Marketing Association of German Pharmacists

The Marketing Association of German Pharmacists (German: Marketing Verein Deutscher Apotheker e. V., MVDA) is a German cooperative association of pharmacists founded in 1990. It describes itself as a wholesale-independent cooperation of pharmacists, meaning its members are not tied to a single pharmaceutical wholesaler. The association has approximately 3,400 members, including the pharmacies of the Linda Apothekenkooperation (Linda pharmacy cooperation). Its stated main goals are strengthening the owner-managed pharmacy through joint purchasing, improved logistics, consulting, and shared marketing campaigns. The MVDA is regarded as the oldest and market-leading pharmacy cooperation in Germany. Its members are reported to generate roughly 14 percent of the market turnover in the German pharmacy sector. The association is led by president Gabriela Hame-Fischer, a pharmacist. The MVDA also advocates that stationary (brick-and-mortar) pharmacies should have priority over mail-order in the supply of medicines, because they take on a wide range of public-welfare obligations. In 2021 the association joined the Bundesverband Deutscher Apothekenkooperationen (Federal Association of German Pharmacy Cooperations). The MVDA operates under the umbrella brand LINDA, which is referenced on its official website alongside sections for members, services, structure, regions, partners, statutes, terms and conditions, contact, imprint, and data protection. The website is maintained at mvda.de. As a registered association (eingetragener Verein), the MVDA is a private, non-listed entity. Its activities are focused on the German market, and its membership base consists of independent, owner-managed pharmacies rather than a single corporate chain.

The Marketing Verein Deutscher Apotheker e. V. (MVDA) was founded in 1990 as a German cooperation of pharmacists that is independent of wholesale structures. From its inception, the association pursued the goal of strengthening the owner-managed pharmacy through collective action. Its core instruments have been joint purchasing, improved logistics, consulting, and shared marketing campaigns. Over the decades, the MVDA grew into a cooperation with approximately 3,400 members, including the pharmacies of the Linda Apothekenkooperation. It is regarded as the oldest and market-leading pharmacy cooperation in Germany, with its members reported to generate about 14 percent of the market turnover. The association operates under the umbrella brand LINDA, which appears on its official website alongside member, service, structure, region, partner, statute, terms and conditions, contact, imprint, and data protection sections. The MVDA has also taken public positions on pharmaceutical policy. It advocates that stationary pharmacies should have priority over mail-order in the supply of medicines, arguing that brick-and-mortar pharmacies assume a wide range of public-welfare obligations. In 2021, the association joined the Bundesverband Deutscher Apothekenkooperationen. Its president is the pharmacist Gabriela Hame-Fischer. As a registered association (e. V.), the MVDA is a private, non-listed organization focused on the German market.

• 2021

  MVDA joined the Bundesverband Deutscher Apothekenkooperationen.

• 1990

  MVDA founded as a German wholesale-independent cooperation of pharmacists.

Wholesale-independent, market-leading pharmacy cooperation focused on strengthening owner-managed pharmacies in Germany.

• Joint purchasing

  Collective purchasing for member pharmacies to strengthen their competitive position.

• Logistics

  Improved logistics services for the cooperation's members.

• Consulting

  Advisory services for owner-managed pharmacies.

• Shared marketing campaigns

  Common marketing actions carried out under the cooperation.

• LINDA umbrella brand

  Umbrella brand referenced on the MVDA official website.

1. 1Startseite - MVDAmvda.de
2. 2Marketing Association of German Pharmacistswikidata.org
3. 3Marketing Verein Deutscher Apothekerde.wikipedia.org