Maison Moderne

Maison Moderne is the brand name of the Luxembourg-based publishing house MM Publishing and Media. Founded by Mike Koedinger, whose first publication, the Guide Explorator, was launched in October 1994 with support from RTL and its advertising arm IPL, the company has grown into one of the Grand Duchy's most influential independent media organisations. It is headquartered in Luxembourg City and operates primarily in the Luxembourg market, serving a multilingual business audience. The company's flagship title is Paperjam, a business magazine launched in June 2000 that has become a leading voice in Luxembourg's media landscape. Maison Moderne also publishes Delano, an English-language magazine, and Archiduc, and operates the news website Paperjam.lu. Beyond publishing, it has diversified into events, advertising, and book publishing. Its Paperjam Club is described as Luxembourg's first business club, bringing together communities that drive change in the country. Maison Moderne positions itself as a pioneer of the media industry, committed to long-term development of Luxembourg and to contributing to societal change and the country's international standing. The company emphasises profitability as a guarantee of independence, a theme echoed in its tagline of '25 years of independence and influential business journalism.' It also runs a Pro Bono advertising programme, offering up to €100,000 in annual advertising space to non-profit organisations, NGOs, and impact-driven companies. As of 2019, Maison Moderne published Paperjam, Delano, and Archiduc, and operated explorator.lu, a restaurant reservation platform. It also produced custom publications for clients including City for the City of Luxembourg, Flydoscope for Luxair, Merkur for the Chamber of Commerce, Hex for Nordstad, Happen for Luxinnovation, and GUDD! for the Ministry of Agriculture and Viticulture. Former titles include Nico and Désirs. The company has grown steadily: it employed 49 people in 2010 and 110 in 2018, while revenue rose from €7.2 million in 2013 to €13.4 million in 2017. Its management team includes CEO and Publishing House Director Mike Koedinger, COO Michel Grevesse-Sovet, Business Development Director Francis Gasparotto, and HR Director Nathalie Bourdeau, among others.

The history of Maison Moderne is closely tied to the entrepreneurial career of Mike Koedinger, who founded a series of media ventures in Luxembourg during the 1990s and early 2000s. His first publication, the Guide Explorator, was launched in October 1994 with the support of RTL and its advertising agency IPL. It was one of the first in a wave of new, often short-lived magazines that appeared in the Luxembourg media landscape during the 1990s. In December 1996, Koedinger launched Nightlife.lu, a magazine about Luxembourg's nightlife, followed in October 1997 by the New Media Guide, which later evolved into the Paperjam Guide. In June 2000, the business magazine Paperjam was launched; it remains one of Maison Moderne's most important publications. In September 2002, the trend magazine Nico made its debut. In 2010, Éditions Mike Koedinger merged with the marketing agency tempo! and the graphic design studio INgrid, and the combined entity was renamed Maison Moderne. The latter two were joint ventures half-owned by Éditions Mike Koedinger. That same year, Maison Moderne employed 49 people. By 2018, the workforce had grown to 110. Revenue also increased continuously, from €7.2 million in 2013 to €13.4 million in 2017. Over the years, Maison Moderne diversified beyond magazine publishing into websites, video, book publishing, event organisation, and advertising campaigns. As of summer 2019, the company published the magazines Paperjam, Delano, and Archiduc, and operated explorator.lu, a platform for booking restaurants in Luxembourg. It also published other magazines for clients: City for the City of Luxembourg, Flydoscope for Luxair, Merkur for the Chamber of Commerce, Hex for Nordstad, Happen for Luxinnovation, and GUDD! for the Luxembourg Ministry of Agriculture and Viticulture. Former magazines included Nico and Désirs. In 2014, the company published the book Happy Inventory. Maison Moderne describes itself as a pioneer of the media industry, committed to the long-term development of Luxembourg and to contributing to societal change and the country's international position. It emphasises profitability as a means to guarantee its independence. Through the Paperjam Club, described as Luxembourg's first business club, it brings together communities that drive change. The company also runs a Pro Bono advertising programme, offering up to €100,000 in annual advertising space to non-profit organisations, NGOs, and impact-driven companies.

• 2019

  Publishes Paperjam, Delano, and Archiduc; operates explorator.lu; produces custom magazines for clients.

• 2018

  Employee count reaches 110.

• 2017

  Revenue reaches €13.4 million.

• 2014

  Publication of the book Happy Inventory.

• 2013

  Revenue reaches €7.2 million.

• 2010

  Éditions Mike Koedinger merges with tempo! and INgrid to form Maison Moderne; 49 employees.

• 2002

  Launch of Nico, a trend magazine.

• 2000

  Launch of Paperjam, the business magazine.

• 1997

  Launch of the New Media Guide, which later became the Paperjam Guide.

• 1996

  Launch of Nightlife.lu, a magazine about Luxembourg nightlife.

• 1994

  Launch of Guide Explorator, the first publication by Mike Koedinger, with support from RTL and IPL.

Luxembourg's leading independent business media house, pioneering quality journalism and business community building.

• Paperjam

  Business magazine launched in 2000, a flagship publication.

• Delano

  English-language magazine.

• Archiduc

  Magazine published as of 2019.

• Paperjam.lu

  News website.

• explorator.lu

  Restaurant reservation platform for Luxembourg.

• Paperjam Club

  Luxembourg's first business club.

• City

  Published for the City of Luxembourg.

• Flydoscope

  Published for Luxair.

• Merkur

  Published for the Chamber of Commerce.

• Hex

  Published for Nordstad.

• Happen

  Published for Luxinnovation.

• GUDD!

  Published for the Ministry of Agriculture and Viticulture.

• Nico

  Former trend magazine.

• Désirs

  Former magazine.

1. 1Accueil | Maison Modernemaisonmoderne.com
2. 2About Us | Maison Modernemaisonmoderne.com
3. 3Maison Moderne - Wikidatawikidata.org
4. 4Maison Moderne - Wikipedia (Luxembourgish)lb.wikipedia.org