Mansory
Mansory is a German luxury-vehicle modification firm known for bespoke bodywork, carbon-fiber components, interior customization, and performance tuning.
Last updated August 22, 2026
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Overview
Mansory is a German luxury-vehicle modification firm headquartered in Brand, Bavaria. Founded in 1989 by Iranian tuner Kourosh Mansory, the company began as a Munich-based workshop focused especially on modifications for British luxury marques such as Rolls-Royce and Italian sports-car brands such as Ferrari. It subsequently developed into an internationally recognized specialist serving owners who want highly individualized styling, materials, and performance beyond the specifications offered by vehicle manufacturers. The company’s work spans several categories of premium mobility rather than a single automotive niche. Its principal activity is the creation of custom-designed body kits and performance upgrades for luxury cars, supercars, and SUVs. Mansory has worked on vehicles associated with manufacturers including Aston Martin, Audi, Bentley, BMW, Bugatti, Ferrari, Lamborghini, Lotus, Maserati, Mercedes-Benz, Rolls-Royce, and Tesla. Typical modifications include redesigned bumpers and aerodynamic elements, carbon-fiber body panels, wheels, exhaust systems, suspension and powertrain tuning, and extensively reworked cabins. The resulting vehicles are generally positioned as individually commissioned or limited-run luxury products rather than mass-market accessories. A major early turning point came in 2001, when the business moved beyond its original Munich workshop to a headquarters in the Fichtel Mountains area of Bavaria. The relocation provided a base for broader production and international distribution. In November 2007, Mansory acquired the Porsche-tuning division of Swiss engineering and customization company Rinspeed AG, expanding its capabilities and brand reach within the performance-vehicle sector. Mansory has also pursued projects outside conventional road-car tuning. At the 2011 Frankfurt Motor Show, it announced a commercial agreement with Garia to create special-edition golf and leisure vehicles for affluent customers. These editions used features such as carbon-fiber exterior panels and teak detailing. In 2012, Mansory entered an agreement with Lotus Group to provide bespoke bodywork, trim, and finishes for the Elise, Exige, and Evora. Although the relationship did not continue after changes in Lotus leadership, Mansory later returned to the Evora platform with the GTE Final Edition, shown at the 2019 Geneva Motor Show. The company has maintained a global dealer and distribution network. Reference material identifies dealerships or distribution activity across Europe, North America, Asia, and the Middle East, including Germany, the United Kingdom, China, the United States, Japan, Switzerland, and the United Arab Emirates. Mansory has also expanded its customization concept into marine products. In 2024 it announced the Pirelli 42 and Pirelli 50 rigid inflatable boats, each specified with 600-horsepower Mercury engines; the boats were presented publicly at the Cannes and Genoa boat shows. Mansory’s positioning is built around exclusivity, conspicuous design, personalization, and technical re-engineering. Its offerings appeal to customers who already own high-value vehicles but seek a more distinctive visual identity or stronger performance. The company’s work is therefore best understood as a luxury aftermarket and bespoke-design business, combining engineering, coachbuilding-style customization, and lifestyle branding. Publicly available reference material does not establish a stock listing, parent company, current owner, or official corporate website for this dossier.
History
Mansory was established in 1989 by Kourosh Mansory, an Iranian tuner who began operating from Munich. The early workshop concentrated on luxury and performance vehicles, with particular attention to British manufacturers such as Rolls-Royce and Italian marques such as Ferrari. This initial specialization placed Mansory in the high-value customization segment, where customers sought alterations that were more personal and visually distinctive than standard factory options. By the middle of 2001, the business had outgrown its Munich premises and moved its headquarters to the Fichtel Mountains region of Bavaria. Its current workshop base is identified with Brand, Germany. The relocation marked a transition from a small specialist workshop toward a larger operation capable of handling more complex design, fabrication, and international customer work. Mansory expanded its position in performance tuning in November 2007 by acquiring the Porsche-tuning division of Rinspeed AG. Rinspeed retained its Swiss base in Zumikon near Lake Zurich, while the acquisition gave Mansory an additional connection to Porsche customization and engineering expertise. The company subsequently built a worldwide dealership and distribution network. Reference material associated with the brand identifies activity in numerous markets, including Germany, the United Kingdom, India, China, Canada, Poland, Russia, the United States, Japan, Greece, Switzerland, Iceland, and the United Arab Emirates. The company’s business broadened during the 2010s from conventional luxury-car modifications into related lifestyle products. At the 2011 Frankfurt Motor Show, Mansory announced a commercial relationship with Garia, a manufacturer of golf and leisure vehicles. The resulting Garia Mansory Edition vehicles incorporated carbon-fiber panels on areas including the front, side steps, and tail, together with teak-decking details. The project extended Mansory’s design language to compact recreational vehicles aimed at affluent customers. In 2012, Mansory announced a collaboration with Lotus Group. The plan was to provide Lotus customers with customized bodywork, interior trim, and special finishes for the Elise, Exige, and Evora. The relationship followed earlier one-off Mansory projects for Lotus, including the Evora Concept Bespoke shown at the 2011 Geneva Motor Show. The agreement was not sustained after Dany Bahar was removed as chief executive of Lotus Group, but Mansory later demonstrated continued interest in the platform. In March 2019, it presented the GTE Final Edition, based on the Lotus Evora, at the Geneva Motor Show. Throughout its development, Mansory has continued to work across a broad range of premium manufacturers. Its portfolio has included vehicles from Aston Martin, Audi, Bentley, BMW, Bugatti, Ferrari, Lamborghini, Lotus, Maserati, Mercedes-Benz, Rolls-Royce, and Tesla. The company’s modifications can combine aerodynamic redesign, carbon-fiber construction, wheel and exhaust changes, power upgrades, and highly customized interiors. This approach places Mansory between traditional tuning, coachbuilding, and luxury lifestyle design. In 2024, Mansory expanded beyond land vehicles by announcing the Pirelli 42 and Pirelli 50 rigid inflatable boats. Both models were specified with 600-horsepower Mercury engines and were shown at the Cannes Boat Show and Genoa Boat Show. The marine initiative illustrates the extension of Mansory’s bespoke luxury proposition into other forms of high-performance recreation. Available reference material describes Mansory as an active firm with a worldwide dealership network, but does not provide sufficiently current information to establish its present ownership, legal structure, financial performance, or current executive roster.
- 2024
Mansory enters the rigid-inflatable-boat segment
[1]The company announces the Pirelli 42 and Pirelli 50 boats and shows them at the Cannes and Genoa boat shows.
- 2019
GTE Final Edition debuts
[1]Mansory presents the GTE Final Edition, based on the Lotus Evora, at the Geneva Motor Show.
- 2012
Lotus customization agreement
[1]Mansory announces plans to provide bespoke bodywork, trim, and finishes for selected Lotus models.
- 2011
Garia collaboration is announced
[1]Mansory and Garia announce special-edition golf and leisure vehicles at the Frankfurt Motor Show.
- 2007
Acquisition of Rinspeed’s Porsche-tuning division
[1]Mansory acquires the Porsche-tuning arm of Swiss engineering and customization company Rinspeed AG.
- 2001
The company moves beyond its Munich workshop
[1]Mansory relocates to the Fichtel Mountains region of Bavaria as the business expands beyond its original Munich premises.
- 1989
Mansory is founded in Munich
[1]Kourosh Mansory establishes the company as a specialist workshop focused on modifying luxury and performance vehicles, initially emphasizing British and Italian marques.
Products and positioning
A high-end aftermarket and bespoke mobility brand focused on dramatic design, individualization, premium materials, and performance enhancement for luxury vehicles and related lifestyle products.
Luxury automotive customization · 1989
Mansory luxury-car conversions
Mansory’s core offering consists of comprehensive conversions for luxury cars and supercars. Projects may combine redesigned bumpers, aerodynamic bodywork, carbon-fiber panels, wheels, exhaust systems, performance tuning, and reworked interiors. The firm has worked with vehicles associated with Aston Martin, Audi, Bentley, BMW, Bugatti, Ferrari, Lamborghini, Lotus, Maserati, Mercedes-Benz, Rolls-Royce, and Tesla. These are bespoke or highly individualized projects rather than standardized mass-market accessories.
Luxury SUV customization
Mansory SUV conversions
Mansory applies its customization approach to premium SUVs, combining exterior restyling with luxury interior work and, where specified, powertrain or chassis enhancements. The SUV programs extend the company’s market beyond traditional supercars and serve customers seeking a more distinctive, high-visibility version of an already premium utility vehicle.
Golf and leisure vehicle · 2011
Garia Mansory Edition
Created through Mansory’s 2011 commercial agreement with Garia, the Garia Mansory Edition is a special-edition golf and leisure vehicle for affluent customers. Its design uses Mansory-style luxury detailing, including carbon-fiber body panels on the front, side steps, and rear areas, along with teak-decking elements.
Sports-car conversion · 2019
GTE Final Edition
The GTE Final Edition is a Mansory project based on the Lotus Evora. It was presented at the 2019 Geneva Motor Show and followed earlier Mansory work on one-off Lotus vehicles. The project exemplifies the company’s use of bespoke bodywork, trim, and special finishes to create a more exclusive interpretation of an existing sports car.
Rigid inflatable boat · 2024
Pirelli 42 and Pirelli 50
The Pirelli 42 and Pirelli 50 are Mansory-announced rigid inflatable boats developed as part of the brand’s move into marine luxury products. Both boats use 600-horsepower Mercury engines and were publicly showcased at the 2024 Cannes Boat Show and Genoa Boat Show.
Marketing campaigns
- 2012Lotus bespoke customization collaboration
International
Mansory agreed to provide Lotus customers with customized bodywork, interior trim, and special finishes for the Elise, Exige, and Evora.
Outcome. The arrangement fell through shortly after Dany Bahar was removed as Lotus Group chief executive. Mansory later returned to the Evora platform with the GTE Final Edition in 2019.
- 2011Garia Mansory Edition
International
Mansory partnered with Garia to extend its luxury customization approach into golf and leisure vehicles. The project was announced at the Frankfurt Motor Show and targeted wealthy recreational-vehicle buyers.
Outcome. The collaboration produced special-edition golf and leisure vehicles, although the available reference does not document its later commercial scale or duration.
Brand decisions
2024
Expand into marine luxury productsProduct launchBackground
Mansory broadened its bespoke luxury-mobility proposition beyond cars and recreational golf vehicles.
Action taken
The company announced the Pirelli 42 and Pirelli 50 rigid inflatable boats, both equipped with 600-horsepower Mercury engines.
Aftermath
The boats were showcased at the 2024 Cannes Boat Show and Genoa Boat Show. The available source does not establish production volume or continuing commercial status.
2012
Pursue an official Lotus customization relationshipStrategyBackground
Following one-off Lotus projects, Mansory sought a more formal route to serve customers of the Elise, Exige, and Evora.
Action taken
Mansory signed an agreement with Lotus Group covering bespoke bodywork, trim, and finishes.
Aftermath
The relationship ended shortly after a change in Lotus leadership, but Mansory subsequently presented another Evora-based project in 2019.
2011
Extend the brand into golf and leisure vehiclesProduct launchBackground
Mansory identified an opportunity to apply its luxury design language beyond conventional road cars.
Action taken
The company entered a commercial agreement with Garia and announced special-edition golf and leisure vehicles.
Aftermath
The Garia Mansory Edition added recreational vehicles to Mansory’s portfolio, although no sales or continuing-production figures are documented in the reference material.
2007
Acquire Rinspeed’s Porsche-tuning divisionM&ABackground
Mansory sought to expand its specialist performance and luxury-vehicle capabilities through the purchase of Rinspeed AG’s Porsche-tuning arm.
Action taken
The company acquired the Porsche-tuning division in November 2007.
Aftermath
The transaction broadened Mansory’s presence in Porsche customization and supported its development as an international tuning business.
Recent events
- 2024
Mansory announces Pirelli 42 and Pirelli 50 boats[1]
Product launch
Mansory announced two Pirelli rigid inflatable boats powered by 600-horsepower Mercury engines and presented them at the Cannes and Genoa boat shows.
- 2019
Mansory presents the GTE Final Edition based on the Lotus Evora[1]
Product launch · Product generation
Mansory unveiled the GTE Final Edition at the Geneva Motor Show as a highly customized version based on the Lotus Evora.
- 2012
Mansory enters a Lotus customization agreement[1]
Other · Product launch
Mansory announced an agreement with Lotus Group to offer bespoke bodywork, trim, and finishes for the Elise, Exige, and Evora.
- 2011
Mansory announces Garia golf and leisure vehicle collaboration[1]
Product launch · Other
Mansory announced a commercial agreement with Garia at the Frankfurt Motor Show to produce special-edition golf and leisure vehicles featuring luxury materials and carbon-fiber elements.
Sources2 sources
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