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Malga Futura

An off-grid mountain hut and sustainable living project in the Dolomites, turned into a digital outdoor brand by Ulrich Senoner and Tobias Demetz.

Last updated September 28, 2026

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Overview

Malga Futura is an off-grid mountain shelter and sustainable living project located at approximately 2,000 metres above sea level beneath the Sasplat in the Dolomites, South Tyrol, Italy. The name, invented by Ladin architect Ulrich Senoner, means "hut of the future" and expresses a simple life in harmony and symbiosis with nature. The hut has no connection to electricity or water and was once used only as a seasonal mountain shelter. In summer 2019 Senoner began staying there for several weeks, and since 2020 he has lived there year-round, both in summer and winter. The project gained wider recognition through the 2025 documentary film A Penny Weighs More Than a Soul by Tobias Demetz, which turned the off-grid shelter into a digital project and an outdoor brand experience. Today Malga Futura presents itself through its official website as a place where visitors can live an outdoor experience in contact with nature, immersed in the beautiful scenery of the Alpe di Siusi, a UNESCO World Heritage site. The brand operates at the intersection of sustainable living, outdoor hospitality, and digital storytelling, offering a rare model of off-grid mountain life in the heart of the Dolomites.

History

Malga Futura is an off-grid mountain shelter located at about 2,000 metres above sea level beneath the Sasplat in the Dolomites, South Tyrol. The name "Malga Futura" was invented by Ulrich Senoner and means "hut of the future," reflecting a simple life in harmony and symbiosis with nature. The hut was once used only as a seasonal mountain shelter and has no connection to electricity or water. In summer 2019, Ulrich Senoner began staying there for several weeks. Since 2020, he has lived there year-round, both in summer and winter. The project gained wider recognition through the 2025 documentary film A Penny Weighs More Than a Soul by Tobias Demetz, which turned the off-grid shelter into a digital project. The official website presents Malga Futura as a place for outdoor experiences in contact with nature, immersed in the scenery of the Alpe di Siusi, a UNESCO World Heritage site.

  • 2025

    Documentary film A Penny Weighs More Than a Soul by Tobias Demetz is released, turning the shelter into a digital project.

  • 2020

    Ulrich Senoner begins living at Malga Futura year-round, in summer and winter.

  • 2019

    Ulrich Senoner begins staying at the hut for several weeks in summer.

Products and positioning

Off-grid, sustainable mountain living and outdoor experience brand in the Dolomites.

  • Off-grid mountain hut stays

  • Outdoor experiences at Alpe di Siusi

  • A Penny Weighs More Than a Soul (2025 documentary)

Sources3 sources

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