Majorica

Majorica is a Spanish jewelry brand and company built around pearls. Its official account dates the brand’s founding to 1890 and traces its origins to Manacor, Mallorca, where glass artisans and pearl makers developed a local craft tradition. The supplied German Wikipedia source gives a different corporate-history date: it says Eduard Friedrich Hugo Heusch founded a predecessor company in 1902. The two dates describe the origin differently, so they should not be treated as a single settled founding chronology. The company’s central offering is its own type of pearl. Majorica says it is not an imitation but a crafted creation, made using a proprietary formula combining marine elements and technical processes. Its official description says pearls are built up through successive layers and more than forty baths, with quality controls intended to produce a durable surface and lasting luster. Majorica sells jewelry including pearl earrings, necklaces, bracelets, rings, pendants, chokers, and event jewelry. Current featured lines include Lyra and Atenea, alongside newer collections such as Baroque, Gold, and Nova. Product materials shown on the official store include pearls paired with silver, 18-karat gold-plated silver, diamonds, and cubic zirconia. Majorica presents itself as a contemporary design project that connects identity and individual expression with craftsmanship. The brand emphasizes attention to people, process, and environment, and describes its work as a living craft practice. Its official site identifies Manacor as part of its production heritage and says certain pieces are made in its factory in Mallorca. The supplied German Wikipedia account reports Barcelona as the company headquarters and identifies Manacor as a major production location; it also mentions production sites in Vic and the Canary Islands. The brand has an international reach, according to its official account, and its online store serves customers through an English-language storefront and international shipping information. The German Wikipedia source describes a history of worldwide sales and multiple corporate restructurings, but its ownership and staffing details are not independently confirmed by the supplied official pages. It reports that the production and sales companies were majority-owned by Iberian Investment Holding Group. Majorica is active today, with its official store presenting new collections, core categories, and individual products.

Majorica’s history is associated with the development of pearl-making in Manacor, Mallorca. The company’s official “About us” page says the brand was founded in 1890 with the purpose of making the perfect pearl accessible. It describes a tradition in which local glass artisans and pearl makers developed specialized knowledge over time. The page presents the work as a continuing craft legacy rather than merely a manufacturing technique. The supplied German Wikipedia account gives a distinct early corporate chronology. It says German entrepreneur Eduard Friedrich Hugo Heusch founded Indústria Española de Perlas de Imitación S.A. in 1902, after earlier activity in Barcelona and an abandoned attempt to produce imitation pearls in Paris. It says production was subsequently established in Manacor and that the Majorica name was created in 1902, drawing on Maiorica, an earlier name for Mallorca. Because the official site’s 1890 founding statement differs from this account’s 1902 company and trademark dates, the evidence supports noting both rather than resolving the discrepancy. The official account also characterizes the brand’s pearl as a creation, not an imitation; the German source uses the historical category of artificial or imitation pearls. According to the German source, after Eduard Heusch’s death in 1937, his son Edouard Camille Heusch succeeded him in company leadership, and the Manacor business later became known as Perlas Majórica. The source says a family production monopoly ended in 1948, after which competitors entered the field. It reports that the company had more than 1,000 employees in Mallorca that year, and that the business was later divided between a pearl-manufacturing company and a sales company. It also describes a move from hand production toward industrial series production in the early 1950s. These details are historical claims from that source and are not corroborated by the supplied official pages. The same source describes later restructuring. It reports a change in general management in 1996, the cessation of the Perlas de Manacor production-company name in 1997, and an acquisition by a consortium in 1998. It names Iberian Investment Holding Group among the consortium participants and says the Balearic government also took a stake. The source further recounts changes to the Manacor site, workforce reductions, and investment in manufacturing technology in the 2000s. These are not presented here as independently verified current corporate facts. Majorica’s current official narrative emphasizes its pearl-making process and contemporary jewelry design. It says the company’s proprietary formula combines marine elements and technical precision, with each pearl built through successive layers and more than forty baths under quality control. The official store currently offers earrings, necklaces, bracelets, rings, and other pearl jewelry, and features collections including Lyra, Atenea, Baroque, Gold, and Nova. The brand describes Manacor as central to its heritage and says products such as the Lyra earrings are made in its Mallorca factory. The official website also frames the company’s legacy in social terms, recalling the pearl makers of Manacor as a community and noting their role in early women-led labor movements in Spain and pioneering workplace initiatives such as on-site nurseries.

• 2008

  Restructuring reported as completed

• 2006

  Old Manacor site sale reported

• 1998

  Consortium acquisition reported

• 1997

  Perlas de Manacor name discontinued, according to source

• 1996

  Management change reported

• 1952

  Competitor Orquídea established

• 1948

  Production competition and reported workforce peak

• 1937

  Leadership succession reported

• 1902

  Company and Majorica name dated to 1902 by German Wikipedia

• 1890

  Officially stated founding of Majorica

Contemporary pearl-centered jewelry that combines the brand’s proprietary pearl-making craft with expressive, wearable design.

• Majorica pearls

  The brand’s signature crafted pearls, which it says are made using a proprietary formula, successive layers, and more than forty baths.

• Lyra Pearl Earrings

  The official store features 8 mm round white pearl studs in silver with an 18-karat gold-plated finish and a pin closure; the product page says they are made in the Mallorca factory.

• Atenea Pearl Earrings

  The official store describes long earrings with 10 mm round white pearls and 18-karat gold-plated silver, combining pearl forms with open oval structures.

• Baroque collection

  A limited edition featuring baroque pearls with organic, one-of-a-kind shapes; the homepage says each piece is handcrafted in the Manacor workshop.

• Gold collection

  A collection described on the homepage as pairing 5–10 mm white pearls with 18-karat gold and diamonds.

• Nova collection

  A collection described as combining 3–10 mm white pearls with cubic zirconia on gold-plated silver.

• Pearl-making positioned as a proprietary craftOther

• Contemporary design and craft emphasisOther

1. 1Majorica® Official Store | Reinventing pearls | Majorica Pearlsmajorica.com
2. 2About us – Majoricamajorica.com
3. 3Pearl Earrings 8mm Golden Lyra | MAJORICA – Majoricamajorica.com
4. 4Pearl Earrings 10mm Golden Atenea | MAJORICA – Majoricamajorica.com
5. 5Majoricawikidata.org
6. 6Majoricade.wikipedia.org