Maiquer

Maiquer is a Chinese dairy brand whose product range spans yogurt, cheese and other dairy foods. The brand is associated with the Chinese dairy sector and is positioned as a dairy, yogurt and cheese brand serving Chinese consumers. Its official website is maiquer.com. The available evidence describes Maiquer simply as a dairy brand, a yogurt brand and a cheese brand, indicating a portfolio built around fermented dairy and cheese products rather than a single product line. As a Chinese dairy player, Maiquer operates in a market where yogurt and cheese consumption has grown rapidly, and where brands compete on freshness, taste and product innovation. The brand's identity is therefore tied to the broader Chinese dairy category, with yogurt and cheese as its most visible product families.

Maiquer is a Chinese dairy brand that has developed around yogurt, cheese and other dairy products. The available evidence identifies it as a dairy brand, a yogurt brand and a cheese brand, which indicates that its business has been built on fermented dairy and cheese rather than on a single commodity. The brand operates in the Chinese dairy market, where yogurt and cheese have become important growth categories as consumers adopt more varied dairy diets. Its official website, maiquer.com, serves as the brand's online presence. Beyond this, the evidence does not provide dated events, ownership details or a founding year, so the brand's history is best understood as part of the broader development of China's dairy industry, with Maiquer positioned among domestic dairy, yogurt and cheese brands.

• Yogurt

  Yogurt is one of the product categories explicitly associated with the Maiquer brand in the available evidence.

• Cheese

  Cheese is one of the product categories explicitly associated with the Maiquer brand in the available evidence.

• Dairy products

  The brand is described as a dairy brand, indicating a broader range of dairy foods beyond yogurt and cheese.

• 2022

  Illegal Use of Food Additives in Pure Milk, Fined 73.151 Million Yuan

  In 2022, propylene glycol was detected in multiple batches of Maiquer pure milk, and an investigation determined that food additives had been used beyond the permitted scope. The company recalled the products and suspended production for rectification, and the Changji market regulation authorities imposed a fine of 73.151 million yuan. This entry is limited to the products involved and the penalty determination.

  Source

Read more

1. 1Illegal Use of Food Additives in Pure Milk, Fined 73.151 Million Yuanm.thepaper.cn
2. 2Illegal Use of Food Additives in Pure Milk, Fined 73.151 Million Yuanm.thepaper.cn