lotion (1,980 yen / 180 ml) and a medicated Skin Serum (2,618 yen / 80 g) marketed as a high-function men's beauty essence that targets spots and wrinkles and suppresses melanin production to prevent blemishes and freckles. The brand also lists a medicated hair-growth booster (2,178 yen / 100 ml) and a collagen shot scalp essence. Marketing has been a visible part of the brand's story. Its homepage features a new commercial with voice actor Mamoru Miyano under the theme of "色気" (allure), and an anime TV commercial series produced with MAPPA and Tokyo Ska Paradise Orchestra versus TK of Ling tosite sigure. The brand describes this as the third instalment of the series and an international advertising award winner, featuring voice actors Yoshimasa Hosoya, Mamoru Miyano and Ryohei Kimura. Products are sold via the brand's online store (Nature Lab Store) and Amazon, among other channels. Beyond these product and marketing facts, the supplied evidence does not disclose ownership, headquarters, founding date or corporate structure, so those elements remain undocumented here.

• Perfect Wash Shampoo cited as a magazine pick in the August 2022 issue of MONOQLO.

• Black Plus Shampoo cited as a magazine pick in the January 2024 issue of MONOQLO.

• All-in-One Shampoo cited in the May 2025 issue of MONOMAX.

• Perfect Wash Body Soap cited in the June 2026 issue of MonoMax.

• MARO17 launches its first skincare series, including Skin Lotion and medicated Skin Serum.

• New commercial with voice actor Mamoru Miyano released under the theme of "色気" (allure).

• Third anime TV commercial with MAPPA and Tokyo Ska Paradise Orchestra vs. TK of Ling tosite sigure, described as an international advertising award winner.

Men's grooming brand centred on a proprietary peptide formulation, spanning hair, body and skin care, with character-driven advertising.

• Perfect Wash Shampoo

• Black Plus Shampoo

• Perfect Wash Cool Shampoo

• Mild Wash Shampoo

• Scalp Conditioner

• All-in-One Shampoo

• Perfect Wash Body Soap

• Perfect Wash Cool Body Soap

• Skin Lotion

• Medicated Skin Serum

• Medicated Hair-Growth Booster

• Medicated Deodorant Dry Spray

• Deodorant Body Mist

• Collagen Shot scalp essence

1. 1MARO17（マーロ17）公式｜まだ、あきらめてないだろ？maro17.jp
2. 2MARO17とは？ ｜MARO17（マーロ17）maro17.jp
3. 3商品一覧｜MARO17（マーロ17）maro17.jp
4. 4薬用スキンセラム｜MARO17（マーロ17）maro17.jp
5. 5MARO17wikidata.org