Make It Music
Russian music company for the release, distribution and monetization of music and video content, part of the Black Star label.
Last updated September 27, 2026
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Overview
Make It Music is a Russian music company focused on the release, distribution and monetization of music and video content. According to its official website, the company is part of the Black Star label and actively applies the label's experience across all musical genres. Its stated main goal is to distribute music across the widest possible range of platforms, websites, services and projects, while maximizing monetization of every use and ensuring that artists and authors receive their deserved remuneration. The company emphasizes precise selection of material, working only with what it believes in and can fully invest resources into to achieve results. It also provides analytics on promotion and sales. Make It Music operates several business lines. Its synchronization division handles integration into TV and film projects, including plot integration in TV or film projects and TV shows, approval of title soundtracks, and voice-over of cartoon characters. The mobile storefronts division works with mobile operator services in Russia and the CIS, such as MTS, Beeline, MegaFon, Tele2, KCELL, Kyivstar and Velcome, placing tracks in services like 'Zameni Gudok' and promoting them on IVR and web storefronts, with more than 50 partners across Russia and the CIS. The company also works with radio and TV, handling distribution and placement of tracks. The official website features artists and tracks such as Egor Shipp (Пикачу, Dior), Khanna (Французский поцелуй), Dabro (Юность), Shami (Моя Вера), Tri Dnya Dozhdya (Где ты), Pasha Leem (Исключение), Caramel (Баленсиага), Planettu (по красоте), Andrey Grizli (Как ты там), Lyutik (СВБТ (Сатана всегда будет с тобой)) and Adler Kotsba (Королева со льдом). These names indicate the company's involvement in Russian popular music across various genres. Make It Music is described in Wikidata as a Russian record label. Its affiliation with Black Star positions it within one of Russia's prominent music and entertainment groups. The company's activities span distribution, synchronization, mobile services and radio/TV promotion, making it a comprehensive music company rather than a purely traditional record label.
History
Make It Music is a Russian music company that operates as part of the Black Star label. While its exact founding date is not provided in the available evidence, its official website describes it as a music company for the release, distribution and monetization of music and video content. The company states that its team is part of the bright and successful Black Star label and actively uses the label's best experience, extending it to all musical genres. This affiliation suggests that Make It Music was established to leverage Black Star's infrastructure and expertise in the Russian music market. The company's core mission, as stated on its website, is to distribute music on the maximum number of platforms, websites, services and projects, and to maximize monetization of every use while ensuring that artists and authors receive their deserved remuneration. It emphasizes a precise selection of material, working only with what it believes in and can fully invest resources into to achieve results. The company also provides analytics on promotion and sales. Make It Music's operations are divided into several areas. Its synchronization division handles integration into TV and film projects, including plot integration in TV or film projects and TV shows, approval of title soundtracks, and voice-over of cartoon characters. The company notes that it is often aware of projects in development and selects and integrates music accordingly. Its mobile storefronts division works with mobile operator services in Russia and the CIS, such as MTS, Beeline, MegaFon, Tele2, KCELL, Kyivstar and Velcome, placing tracks in services like 'Zameni Gudok' and promoting them on IVR and web storefronts, with more than 50 partners across Russia and the CIS. The company also works with radio and TV, handling distribution and placement of tracks. The official website showcases a roster of artists and tracks, including Egor Shipp (Пикачу, Dior), Khanna (Французский поцелуй), Dabro (Юность), Shami (Моя Вера), Tri Dnya Dozhdya (Где ты), Pasha Leem (Исключение), Caramel (Баленсиага), Planettu (по красоте), Andrey Grizli (Как ты там), Lyutik (СВБТ (Сатана всегда будет с тобой)) and Adler Kotsba (Королева со льдом). These names indicate the company's involvement in Russian popular music across various genres. Make It Music is described in Wikidata as a Russian record label. Its affiliation with Black Star positions it within one of Russia's prominent music and entertainment groups. The company's activities span distribution, synchronization, mobile services and radio/TV promotion, making it a comprehensive music company rather than a purely traditional record label.
Products and positioning
A music company within the Black Star label that distributes and monetizes music and video content across all genres, with a focus on precise material selection and comprehensive platform coverage.
Music distribution
Distribution of music across platforms, websites and services.
Synchronization licensing
Integration of music into TV and film projects, TV shows, title soundtracks and cartoon voice-over.
Mobile storefront services
Work with mobile operator services in Russia and CIS, including 'Zameni Gudok', IVR and web storefronts.
Radio and TV promotion
Distribution and placement of tracks on radio and TV.
Sources2 sources
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