Maje
French contemporary women's fashion brand associated with Parisian styling, refined ready-to-wear, and accessories.
Last updated October 2, 2026
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Overview
Maje is a French contemporary women's fashion brand founded in Paris in 1998 by Judith Milgrom. The label operates in the accessible-luxury segment and is recognized for a feminine Parisian aesthetic that combines polished tailoring, modern silhouettes, and occasional bohemian or relaxed details. Its offer centers on women's ready-to-wear, supported by accessories, footwear, bags, and seasonal fashion items. The brand forms part of SMCP, the French fashion group whose portfolio also includes Sandro and Claudie Pierlot. Within that group, Maje occupies a position focused on contemporary femininity and a more fashion-led interpretation of everyday dressing. Its collections are designed to be adaptable across work, social, and occasion wardrobes, with dresses, jackets, knitwear, separates, and statement accessories serving as recurring categories. Maje reaches customers through a combination of directly operated stores, digital commerce, and international distribution. The brand's official online shop presents its ready-to-wear collections and accessories for women, while regional sites and retail operations support its presence beyond France. The available reference material confirms international activity but does not provide a complete market-by-market store list. Maje's commercial identity is built around seasonal collection launches, coordinated apparel and accessory ranges, and promotional activity through its own digital channels. An official United States website promotion advertised discounts on spring-summer styles and additional reductions on sale merchandise, illustrating the brand's use of online retail events to manage seasonal inventory. Specific campaign dates, financial results, executive rosters, and detailed expansion milestones are not established by the supplied reference material and are therefore not stated here.
History
Maje was established in Paris in 1998 by Judith Milgrom. From its origin, the brand developed as a contemporary women's fashion label rather than as a specialist single-category business. Its identity has been associated with a Parisian approach to dressing that balances feminine styling, refined construction, and practical ready-to-wear. The brand's principal categories include dresses, jackets, knitwear, separates, bags, shoes, and other accessories. Maje later became part of SMCP, a French fashion group that also owns the Sandro and Claudie Pierlot brands. This group structure gives Maje a corporate platform for product development, retail operations, international distribution, and digital commerce. Maje remains differentiated within the portfolio by its emphasis on contemporary femininity and an accessible-luxury positioning. The brand's commercial model combines physical retail with online sales. Its official e-commerce presence presents women's ready-to-wear collections and accessories, and the brand operates in France as well as international markets. Seasonal promotions, including online discounts on spring-summer and sale products, form part of its retail activity. The available source material does not establish a detailed chronology of store openings, major creative appointments, revenue figures, or ownership transactions, so those elements are not expanded beyond the confirmed group relationship.
- 1998
Maje is founded in Paris
[1]Judith Milgrom establishes Maje as a French contemporary women's fashion brand.
Maje becomes part of SMCP
[1]Maje operates within SMCP, the French fashion group that also includes Sandro and Claudie Pierlot. The supplied material does not specify the date of the group transaction.
Products and positioning
Accessible luxury contemporary women's fashion with a Parisian aesthetic
Apparel · 1998
Women's ready-to-wear
Maje's core offer consists of seasonal women's apparel, including dresses, jackets, knitwear, tops, skirts, trousers, and coordinated separates. The range reflects the brand's contemporary Parisian positioning and is designed to cover both everyday and occasion dressing.
Apparel
Dresses
Dresses are a recurring flagship category for Maje, spanning feminine, polished, and seasonally updated silhouettes. They form an important part of the brand's occasion and everyday wardrobe offer.
Accessories
Handbags and accessories
The accessories offer supports Maje's apparel collections with handbags, shoes, and other fashion accessories. These products extend the brand's styling proposition and are presented alongside ready-to-wear through its retail and online channels.
Marketing campaigns
- Labor Day Event
United States
Maje's official United States online shop promoted a Labor Day event offering up to 50% off selected spring-summer styles and an additional 20% off sale styles.
Sources2 sources
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