Mall of Indonesia
A shopping, dining, and entertainment complex in Kelapa Gading, North Jakarta, Indonesia.
Last updated August 24, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Mall of Indonesia, commonly abbreviated as MOI, is a large shopping and entertainment complex in Kelapa Gading, North Jakarta. The mall stands opposite Kelapa Gading Square and was developed by the Agung Sedayu Group. Its commercial proposition combines general retail, supermarkets, department-store and fashion tenants, restaurants, a central food court, cinemas, family entertainment, and amusement venues. Rather than operating as a single-product consumer brand, MOI functions as a destination brand whose identity is built around the tenant mix, accessibility, leisure facilities, and recurring family-oriented activities. Construction began in 2003, with the project initially described as completed in 2006. The opening process extended beyond that initial completion period, and the mall was completed in September 2008. A Carrefour supermarket began operating in 2006, giving the developing complex an early grocery anchor. Cinema entertainment followed when CGV opened its third Jakarta branch at the mall and became the only CGV location in the Kelapa Gading area at that time. Centro Department Store opened on 5 September 2008, helping complete the initial anchor lineup. Other early entertainment and leisure tenants included Moiland and Fun World. Food Park, the mall's principal food-court area, opened in November 2008. The tenant mix changed over time as retail and entertainment operators evolved. In 2019, Centro Department Store was replaced by Uniqlo, shifting a prominent part of the mall's fashion offer toward an international apparel brand. The former CGV cinema operation was later replaced by FLIX Cinema, a cinema brand owned by the Agung Sedayu Group. This change aligned the entertainment offer more closely with the developer's own portfolio. In February 2025, Singaporean amusement-arcade operator Cow Play Cow Moo opened at MOI, adding a new branded leisure attraction to the complex. MOI's current role is that of a mixed retail and leisure destination serving North Jakarta and the wider metropolitan market. Its typical offer includes fashion and lifestyle shopping, groceries and everyday retail, food and beverage, cinema entertainment, family activities, and arcade-based amusement. Publicly available reference material identifies the mall's development history and notable tenant changes, but does not establish a separate legal corporate entity, a publicly listed parent, a current individual owner, or detailed financial information for the mall itself.
History
Mall of Indonesia was developed in Kelapa Gading, North Jakarta, by the Agung Sedayu Group. The project began construction in 2003. Although it was initially completed in 2006, the mall's full completion and opening sequence continued until September 2008. The development was positioned as a broad retail and leisure destination rather than a specialized shopping facility, with space for grocery retail, department-store shopping, fashion, dining, cinema, and family entertainment. Carrefour opened in 2006 and served as one of the project's first major anchors. Cinema operations followed when CGV opened its third Jakarta branch at the mall, at the time making it the only CGV venue in the Kelapa Gading area. Centro Department Store opened on 5 September 2008, completing the principal initial anchor group. Early additional tenants included Moiland and Fun World, which broadened the destination's appeal to families and leisure visitors. In November 2008, Food Park opened as the mall's main food-court area, adding a consolidated dining component to the tenant mix. The mall subsequently underwent tenant and brand changes. In 2019, Centro Department Store was replaced by Uniqlo. The change represented a move from a department-store format toward a focused international apparel retailer. The original CGV operation was later replaced by FLIX Cinema, a cinema brand owned by the Agung Sedayu Group. This gave the developer a stronger role in the mall's cinema identity while preserving movie entertainment as a major destination feature. On 14 February 2025, Singaporean amusement-arcade operator Cow Play Cow Moo opened at Mall of Indonesia. Its arrival added a contemporary arcade and amusement concept to the complex's existing mix of cinema, family entertainment, food, and shopping. Public reference material does not provide verified information about the mall's founding legal entity, financial performance, current individual ownership, or management executives. MOI is therefore best understood as a destination and property brand associated with the Agung Sedayu Group, rather than as a separately documented publicly listed consumer-goods company.
- 2025
Cow Play Cow Moo opens
[1]Cow Play Cow Moo opens an amusement-arcade venue at Mall of Indonesia on 14 February.
- 2019
Uniqlo replaces Centro
[1]Uniqlo takes the place of Centro Department Store as a major fashion tenant.
- 2008
Initial mall completion and anchor openings
[1]The mall is completed in September. Centro Department Store opens on 5 September, and Food Park opens in November.
- 2006
Carrefour opens
[1]Carrefour opens as an early supermarket anchor while the broader mall project is still progressing.
- 2003
Construction begins
[1]Development of Mall of Indonesia begins in Kelapa Gading, North Jakarta, by the Agung Sedayu Group.
Products and positioning
A North Jakarta retail and leisure destination combining shopping, dining, cinema, family entertainment, and amusement within the Kelapa Gading area.
Shopping mall retail · 2008
Retail shopping
Mall of Indonesia provides a multi-category retail environment covering fashion, lifestyle, everyday consumer goods, and supermarket merchandise. Its retail offer has changed over time as anchor tenants have changed, including the replacement of Centro Department Store by Uniqlo in 2019.
Food court · 2008
Food Park
Food Park is the mall's principal food-court area. Opened in November 2008, it provides a consolidated dining destination within the wider shopping and entertainment complex.
Cinema
Cinema entertainment
Cinema has been a recurring component of MOI's entertainment offer. CGV initially operated a branch at the mall, which was later replaced by FLIX Cinema, a cinema brand owned by the Agung Sedayu Group.
Entertainment · 2008
Family entertainment
Family-oriented entertainment venues have formed part of the mall's tenant mix since the early operating period, including Moiland and Fun World. These attractions complement shopping and dining by encouraging longer leisure visits.
Amusement arcade · 2025
Cow Play Cow Moo
Cow Play Cow Moo is a Singaporean amusement-arcade operator that opened at Mall of Indonesia on 14 February 2025, adding a newer branded leisure attraction to the mall.
Brand decisions
2025
Add Cow Play Cow Moo amusement venueProduct launchBackground
MOI's established offer included shopping, dining, cinema, and family entertainment.
Action taken
Cow Play Cow Moo opened an amusement-arcade venue at the mall on 14 February 2025.
Aftermath
The opening expanded the branded leisure and arcade component of the mall's tenant mix. No verified performance figures are available in the supplied reference.
2019
Replace Centro Department Store with UniqloStrategyBackground
Centro Department Store had been one of the mall's initial major anchors since the 2008 opening period.
Action taken
Mall of Indonesia replaced Centro with Uniqlo, changing a major fashion area from a department-store format to a focused international apparel brand.
Aftermath
The change refreshed the mall's fashion tenant mix. Public reference material does not provide verified financial results or visitor data associated with the replacement.
- Replace CGV Cinema with FLIX CinemaStrategy
Background
CGV had operated a cinema at the mall and was identified as an important entertainment anchor in the Kelapa Gading area.
Action taken
The CGV operation was replaced by FLIX Cinema, a cinema brand owned by the Agung Sedayu Group.
Aftermath
Cinema remained part of MOI's entertainment proposition under a developer-owned brand. The available reference does not specify the replacement date or financial outcome.
Recent events
- 2025
Cow Play Cow Moo opens at Mall of Indonesia[1]
Product launch
Singaporean amusement-arcade operator Cow Play Cow Moo opened a venue at MOI on 14 February 2025.
- 2019
Centro is replaced by Uniqlo[1]
Other
Uniqlo replaced Centro Department Store at Mall of Indonesia, changing the profile of one of the mall's major fashion anchors.
- 2008
Mall of Indonesia completes its initial anchor lineup[1]
Other
The mall reached completion in September 2008 after an extended development period. Centro Department Store opened on 5 September, and Food Park began operating in November.
- 2006
Carrefour opens at Mall of Indonesia[1]
Other
Carrefour became an early supermarket anchor at the developing mall.
- 2003
Construction of Mall of Indonesia begins[1]
Other
Construction began on the Mall of Indonesia project in Kelapa Gading, North Jakarta, under development by the Agung Sedayu Group.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/mall-of-indonesia · Editorial policy · How profiles are compiled