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Mall Aventura Plaza Trujillo

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Mallplaza Trujillo is a major shopping mall in Trujillo, Peru, formerly operated under the Mall Aventura Plaza name.

Last updated August 25, 2026

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Overview

Mallplaza Trujillo is a large shopping mall located in Trujillo, in Peru's La Libertad region. The complex stands between Mansiche Avenue and América Oeste Avenue, near the San Salvador de Mansiche area, and serves as one of the city's principal retail, entertainment, dining, and services destinations. It was inaugurated on November 30, 2007, establishing a modern, large-format commercial center in a city whose retail market had previously been less concentrated than Lima's. The property has operated as part of the Mallplaza retail chain and was originally known as Mall Aventura Plaza Trujillo. The Aventura Plaza identity was used during the mall's earlier operating period, while the property adopted the Mallplaza name from 2025 onward. This change aligned the Trujillo center with the broader Mallplaza brand architecture and its network of shopping centers. The available reference material does not identify a separate legal owner, founding individual, or current general manager for the property. Mallplaza Trujillo's tenant mix combines department stores, supermarkets, home-improvement retail, telecommunications, cinema, family entertainment, restaurants, and other specialty shops. Listed anchor and major tenants include Falabella, Ripley, Tottus, Sodimac, Claro, Movistar, Cinemark, and Coney Park. Together, these tenants position the center as a general-purpose destination rather than a narrowly specialized retail facility, serving both routine shopping needs and leisure activities. The mall has also been used as a venue for local public-facing events. In November 2012, it hosted the second edition of Sabe a Perú, a gastronomic fair associated with Trujillo's food culture. In addition, the center received the first McDonald's restaurant outside Lima on March 3, 2008, an opening that reflected the mall's role in bringing national and international consumer brands to the Trujillo market. The mall's principal competitive context is the Trujillo shopping-center market, which includes other facilities such as Real Plaza Trujillo and Open Plaza Los Jardines. Its scale, location, department-store anchors, entertainment offer, and integration into the Mallplaza chain support its position as one of the largest shopping centers in the city. Publicly available reference material does not provide reliable figures for revenue, visitor traffic, floor area, ownership, or financial performance, so those fields remain unspecified.

History

Mallplaza Trujillo, originally called Mall Aventura Plaza Trujillo, was inaugurated on November 30, 2007. Its development created a large-scale retail and leisure destination in Trujillo, a major Peruvian city outside the capital. The mall occupies a location between Mansiche Avenue and América Oeste Avenue, close to San Salvador de Mansiche, giving it access to important urban routes and residential areas. From its opening, the center was structured around a broad tenant mix rather than a single retail category. Its major stores included Falabella and Ripley department stores, Tottus supermarket, and Sodimac home-improvement retail. The presence of these large-format operators gave the property a combination of apparel, household, grocery, construction, and everyday-consumer offerings. Telecommunications operators Claro and Movistar added service-oriented retail, while Cinemark and Coney Park contributed cinema and family entertainment functions. The mall also became a platform for the arrival and visibility of national and international consumer brands in Trujillo. On March 3, 2008, it housed the first McDonald's restaurant outside Lima. The opening illustrated the center's role as a commercial gateway for chains expanding beyond the capital and reinforced its appeal as a destination combining shopping, food, and leisure. In November 2012, the property hosted the second edition of Sabe a Perú, a gastronomic fair associated with the city. The event added a local-cultural dimension to the mall's commercial role and demonstrated how the venue could be used for public events in addition to ordinary retail operations. The property formed part of the Mallplaza retail-chain portfolio. During its earlier history it was identified as Mall Aventura Plaza Trujillo, but from 2025 it operated under the Mallplaza name. The renaming brought the Trujillo property into closer alignment with the chain's common brand identity. The available reference material does not specify whether the transition involved a change in ownership, management, physical expansion, or tenant restructuring. Mallplaza Trujillo remains one of the largest shopping centers in Trujillo. Its competitive environment includes other city malls such as Real Plaza Trujillo and Open Plaza Los Jardines. Beyond those broad market comparisons, publicly available material supplied for this entry does not establish detailed visitor statistics, floor area, financial results, ownership structure, executive leadership, or later expansion projects. Those matters are therefore not stated as facts here.

  • 2025

    Rebranding as Mallplaza Trujillo

    [1]

    The property began operating under the Mallplaza name after previously being known as Mall Aventura Plaza Trujillo.

  • 2012

    Second Sabe a Perú fair

    [1]

    The second edition of the local gastronomic fair Sabe a Perú took place at the shopping center in November.

  • 2008

    First McDonald's outside Lima

    [1]

    The mall received the first McDonald's restaurant located outside Lima on March 3.

  • 2007

    Opening of the shopping center

    [1]

    Mall Aventura Plaza Trujillo was inaugurated on November 30 in Trujillo, Peru.

Products and positioning

A large, full-service urban shopping and entertainment center serving Trujillo and the surrounding area, with department-store, supermarket, home-improvement, dining, cinema, family-entertainment, and telecommunications tenants.

  • Department store

    Falabella

    Falabella is one of the mall's listed anchor stores, providing broad department-store merchandise and contributing to the center's role as a major general-shopping destination.

  • Department store

    Ripley

    Ripley is a department-store anchor listed among the mall's principal tenants. Its presence supports the center's apparel, household, and general merchandise offering.

  • Supermarket

    Tottus

    Tottus provides supermarket retail within the complex, complementing the department stores with grocery and everyday household purchasing.

  • Home improvement

    Sodimac

    Sodimac is the mall's listed home-improvement anchor, offering construction, hardware, renovation, and household project products.

  • Cinema

    Cinemark

    Cinemark provides movie-theater entertainment and helps extend the mall's role beyond shopping into leisure and evening activity.

  • Family entertainment

    Coney Park

    Coney Park is a family-entertainment tenant listed among the center's anchors, adding amusement-oriented activities for children and families.

Marketing campaigns

  • 2012Sabe a Perú

    Trujillo · Peru

    The shopping center hosted the second edition of Sabe a Perú, a gastronomic fair linked to Trujillo's local food culture.

    Outcome. The available source confirms that the event was held at the mall but does not provide attendance, commercial, or media results.

Brand decisions

  • 2025

    Adoption of the Mallplaza brandStrategy

    Background

    The property had previously operated as Mall Aventura Plaza Trujillo while belonging to the Mallplaza retail-chain context.

    Action taken

    From 2025, the shopping center operated under the Mallplaza name.

    Aftermath

    The change aligned the Trujillo property with the Mallplaza chain's broader naming system. No further operational consequences are specified in the available source.

Sources1 sources

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