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Mark and Graham

Mark and Graham is a Williams-Sonoma, Inc. brand founded in 2012 that sells personalized, monogrammable gifts, bags, accessories, jewelry, linens and glassware.

Last updated September 26, 2026

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Overview

Mark and Graham is a personalized-gifting brand owned by Williams-Sonoma, Inc., the San Francisco-based multi-brand home and lifestyle retailer. Founded in 2012, the brand was created as a dedicated space where customers could find beautifully crafted products and transform them into one-of-a-kind pieces with a monogram. Its name is itself a play on that mission: "Mark & Graham" is derived from the idea of helping customers "make your mark with a monogram." The assortment centers on gifts and accessories that can be personalized: totes and bags, jewelry, linens, glassware, and a broad range of giftable items. The brand states that it offers a choice of 100 monograms, and its website emphasizes hundreds of custom monogramming options with a dynamic preview so shoppers can see what a personalized item will look like before ordering. Products are designed to be personalized, and the brand notes that it does not put its own logo on the front of products, so the customer's initials or name become the focal point. Design and sourcing are handled largely in-house. Mark and Graham says it designs almost all of its products in its San Francisco studio, which means the designs are exclusive to the brand. For production, it sources globally, seeking artisans whose craftsmanship is reflected in every stitch, pattern and weave. The brand also emphasizes presentation, offering signature gift wrap so orders arrive ready to give, along with curated gift guides and expert personalization tools to help shoppers choose gifts. Mark and Graham operates primarily as an e-commerce brand through markandgraham.com, supported by catalog and email marketing, and it is part of the Williams-Sonoma, Inc. portfolio. That portfolio, as described in the brand's own terms and conditions, includes Williams Sonoma, Williams Sonoma Home, Pottery Barn, pottery barn kids, Pottery Barn Teen, west elm, Rejuvenation, Mark & Graham, Dormify, and GreenRow. Williams-Sonoma, Inc. is a publicly traded company (NYSE: WSM) headquartered at 3250 Van Ness Avenue, San Francisco, California. Mark and Graham therefore sits within a larger family of brands that share quality standards, customer-service infrastructure, and a rewards program (The Key Rewards). The brand has been described by Town & Country as "the mecca for monogram must-haves," a positioning that captures its niche: elevated, personalizable gifts rather than mass-market merchandise. Its customer base spans individual gift-givers, brides and newlyweds, hosts, and corporate or business gifting clients, and the site includes dedicated gift services and business-gifting programs. Because personalization is central, the brand's value proposition rests on customization, craftsmanship, and presentation rather than on logo-driven fashion.

History

Mark and Graham was founded in 2012 as part of Williams-Sonoma, Inc., the San Francisco-based multi-brand retailer known for Williams Sonoma, Pottery Barn, west elm and other home and lifestyle brands. The brand was conceived to fill a specific niche within that portfolio: a destination for beautifully crafted products that customers could transform into one-of-a-kind pieces with a monogram. The name itself encodes the mission — "Mark & Graham" is derived from helping customers "make your mark with a monogram." From the outset, the brand's identity has been built around personalization rather than a visible logo. Mark and Graham states that its products are designed to be personalized and that it does not place its logo on the front of products, so that a customer's initials debossed in metallic foil or a name painted by hand becomes the defining feature. The brand offers a choice of 100 monograms, and its website provides hundreds of custom monogramming options with a dynamic preview so shoppers can see the finished look before ordering. Design and sourcing are central to the brand's story. Mark and Graham says it designs almost all of its products in its San Francisco studio, making the assortment exclusive to the brand. For manufacturing, it searches globally for artisans whose time, careful craftsmanship and dedication are visible in every stitch, pattern and weave. The product range has grown to include totes and bags, jewelry, linens, glassware and a broad array of gifts and accessories, supported by curated gift guides, expert personalization tools, and signature gift wrap for presentation. As part of Williams-Sonoma, Inc., Mark and Graham shares the parent company's infrastructure and brand family. The parent's terms and conditions list the portfolio as Williams Sonoma, Williams Sonoma Home, Pottery Barn, pottery barn kids, Pottery Barn Teen, west elm, Rejuvenation, Mark & Graham, Dormify, and GreenRow. Williams-Sonoma, Inc. is publicly traded (NYSE: WSM) and headquartered at 3250 Van Ness Avenue, San Francisco, California. Mark and Graham operates primarily through its e-commerce site, markandgraham.com, along with catalog and email marketing, and participates in group programs such as The Key Rewards and business gifting. Over time the brand has earned recognition in the gifting and monogram niche, including being called "the mecca for monogram must-haves" by Town & Country. Its customer base includes individual gift-givers, brides and newlyweds, hosts, and corporate clients, and the site offers dedicated gift services and B2B programs. The brand remains active and continues to position itself around customization, craftsmanship and presentation within the Williams-Sonoma, Inc. family.

  • 2012

    Mark and Graham is founded as part of Williams-Sonoma, Inc.

  • Brand builds its assortment around monogrammable totes, bags, jewelry, linens, glassware and gifts, with 100 monogram options.

  • Mark and Graham is described by Town & Country as "the mecca for monogram must-haves."

Products and positioning

Elevated, personalized gifting: beautifully crafted products designed to be monogrammed and given as one-of-a-kind gifts, described by Town & Country as "the mecca for monogram must-haves."

  • Monogrammed totes and bags

    Totes and bags designed to be personalized with a monogram.

  • Personalized jewelry

    Jewelry that can be customized with initials or names.

  • Monogrammed linens

    Linens designed for monogramming.

  • Personalized glassware

    Glassware that can be personalized as gifts.

  • Gifts and accessories

    A broad range of giftable items supported by curated gift guides.

  • Signature gift wrap

    Presentation option so orders arrive beautifully packaged and ready to give.

Sources4 sources

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