Market Liquors

Market Liquors is a South African liquor retail and wholesale chain that operates in partnership with the grocery retailer Food Lover's Market. According to the company's own account, the business was born from a partnership between Diamond's Discount Liquor and Food Lover's Market, with the aim of letting shoppers buy alcohol at the same time as they buy groceries and fresh produce. Its stated mission is to combine convenience, customer service and low prices. The first Market Liquors store opened in October 2012, and the chain has since expanded across several South African provinces. The chain sells both alcohol and soft drinks, at retail and wholesale. Its product range covers beers, ciders, white and red wines, sparkling wines for special occasions, spirits, and mixers such as Coke and tonic. Market Liquors positions itself around unbeatable specials on beers, wines, ciders and spirits, and it runs promotions, competitions and giveaways to drive footfall and loyalty. It also publishes drink recipes and cocktail ideas through its website content. Market Liquors operates a wholesale and redistribution business in addition to its retail outlets. The group has distribution centres in the Western Cape, Gauteng, Mpumalanga and KwaZulu-Natal, from which it supplies its own liquor outlets as well as privately owned bottle stores, restaurants, pubs and clubs. Retail outlets are located in Gauteng, Bloemfontein, KwaZulu-Natal, Eastern Cape, Northern Cape and Mpumalanga, and the company says new stores open every few months. Its head office is at Brackengate Business Park in Brackenfell South, Cape Town. The business also offers delivery to the door through Uber Eats and promotes responsible drinking.

Market Liquors was established as a partnership between Diamond's Discount Liquor and Food Lover's Market, a South African grocery retailer. The concept was designed to add convenience for shoppers by placing a liquor store alongside the grocery shopping experience, so that customers could buy alcohol while buying groceries and fresh produce. The first Market Liquors outlet opened in October 2012. From that starting point the business grew into a multi-province chain. The company reports retail outlets in Gauteng, Bloemfontein, KwaZulu-Natal, Eastern Cape, Northern Cape and Mpumalanga, and states that new stores open every few months. Alongside retail, Market Liquors built a wholesale and redistribution operation. It has distribution centres in the Western Cape, Gauteng, Mpumalanga and KwaZulu-Natal, from which it supplies its own liquor outlets as well as privately owned bottle stores, restaurants, pubs and clubs. The brand's proposition has remained consistent: convenience, customer service and low prices. It sells both alcohol and soft drinks at retail and wholesale, covering beers, ciders, white and red wines, sparkling wines, spirits and mixers. Promotions and specials are central to its marketing, supported by competitions and giveaways, and the website carries recipes and cocktail content. The company also offers delivery through Uber Eats and promotes responsible drinking. Its head office is at Brackengate Business Park, 20 London Circle, Brackenfell South, Cape Town.

• 2012

  First Market Liquors store opens in October 2012.

• Market Liquors expands to retail outlets in Gauteng, Bloemfontein, KwaZulu-Natal, Eastern Cape, Northern Cape and Mpumalanga.

• Distribution centres established in the Western Cape, Gauteng, Mpumalanga and KwaZulu-Natal for wholesale and redistribution.

Convenience, customer service and low prices; alcohol shopping alongside groceries at Food Lover's Market.

• Beer

• Cider

• White wine

• Red wine

• Sparkling wine

• Spirits

• Soft drinks and mixers

1. 1Convenience, Customer Service and Low Prices - Market Liquorsmarketliquors.co.za
2. 2About Us - Market Liquorsmarketliquors.co.za
3. 3Market Liquors - Wikidatawikidata.org