Marketplace Outlets
A former enclosed shopping mall in Henrietta, a suburb of Rochester, New York.
Last updated August 26, 2026
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Overview
The Marketplace Mall was a regional shopping center on Hylan Drive in Henrietta, New York, in the Rochester metropolitan area. Developed with the involvement of the Wilmot family and managed by Wilmorite, it occupied the former site of Hylan Airport, a general-aviation facility associated with Ray Hylan's aviation school. The airport operation moved to Greater Rochester International Airport in the 1970s, after which the property was redeveloped for commercial use. The mall opened on October 7, 1982, and was promoted as the largest shopping center in the broad area between New York City and Cleveland. Its original department-store anchors were Sibley's, McCurdy's, B. Forman Co., and Sears. Approximately 140 specialty retailers operated at opening, and JCPenney joined the center in February 1983, creating a five-anchor format. The project helped transform what had previously been largely vacant farmland around the West Henrietta Road and Jefferson Road intersection into a substantial commercial and residential district. Over time, the center's tenant mix changed through department-store acquisitions, rebrandings, expansions, and closures. A food court was added in 1987. Sibley's became Kaufmann's in 1990, McCurdy's became The Bon-Ton in 1994, and Kaufmann's was converted to Macy's in 2006. In 2001, an approximately 84,000-square-foot Galyan's store was added on the south side of the property; it became a Dick's Sporting Goods location in 2004. The property was also accompanied by outparcels and the adjacent Marketplace Commons development, both associated with Wilmorite. The mall entered a prolonged period of anchor loss in the late 2010s. Macy's closed in 2017, Sears closed in 2019, and the former Macy's space later became a Floor & Decor store in August 2023. Sears's former site was redeveloped for UR Medicine in a project reported as costing $240 million and completed in 2023. In 2024, Dick's Sporting Goods moved to the former Christmas Tree Shops location in the Market Square plaza, leaving JCPenney as the only remaining traditional interior anchor. Wilmorite announced in November 2025 that the interior mall would close and that tenants accessible only from the interior would be relocated to other Wilmorite properties. The interior portion officially closed on December 31, 2025. Plans described for the site called for demolition in 2026 and replacement with a mixed-use project, including four-story apartment buildings with more than 150 units. The property therefore transitioned from a conventional enclosed regional mall toward a redevelopment-oriented commercial and residential site.
History
The Marketplace Mall was built on the southeast corner of West Henrietta Road and Jefferson Road in Henrietta, New York. Before commercial development, the site was occupied by Hylan Airport, a general-aviation facility associated with Ray Hylan's flight school. During the 1970s, Hylan moved the school to the Rochester-Monroe County Airport and worked with the Wilmot family toward redevelopment of the former airfield. The mall opened on October 7, 1982. At opening, it was promoted as the largest mall located between New York City and Cleveland and contained about 140 specialty stores. Its original anchors were Sibley's, McCurdy's, B. Forman Co., and Sears. JCPenney joined the property in February 1983, giving the center five department-store anchors. The project was the fifth shopping center to open in the Rochester market after Midtown Plaza, Greece Towne Mall, Long Ridge Mall, and Eastview Mall, and it was the second major retail center in Henrietta after Southtown Plaza. The center expanded its retail and dining offer during the following decades. A food court was added in 1987, and four outparcels were developed over time. The surrounding area, previously characterized by vacant farmland, became increasingly commercial and residential. Wilmorite also developed Marketplace Commons next to the mall, with additional land and retail parcels available around the broader property. Anchor identities changed as department-store chains consolidated. Sibley's became Kaufmann's in 1990, while McCurdy's became The Bon-Ton in 1994. A large Galyan's store was added to the south side in 2001 and was converted to Dick's Sporting Goods in 2004. Kaufmann's became Macy's in September 2006. The property subsequently experienced the structural pressures affecting many enclosed shopping centers. Macy's closed in 2017, followed by Sears in 2019. A Floor & Decor store opened in the former Macy's space in August 2023. The former Sears location was used for a UR Medicine development reported as a $240 million project, completed in 2023. In 2024, Dick's Sporting Goods moved from the mall to the former Christmas Tree Shops site in the Market Square plaza. This left JCPenney as the only remaining interior anchor. On November 11, 2025, Wilmorite announced plans to close the enclosed interior and relocate tenants that lacked exterior entrances to other properties in its portfolio. The interior mall officially closed on December 31, 2025. Subsequent redevelopment plans called for demolition in 2026 and a mixed-use replacement incorporating four-story apartment buildings with more than 150 units. The former mall consequently became a redevelopment site rather than an operating enclosed shopping center.
- 2025
Interior mall closes
[1]Wilmorite announced the interior closure in November, and the enclosed mall shut on December 31.
- 2024
Dick's Sporting Goods relocates
[1]Dick's moved to the former Christmas Tree Shops location in Market Square plaza.
- 2023
Former anchor spaces are repurposed
[1]Floor & Decor opened in the former Macy's space, while the former Sears site was redeveloped for UR Medicine.
- 2019
Sears closes
[1]Sears closed its store at the mall.
- 2017
Macy's closes
[1]Macy's left the property.
- 2006
Kaufmann's rebranded as Macy's
[1]The Kaufmann's anchor changed to Macy's in September.
- 2001
Galyan's added
[1]An approximately 84,000-square-foot Galyan's store opened on the south side.
- 1987
Food court added
[1]The mall expanded its dining offer with a food court.
- 1983
JCPenney becomes the fifth anchor
[1]JCPenney joined the center in February.
- 1982
Mall opens
[1]The Marketplace opened on October 7 with four department-store anchors and roughly 140 specialty retailers.
Products and positioning
A large suburban regional shopping center serving Henrietta and the wider Rochester market, positioned historically around department-store anchors, specialty retailers, dining, and convenient access from major roads.
Retail format · 1982
Department-store retail
The mall historically centered its offer on department stores, including Sibley's, McCurdy's, B. Forman Co., Sears, JCPenney, Kaufmann's, The Bon-Ton, and Macy's. These anchors provided apparel, home goods, accessories, appliances, and other broad merchandise categories, although individual chains changed or closed over the property's history.
Retail format · 1982
Specialty retail
At opening, the center contained approximately 140 specialty retailers. The specialty mix complemented the department stores with categories such as clothing, footwear, accessories, services, gifts, and other consumer merchandise. The exact tenant roster changed repeatedly and is not treated as a permanent product line.
Food service · 1987
Food court and dining
A food court was added in 1987, broadening the mall beyond shopping and providing a centralized dining area for shoppers and employees. Additional food and service tenants operated in the mall and surrounding retail parcels over time.
Specialty retail · 2001
Sporting-goods retail
A large Galyan's store was added in 2001 and became Dick's Sporting Goods in 2004. Dick's later moved from the mall to the former Christmas Tree Shops location in the Market Square plaza in 2024.
Brand decisions
2026
Plan mixed-use redevelopmentStrategyBackground
After the enclosed shopping center ceased operating, the property was identified for redevelopment.
Action taken
Plans described demolition of the mall and construction of a mixed-use project, including four-story apartment buildings with more than 150 units.
Aftermath
The former mall site began transitioning toward a combination of residential and commercial uses.
2025
Close the enclosed mall interiorStrategyBackground
The property had lost several major department-store anchors, including Macy's and Sears, and Dick's Sporting Goods had moved to a nearby exterior retail location.
Action taken
Wilmorite announced that the interior portion would close and that tenants dependent on interior entrances would be relocated to other Wilmorite properties.
Aftermath
The enclosed mall officially closed on December 31, 2025. The site was planned for demolition and mixed-use redevelopment.
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