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Maobao

Maobao is a household and personal-care brand offering laundry, dishwashing, home-cleaning, and personal-protection products.

Last updated September 25, 2026

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Overview

Maobao (毛寶) is a consumer brand whose official website presents it as a provider of products for household living, cleaning, and personal protection. The brand describes its aims as caring for home life, producing greener products, and contributing to consumers’ health and environmental protection. Its site also encourages consumers to make everyday laundry part of a greener lifestyle. The product range covers laundry detergents and laundry balls, fabric softeners, garment antibacterial products and stain removers; dishwashing and produce-washing products; kitchen, bathroom, floor, and surface cleaners; appliance and washing-machine cleaning products; and pest-control and personal-care products. Personal-protection offerings listed on the site include mosquito repellents and patches, antibacterial sprays, hand sanitizer, and hand wash. The official “hot products” page features items such as baking-soda and botanical laundry balls, PM2.5 antibacterial laundry detergents, a multi-enzyme stain remover, a produce-washing liquid soap, and a children-focused picaridin mosquito repellent. Maobao’s official brand-series page also lists related lines, including Wei Xiang, Xiaolu Shanqiu, Xiangman Shi, Maobao S, and EKO’s. The descriptions position some of these lines for specific needs: Xiaolu Shanqiu is presented for children and infants, while Maobao S is described as offering larger-size, simple-function products for business users as well as consumers. The supplied sources do not establish the company behind the brand, its ownership, founding date, headquarters, or operating markets.

History

The supplied official sources establish Maobao as an active household and personal-care brand, but do not provide its founding date, founder, corporate history, ownership, or headquarters. Its current official website presents Maobao as a brand serving home life through cleaning and personal-protection products, with a stated interest in greener products and environmental protection. The official brand-series page places Maobao alongside several named lines: Wei Xiang, Xiaolu Shanqiu, Xiangman Shi, Maobao S, and EKO’s. It describes Wei Xiang products as using a virus-wash factor and says testing was conducted by a research center at a well-known Taiwanese university. Xiaolu Shanqiu is described as a line for children and infants, with products intended to be natural, gentle, and effective. Maobao S is described as a larger-size, simple-function line offering economical, efficient choices for business users, including in laundry, dish, and environmental cleaning. These statements are brand-page descriptions and do not establish independent efficacy or certification findings. The official product catalogue shows the brand’s breadth across laundry care, dish and produce cleaning, kitchen and bathroom cleaning, floor and surface cleaning, appliance cleaning, pest control, and personal care and protection. The featured-product page highlights laundry balls, antibacterial laundry products, stain removers, dish and produce washing liquid, and a children’s mosquito repellent. The sources document product categories and examples but do not establish when individual lines or products were launched. The homepage lists later-dated site items, including a Maobao and SOU・SOU limited collaboration and an article about USDA green product certification. As the supplied evidence gives no corporate chronology, these listings cannot establish a broader history of the business. Company identity, ownership, leadership, founding, headquarters, and market footprint remain unconfirmed by the available sources.

  • Official homepage lists an article about USDA green product certification

  • Official homepage lists a limited collaboration with SOU・SOU

Products and positioning

A household and personal-care brand emphasizing home care, cleaning, product protection, and greener living. Some official sub-brand descriptions target children and infants or offer larger-size, simple-function products for business users.

  • Laundry-care products

    The catalogue lists detergents, laundry balls, cold-wash detergent, fabric softener, garment antibacterial products, and stain removers.

  • Dish and produce cleaning products

    The catalogue includes dishwashing products and the featured range includes an enzyme dish and produce-washing liquid soap.

  • Home and appliance cleaners

    Listed categories include kitchen, bathroom, floor and surface, washing-machine tub, rice cooker, thermos, and oven or air-fryer cleaners.

  • Personal protection and care

    The catalogue includes mosquito repellents and patches, antibacterial sprays, hand sanitizer, and hand wash.

Marketing campaigns

  • Maobao × SOU・SOU limited collaboration series

Sources4 sources

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