Make it Nice GmbH

Make it Nice GmbH is a German product management consultancy founded by Martin Förster. The firm positions itself as "the product management partner for companies that want to stop guessing," offering structured services that improve how organizations discover customer needs, run product processes, set strategy, and lead product teams. Its website describes four core service lines: Customer Discovery, Product Process, Product Strategy, and CPO as a Service. Rather than delivering frameworks and slide decks, Make it Nice emphasizes hands-on collaboration with client teams. The company states that it works alongside internal teams to understand real problems and build lasting capabilities, so clients can continue delivering the right products long after the engagement ends. This approach reflects the founder's operating experience across agencies, startups, and large corporations. Martin Förster, the founder and managing director, describes a career spanning more than 15 years. He co-founded, built, and sold his first agency at age 25, then moved into product roles including e-commerce platforms at IBM, global product management at Wolters Kluwer for 50,000 users across seven countries, and a board-level position at Aareon responsible for an ERP product generating over €200 million in revenue. He founded Make it Nice based on the conviction that companies deserve more than presentations and frameworks — they need someone who has led product teams, managed cloud migrations, and owned P&Ls. The company is based in Germany and serves German-speaking clients, with its website and marketing materials in German. It is a private company and, as of the available evidence, does not appear to be listed on any stock exchange. Its taxonomy classification places it among general companies, reflecting its nature as a professional services firm rather than a product manufacturer or retailer.

Make it Nice GmbH was founded by Martin Förster as a product management consultancy based in Germany. The company's origin is tied to Förster's career trajectory: he co-founded, built, and sold his first agency at age 25, then gained product leadership experience at IBM (e-commerce platforms), Wolters Kluwer (global product management for 50,000 users across seven countries), and Aareon (board-level responsibility for an ERP product with over €200 million in revenue). After more than 15 years spanning agencies, startups, and large corporations, he founded Make it Nice with the stated conviction that companies deserve more than slide presentations and frameworks — they need practitioners who have led product teams, managed cloud migrations, and owned P&Ls. The firm's service model is organized around four offerings: Customer Discovery, Product Process, Product Strategy, and CPO as a Service. Customer Discovery helps clients determine what customers truly need before building the wrong thing twice. Product Process replaces chaos with a repeatable system that turns ideas into results. Product Strategy aligns the roadmap with business goals so every feature makes a real difference. CPO as a Service embeds senior product leadership into a client's team without a permanent hire. Make it Nice differentiates itself by working with client teams rather than delivering frameworks and leaving a presentation behind. The company states that it understands real problems and builds capabilities so clients can deliver the right things long after the engagement ends. As of the available evidence, the company operates in the German market with a German-language web presence and is privately held. No founding year, headquarters city, or ownership structure beyond the founder is specified in the supplied evidence.

• Martin Förster co-founds, builds, and sells his first agency at age 25.

• Förster works on e-commerce platforms at IBM.

• Förster leads global product management at Wolters Kluwer for 50,000 users across seven countries.

• Förster holds a board-level role at Aareon, responsible for an ERP product with over €200 million in revenue.

• Förster founds Make it Nice GmbH as a product management consultancy.

The product management partner for companies that want to stop guessing; hands-on, capability-building consulting rather than framework-driven slide decks.

• Customer Discovery

  Find out what your customers really need before you build the wrong thing twice.

• Product Process

  Replace chaos with a repeatable system that turns ideas into results.

• Product Strategy

  Align your roadmap with business goals so every feature makes a real difference.

• CPO as a Service

  Senior product leadership embedded in your team — without a permanent hire.

1. 1Produktmanagement Beratung | Make it Nicemakeitnice.de
2. 2Make it Nice GmbH - Wikidatawikidata.org