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MANU Touristik GmbH

Swiss travel operator specialising in package holidays across eight Swiss mountain and lake regions.

Last updated September 28, 2026

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Overview

MANU Touristik GmbH is a Switzerland-focused tour operator that sells complete package holidays rather than standalone hotel bookings. Its core product, marketed as "MANU Erlebnisferien" (MANU adventure holidays), bundles seven nights of hotel accommodation with breakfast and dinner, six days of free travel on regional trains and buses, and a range of included experiences such as mountain railways, boat cruises and admissions. Each booking also comes with a "urlaubsMANUskript" containing excursion and hiking suggestions plus timetables, and free loan of MANU hiking poles and backpacks subject to availability. The company organises its programme around eight "Erlebnisregionen" (adventure regions) in Switzerland: Graubünden, Oberwallis, Berner Oberland, Ostschweiz, Zentralschweiz, Tessin, Genfersee and Unterwallis. Within each region it works with selected partner hotels, for example the MANU Lodge Grischuna in Filisur (Graubünden), Hotel Tresa Bay in Ponte Tresa (Tessin), Hotel Alpenblick in Wilderswil (Berner Oberland) and the mARTigny Boutique-Hôtel in Martigny (Unterwallis). Indicative lead-in prices on its website start at around €1,299 per person for a week. MANU Touristik positions itself as a specialist for Switzerland travel, with the slogan "Genial einfach – einfach genial" (brilliantly simple – simply brilliant). Its catalogue and website are published in German and it markets primarily to German-speaking travellers in Switzerland, Germany and Austria, using euro-denominated pricing. The brand publishes an annual catalogue, with a 2027 edition promoted on its homepage alongside summer 2027 travel. The company is registered as a GmbH (limited liability company) and appears in Wikidata as MANU Touristik GmbH. It is a privately held business; no parent company, stock listing or founding date is confirmed by the available evidence. Its differentiators are the all-inclusive regional transport card, the included experience programme and the curated hotel network, which together aim to make independent exploration of Switzerland simple for package-holiday customers.

History

MANU Touristik GmbH is a Swiss-registered tour operator that has built its business around a single destination: Switzerland. Rather than selling individual hotel nights, the company developed a packaged concept it calls "MANU Erlebnisferien", in which a week's holiday combines accommodation, meals, regional transport and a set of included activities. This model is designed to let guests explore a Swiss region independently without arranging each element separately. The company organises its programme into eight adventure regions across the country: Graubünden, Oberwallis, Berner Oberland, Ostschweiz, Zentralschweiz, Tessin, Genfersee and Unterwallis. In each region it contracts a selection of partner hotels and builds an itinerary framework around local mountain railways, buses, boats and attractions. The standard package includes seven nights in a hotel with breakfast and dinner, six days of free travel on trains and buses within the region, and a range of experiences such as cable cars, boat cruises and admissions. Guests also receive a "urlaubsMANUskript" with excursion and hiking suggestions and timetables, and can borrow MANU hiking poles and backpacks free of charge subject to availability. MANU Touristik publishes an annual catalogue and maintains a German-language website. Its homepage promotes a 2027 catalogue and summer 2027 travel, indicating an ongoing seasonal programme. Lead-in prices shown on the site start at around €1,299 per person for a week, with higher prices for certain hotels and regions. The brand's slogan, "Genial einfach – einfach genial", and its tagline as a Switzerland specialist reflect a positioning aimed at German-speaking leisure travellers who want a structured but flexible mountain or lake holiday. The company is registered as a GmbH and is listed in Wikidata as MANU Touristik GmbH. No founding date, founder, parent company or ownership structure is confirmed by the available evidence, and the business appears to be privately held. Its operations are focused on the Swiss market as a destination, while its customer base and pricing suggest it also serves travellers from Germany and Austria.

Products and positioning

Specialist tour operator for Switzerland holidays, offering all-inclusive regional packages with transport and experiences included, marketed under the slogan "Genial einfach – einfach genial".

  • MANU Erlebnisferien

    Packaged week-long holidays in eight Swiss regions including hotel, half board, regional transport and experiences.

  • urlaubsMANUskript

    Included guide with excursion and hiking tips plus timetables for the guest's holiday week.

  • MANU hiking poles and backpacks

    Free loan equipment for guests, subject to availability.

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