Mango TV
Chinese online video and streaming platform operated within the Hunan Broadcasting System media group.
Last updated October 9, 2026
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Overview
Mango TV is a Chinese online video and streaming platform associated with Hunan Broadcasting System and operated under Mango Excellent Media. Based in Changsha, Hunan, it distributes television programs, web series, films, music, animation, entertainment programming and live content through internet-connected devices. Its programming identity is closely linked to Hunan Satellite TV, whose television production resources, program library and audience-development capabilities have been central to the platform’s development. The service traces its establishment to May 26, 2006, in Changsha. In 2008, the organization adopted the Mango TV branding for an internet television service spanning television, personal computers, phones and tablets. A major structural change occurred on April 20, 2014, when the original Mango TV and the Golden Eagle website were integrated into a single online video platform. The unified service was positioned as the exclusive online destination for content and copyright works supplied by Hunan Broadcasting System and Hunan Satellite TV, a proposition often described as “Mango Exclusive Broadcast.” Mango TV subsequently moved beyond simple online distribution. In 2014 it released Huayang Jianghu, identified as its first self-produced web series, and later developed additional original dramas and interactive programs. Its 2014 New Year countdown coverage introduced a five-screen live-broadcast mode that allowed viewers to select among different camera positions. In 2015, the platform shifted its strategic emphasis from exclusivity of inherited television content toward the creation and acquisition of distinctive content. The same period saw the launch of interactive formats such as Perfect Holiday and an adapted version of NBC’s The Million Second Quiz. Mango TV also pursued international cooperation, including a 2015 memorandum with BBC Worldwide concerning possible co-productions and global-market opportunities. The platform’s content mix includes Hunan Satellite TV programming, Mango TV originals, licensed domestic and overseas works, drama, variety entertainment, movies, music, animation and live events. According to the referenced Wikipedia material, Hunan Satellite TV content accounted for 38 percent of all content produced by Mango TV in 2016, illustrating both the importance of the television network and the platform’s effort to develop a broader online production operation. Mango TV’s corporate development has been connected to Mango Excellent Media and the wider Hunan Broadcasting System rather than being fully independent from its state-media-group parent. In 2016, it completed Series B financing of nearly 1.5 billion yuan according to the referenced account and considered a public listing. The proposed standalone route did not proceed; instead, Mango TV was incorporated into Happigo Home Shopping Co. Ltd.’s public-market restructuring alongside six other companies. This structure left Hunan Broadcasting System with more than half of the shares and reinforced the platform’s position as a group-controlled media asset. The service has also faced the regulatory and editorial constraints associated with distributing international programming in China. During the 2018 Eurovision Song Contest, Mango TV blurred or removed imagery associated with same-sex relationships and LGBT identity during Ireland’s performance and omitted Albania’s performance in connection with tattoo-related broadcast restrictions. The European Broadcasting Union subsequently ended its partnership with Mango TV, preventing the platform from broadcasting the remaining 2018 shows and future editions under that arrangement. Mango TV remains principally a Chinese streaming and content-production brand whose differentiation rests on its relationship with Hunan Satellite TV, locally produced variety programming and the development of online-first formats.
History
Mango TV was established on May 26, 2006, in Changsha, Hunan, with Ruobo Zhang identified as its former chairman and chief executive. The organization later developed an internet television identity covering television, personal computers, phones and tablets, and adopted Mango TV as its platform branding in 2008. Its original role was closely tied to the Hunan Broadcasting System: the service distributed programming shown on Hunan channels and other works for which the broadcasting group held rights. A decisive reorganization took place on April 20, 2014, when the original Mango TV service and the Golden Eagle website were integrated into one online video platform. The unified service was designed to hold and distribute Hunan Broadcasting System and Hunan Satellite TV content online, creating an exclusive digital outlet for the group’s television programming. Around the same period, Mango TV expanded its technical presentation capabilities. Its 2014 New Year countdown coverage used a five-screen live-broadcast system, enabling viewers to choose among multiple camera positions and angles rather than watching only the conventional program feed. The company began developing original online programming in 2014. Huayang Jianghu, released in October of that year, was described as Mango TV’s first self-produced web series. A second drama, Jinpai Hongniang, followed later in 2014. The platform also experimented with formats designed specifically for interactive online viewing. Perfect Holiday, introduced in 2015, placed ordinary young participants in a shared-house setting and used cameras positioned around the residence so that viewers could select different perspectives. Perfect Holiday 2 arrived in July 2016 with additional themed rooms and mobile or network-connected cameras capable of following participants more continuously. In 2015, Mango TV articulated a strategic shift from “Exclusive Broadcast” toward “Unique Content.” The change reflected an effort to become more than a catch-up or rights-distribution service for Hunan Satellite TV. The platform expanded its original and adapted programming, including a version of NBC’s The Million Second Quiz hosted by Kevin Tsai, which retained core elements of the source format while adding an online interactive question-and-answer component. In 2016, it produced Crime Scene, a sponsored entertainment program derived from a Korean format and combining mystery-oriented content with humor. The platform also pursued international content relationships: in October 2015 it signed a memorandum with BBC Worldwide concerning co-production and opportunities in global markets. Mango TV’s content supply remained anchored in Hunan’s television ecosystem. The referenced account states that Hunan Satellite TV material represented 38 percent of all content produced by Mango TV in 2016. Alongside this core supply, the service offered films, television series, music, cartoons, entertainment and online-first productions. Its business model and editorial identity therefore combined inherited broadcaster content, licensed works, original production and interactive digital distribution. Corporate control and financing were important elements of the platform’s later development. In June 2016, Mango TV completed Series B financing reported as nearly 1.5 billion yuan. It planned a public listing, but the proposed standalone listing failed to materialize. Mango TV was instead included in Happigo Home Shopping Co. Ltd.’s restructuring and public-market transaction together with six other companies. The referenced account notes that Hunan Broadcasting System retained more than half of the shares, limiting the platform’s independent decision-making authority and keeping Mango TV firmly within the broadcasting group’s corporate structure. Mango TV’s international profile was affected by its handling of Eurovision 2018. During Ireland’s semi-final performance, the service blurred a same-sex couple and LGBT flags, while Albania’s performance was cut from the broadcast in connection with restrictions on performers’ visible tattoos. The European Broadcasting Union treated the edits as inconsistent with its distribution requirements and ended its partnership with Mango TV. As a result, the platform could not broadcast the remaining Eurovision 2018 programs or future editions through that partnership. The episode illustrates the operational tension between Mango TV’s role as a Chinese platform subject to domestic broadcast controls and its participation in international entertainment distribution. Mango TV remains a streaming and online-content brand under Mango Excellent Media and the controlling Hunan Broadcasting System. Its development has followed the broader evolution of Chinese internet video: from online access to television programming toward original production, format adaptation, multi-angle live experiences and a more comprehensive digital entertainment service.
- 2018
Eurovision partnership terminated
[1]The European Broadcasting Union ended its partnership with Mango TV after edits to Eurovision performances.
- 2016
Series B financing completed
[1]The platform completed a Series B financing round reported in the referenced account as nearly 1.5 billion yuan.
- 2015
Strategy shifted toward unique content
[1]Mango TV moved from an emphasis on exclusive distribution toward distinctive original and acquired programming.
- 2015
BBC Worldwide memorandum signed
[1]Mango TV signed a memorandum with BBC Worldwide concerning co-production and international-market opportunities.
- 2014
Mango TV and Golden Eagle website integrated
[1]The two services were combined into a unified online video platform carrying Hunan Broadcasting System and Hunan Satellite TV content.
- 2014
First self-produced web series released
[1]Huayang Jianghu debuted as Mango TV’s first self-produced web series.
- 2008
Mango TV platform branding introduced
[1]The organization adopted Mango TV as the branding for an internet television service spanning television, computers, phones and tablets.
- 2006
Mango TV organization established
[1]Mango TV was established in Changsha, Hunan, on May 26, 2006.
Products and positioning
A Chinese streaming and online-content platform differentiated by its integration with Hunan Broadcasting System and Hunan Satellite TV, combining television-library distribution with original dramas, variety programming, interactive formats and live digital experiences.
Online video platform · 2008
Mango TV
The core Mango TV service distributes television programs, web series, films, music, animation, entertainment and live content through internet-connected devices. It combines Hunan Broadcasting System and Hunan Satellite TV programming with licensed works and Mango TV originals, and has supported interactive and multi-angle viewing experiences.
Original web drama · 2014
Huayang Jianghu
Released in October 2014, Huayang Jianghu was identified as Mango TV’s first self-produced online drama. It used an ancient-Chinese setting and costume-drama presentation centered on young performers, marking the platform’s move into original scripted production.
Interactive online reality show · 2015
Perfect Holiday
Perfect Holiday placed young participants together in a shared residence and used multiple camera positions to let online viewers choose different perspectives. A second season expanded the number of themed rooms and added networked cameras designed to follow participants more continuously.
Adapted interactive quiz show · 2015
The Million Second Quiz
Mango TV adapted the NBC quiz format for its online audience. The production retained the main sections of the source program while adding an interactive online question-and-answer component, with Kevin Tsai as host.
Adapted entertainment show · 2016
Crime Scene
Produced in 2016 with exclusive sponsorship from JD.com, Crime Scene originated from a Korean program format and combined mystery or crime-related themes with humorous entertainment.
Controversies
2018
Eurovision 2018 broadcast censorship
Mango TV blurred same-sex and LGBT-related imagery during Ireland’s Eurovision performance and omitted Albania’s performance amid restrictions concerning visible tattoos. The European Broadcasting Union terminated its partnership with the platform and prevented it from carrying the remaining or future editions under that arrangement.
Marketing campaigns
- 2014Five-screen New Year countdown broadcast
China
Mango TV used a five-screen live-broadcast mode during Hunan Satellite TV’s New Year countdown, allowing viewers to choose among different camera positions and angles.
Outcome. Demonstrated the platform’s early investment in interactive and multi-perspective online viewing.
Brand decisions
2016
Pursue a public-market route through Happigo restructuringM&ABackground
Mango TV considered a standalone public listing after completing Series B financing, but that proposed route did not proceed.
Action taken
Mango TV was included in Happigo Home Shopping Co. Ltd.’s public-market restructuring together with six other companies.
Aftermath
The arrangement kept Mango TV within a group-controlled structure, with Hunan Broadcasting System retaining more than half of the shares according to the referenced account.
2015
Move from exclusive broadcast to unique contentStrategyBackground
Mango TV aimed to develop beyond an online outlet for existing Hunan television programming.
Action taken
The platform emphasized original productions, distinctive formats, interactive programming and content acquisition.
Aftermath
The strategy broadened Mango TV’s role as a digital content producer and was associated in the referenced account with user growth to 60 million.
2014
Integrate the Mango TV and Golden Eagle servicesStrategyBackground
The Hunan Broadcasting System sought a unified online destination for its television programming and associated copyright works.
Action taken
Mango TV and the Golden Eagle website were integrated into one online video platform positioned around exclusive access to Hunan content.
Aftermath
The integration established the platform’s central relationship with Hunan Satellite TV and created the base for later original-production efforts.
Recent events
- Unconfirmed
Mango TV raises membership prices[3]
Mango TV is raising some membership prices: continuous monthly, quarterly and annual plans increase by 1, 5 and 10 yuan respectively, and the annual card increases by 20 yuan. Monthly and quarterly cards remain unchanged.
- Unconfirmed
MiDu and Mango TV partner on micro-drama development[4]
MiDu Novels and Mango TV announced a collaboration on IP development and micro-drama production, including adapting two MiDu original works into micro-dramas for Mango TV.
- Unconfirmed
Mango TV ranks 20th among China’s top internet companies[5]
Mango TV ranked 20th in the 2020 list of China’s top 100 internet companies released by the Internet Society of China.
Ximalaya 818 membership promotion announced[6]
Reported:
Ximalaya announced its 818 membership promotion, scheduled to run from August 15 to August 19, 2020. The promotion offered an annual Ximalaya membership with access to bundled benefits from other brands.
- Unconfirmed
Mango TV launches Fresh Vegetables direct-delivery service on Hunan IPTV[7]
Reported:
Mango TV and HappyGo, working with local farms, launched a direct-delivery fresh-vegetables service on Hunan IPTV. Users can order through the IPTV screen, with payment by mobile device.
TalkingData establishes strategic partnerships for marketing monitoring initiative[8]
Reported:
TalkingData announced strategic partnerships with iQIYI, Kuaishou, Mango TV, CTR, Gouzheng Data, Dangbei, Tingban, Cheetah Mobile, TiYing Media, and SenseTime around its cross-channel marketing monitoring solution.
Sources9 sources
- 1Mango TV - Wikipediaen.wikipedia.org
- 2Mango TV official websitemgtv.com
- 3芒果TV上调会员价格tech.china.com
- 4米读小说与芒果TV合作开发微短剧nbd.com.cn
- 5芒果TV位居中国互联网综合实力前百家企业第20位citnews.com.cn
- 6喜马拉雅818会员宠爱节公布tech.sina.com.cn
- 7芒果TV在湖南省IPTV推出“新鲜菜”直通服务hn.rednet.cn
- 8TalkingData围绕营销监测方案建立战略合作关系tech.sina.com.cn
- 9米读小说与芒果TV大芒计划达成合作，创新短剧IP孵化新链路- DoNewsdonews.com
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