MARGARET HOWELL idea
Japan-exclusive sub-brand of Margaret Howell, focusing on casual everyday wear.
Last updated August 25, 2026
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Overview
MARGARET HOWELL idea is a sub-brand launched by Margaret Howell in Japan, designed specifically for the Japanese market with a more casual, relaxed style and accessible pricing. Products include clothing and accessories, sold mainly through Japanese department stores and select shops.
Products and positioning
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