Marjane Market

Marjane Market is a supermarket chain serving the Moroccan retail market. It operates as part of the Marjane Group, a major retail organization in Morocco, and is ultimately wholly owned by Al Mada, the Moroccan investment holding company associated with King Mohammed VI. The chain is positioned in the organized grocery and general supermarket sector, providing consumers with a conventional supermarket format rather than the larger hypermarket format associated with the broader Marjane retail network. The business was established in 2002 through a partnership with Auchan, the French retail group. This partnership gave the operation an international retail connection during its early development. In 2007, ONA Group, the predecessor of today’s Al Mada, took full control of the business, ending Auchan’s ownership involvement. The change placed the chain more directly within the Moroccan group structure that later became the Marjane Group and Al Mada ecosystem. The brand’s most important identity change occurred in 2019, when the Acima chain was renamed Marjane Market. The rebranding aligned the supermarket business more closely with the established Marjane name while preserving a distinct format and market role. Acima had previously served as a recognizable supermarket brand in Morocco; its conversion into Marjane Market represented a portfolio and brand-architecture decision intended to consolidate the group’s retail presence under the Marjane identity. Marjane Market’s business scope is grocery-led retail. Its typical assortment includes food and household supermarket merchandise, although detailed category or private-label information is not specified in the available reference material. The chain’s operating geography is Morocco, and no evidence in the supplied sources indicates that it has a significant international store network. The brand is therefore best understood as a domestic Moroccan supermarket chain within a larger national retail group. The available reference material does not identify a named founder, current executives, store count, revenue, listing status, financial results, or a current corporate website. It also does not document major campaigns, scandals, lawsuits, recalls, acquisitions beyond the early ownership transition, or specific product launches. Accordingly, those fields are left empty rather than inferred. The documented milestones are the chain’s creation in 2002, ONA Group’s assumption of full control in 2007, and the 2019 conversion of Acima into Marjane Market.

Marjane Market traces its origins to 2002, when the supermarket business was created in Morocco through a partnership with Auchan. The partnership connected the new operation with an established international retail group while it developed within the Moroccan market. The available historical record does not provide details about the original store network, management structure, investment amount, or early commercial performance. A major ownership transition took place in 2007. ONA Group, the Moroccan business group that is now known as Al Mada, took complete control of the business. This ended Auchan’s involvement as an ownership partner and brought the supermarket operation fully into the Moroccan group structure. The transition was significant because it established the ownership pattern under which the brand later operated as part of the Marjane Group and Al Mada portfolio. The brand’s next major turning point came in 2019. Acima, the supermarket chain associated with the business, was renamed Marjane Market. The change replaced the Acima identity with a brand more visibly connected to Marjane, the group’s established retail name. The rebranding did not turn the business into the larger Marjane hypermarket format; instead, Marjane Market remained the supermarket-oriented identity within the group’s retail architecture. Marjane Market operates in Morocco and is described as being part of the Marjane Group. The chain is ultimately 100% owned by Al Mada, the holding company identified in the reference material as associated with King Mohammed VI. Its role is that of a domestic supermarket retailer, serving everyday consumer needs through food, household, and general supermarket merchandise. Detailed information about its store count, geographic coverage within Morocco, procurement model, private labels, logistics, and financial performance is not established by the supplied sources. The documented history is consequently concentrated on ownership and brand identity rather than on operational expansion. No supported information was provided about subsequent acquisitions, international expansion, major advertising campaigns, product ranges, leadership appointments, legal disputes, recalls, or financial results. The brand remains an active Moroccan retail identity in the available reference material, but a fuller current profile would require additional reliable sources.

• 2019

  Acima becomes Marjane Market

  [1]Marjane Marketen.wikipedia.org

  The Acima supermarket chain was rebranded as Marjane Market, bringing the business under the Marjane retail identity.

• 2007

  ONA Group takes full control

  [1]Marjane Marketen.wikipedia.org

  ONA Group, now known as Al Mada, assumed complete control of the supermarket business and ended Auchan’s ownership participation.

• 2002

  Supermarket business created

  [1]Marjane Marketen.wikipedia.org

  The business that became Marjane Market was established in Morocco through a partnership with Auchan.

A Moroccan supermarket brand within the Marjane Group, focused on organized grocery and everyday household retail under the Marjane name.

• Grocery retail

  Supermarket assortment

  Marjane Market’s core offering is a supermarket assortment for everyday household shopping. The available reference identifies the business as a supermarket chain but does not provide a verified item-level catalog, named private labels, or detailed department structure. Its general role is to supply food and household merchandise through the Moroccan organized-retail market.

• 2019

  Rebranding of Acima as Marjane MarketStrategy

  Background

  The group operated a supermarket business under the Acima name while also using the established Marjane identity in Moroccan retail.

  Action taken

  Acima was renamed Marjane Market.

  Aftermath

  The supermarket business adopted the Marjane name and became more closely aligned with the group’s principal retail brand.

  Source

• 2007

  Full takeover by ONA GroupM&A

  Background

  The supermarket business had been created in partnership with Auchan in 2002. Five years later, ONA Group took complete control of the operation.

  Action taken

  ONA Group assumed full ownership, replacing the earlier partnership structure.

  Aftermath

  The business became fully integrated into the Moroccan ownership structure that later became associated with Al Mada and the Marjane Group.

  Source

1. 1Marjane Marketen.wikipedia.org